CityShor.com, Ahmedabad based portal, increased Horn Ok Pleaj's foot falls and revenues. This case study highlights figures, procedure and outcomes of the entire excercise.

1. CASE STUDY
(Restaurant marketing in Ahmedabad)
How a newbee restaurant increased its foot falls and revenues through CityShor
CityShor helps Horn Ok Pleaj script its success
orn Ok Pleaj, restaurant in Ahmedabad, (PLEAJ say it in proper gujju style) is a dhaba style Punjabi
restaurant in the heartland of Gujarat in Ahmedabad, opened on April 23 2013. A quaint little restaurant in
the basement of a building in Vastrapur, the owners Montu and Hitesh resorted to distributing flyers in
Vastrapur area as one of their marketing initiatives. They expected the food loving Gujaratis to flock to their
restaurant, considering there were very few dhaba style authentic Punjabi restaurants in Vastrapur, Ahmedabad.
The restaurant opened, and they were doing decent business, but the restaurant could have done much better had
the duo marketed their restaurant well. They requested CityShor to cover their restaurant. CityShor team decided to
have a mystery visit to Horn Ok Pleaj to check if they could cover the same on their site as CityShor only covers
unusual, unexplored, new or best in Ahmedabad. When CityShor team checked out the place, they were delighted,
to say the least, and agreed immediately to cover the restaurant. Horn Ok Pleaj was covered on CityShor
https://www.facebook.com/media/set/?set=a.244992568976191.1073741914.180667402075375&type=1
immediately after the visit and here are some web statistics of how the article exercise fared. By the way, please
note that CityShor covered ‘Horn Ok Pleaj’ for free and there was no fees charged:
Album Likes: 245
Album Shares: 32
Individual Photo Likes: 118
Facebook Post Reach: 16005
In the article, CityShor published photos and wrote a small writeup about Horn Ok Pleaj which resulted in creating
awareness and interest amongst the people. Post CityShor coverage, footfalls increased in the restaurant by around
35-40% and weekends are overcrowded, as per the co owner, Montu.
There are many people who still come to Horn Ok Pleaj, 2 months after the coverage telling the in-restaurant
manager that they heard it through CityShor. Infact, Montu told the story of a family who had come from all the way
from Maninagar, an area 12-15 kms away from the restaurant, just because the daughter in the family had read
about the restaurant on CityShor and the positive reviews that it was getting! CityShor through its editorial reviews
has managed to increase awareness and shape public opinion about your brand, which can be seen by the fact that
CityShor recommended Cheese corn potlis and that has now become the signature dish of the restaurant. Thus,
CityShor is helping brands convert likes to sales.
About CityShor:
CityShor.com is an Ahmedabad specific portal which covers unusual, unexplored or best stuff of Ahmedabad in food,
fashion, travel, home decor and few other categories. So far CityShor has discovered stuff which amazes even
someone who has spent all his life in Ahmedabad. In such a short duration, CityShor has the largest fan following in
city (90k+ followers on Facebook as on June). Moreover, CityShor has been approached by biggest local brands of
Ahmedabad as CityShor is able to divert significant number of foot falls to retailers.
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