1. Intelligent search via iDevices
Work dedicated to
"Informational Search" course
Maksym Hontar

2. What is Siri?
Intelligent personal assistant and knowledge
navigator which works as an application for
Apple's iOS
In “Busy Day,” Mr. Scorsese asks Siri to check his schedule,
move appointments, tell him where a friend is, and check
city traffic

3. How they started?
● Siri was founded in 2007 by Dag Kittlaus
● Introduced in 2008. Raised a lot of money
● Designed prototypes for separate OSs in
2010
● Launched on AppStore in early 2011
(OpenTable & Google Maps &
MovieTickets & TaxiMagic)
● Acquired by Apple in April 2011
● Built-in into iPhone 4S in October 2011

4. Devices support
iPhone 4S & iPhone 5
iPad 3 & iPad 4
iPad mini
iPod Touch 5

5. What siri can do?
Phone Stocks
FaceTime Web search
Music Wikipedia search
Mail Wolfram|Alpha
Messages Find My Friends
Calendar Post on
Reminders Facebook
Notes Send a Tweet
Contacts Movies
Alarms Sports
World Clock App launch
Timer Maps
Weather Local search

6. Phatic dialog sometimes

7. It can be funny

8. And obviously useful...

9. How this all works? (high-level)

10. Siri’s interpreter can examine a spoken query for
syntax && keywords in order to trigger what it thinks is
the most relevant web service
Request:'What is root of 5'
Parse: matches mathematical request
Action: redirect to WA
Request:'What is weather in Kyiv'
Parse: matches weather request
Action: redirect to Yahoo weather

11. Siri is usually described as a voice recognition
engine tied to a set of web services and linked
apps.
Based on sematic search, Siri uses:
● Wolfram|Alpha for general knowledge
questions;
● Yelp/Apple Maps for local search;
● Yahoo for sports scores, weather, and
stocks;
● Safari for web search;
● the iPhone’s apps: Clock, Reminders,
Calendar, and Calculator;
● Own database to answer similar stupid
questions

12. How this all works? (low-level)