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Human Resource Management in Starbucks
1. Human Resource Management in Starbucks Group6: Lee, Sylvia Huang, Burzotta Julien Julien Cordel , Julie Vialle International HRM Prof. Bih-Shaw Jaw
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13. National Culture to Global vision June 1, 2011 Globalization and growth does not dilute the company’s own culture, and the common goal of the company’s leadership is to act like a small company. Starbucks is dedicated to creating a work place that values and respect people from diverse backgrounds, and enables its employees to do their best work .
Be Welcoming -offer everyone a sense of belonging Be –Genuine-to “connect, discover, and respond” Be Knowledgeable -love what they do and share it with others Be Considerate - take care of yourself, each other and the environment 。 Be Involved Just say yes ！ The attitude helps store partners build relationships with their customers. And the customer can pretty much get whatever he or she asks
They built their global success to their international partners. They wouldn’t be the universally respected brand they are today without their commitment to bringing their coffees to the world. Share values, strategic fit good leadership and a strong track record are among the most important qualities they’re looking for. We remain highly respectful of the cultures and traditions of the countries in which we do business. We recognize that our business is not an entitlement, and we must continue to earn the trust and respect of customers every day
Power/Distance (PD) – This refers to the degree of inequality that exists – and is accepted – among people with and without power. Individualism (IDV) – This refers to the strength of the ties people have to others within the community. Masculinity (MAS) – This refers to how much a society sticks with, and values, traditional male and female roles. Uncertainty/Avoidance Index (UAI) – This relates to the degree of anxiety society members feel when in uncertain or unknown situations. Long Term Orientation (LTO) – This refers to how much society values long-standing – as opposed to short term – traditions and values.
Corporate partner: President Starbucks Coffee Corp. 1998/01/01 First store opened in Tienmu, Taipei City COFFEE AMBASSADORS CUP& Coffee Workshop : cultivate coffee culture and find local coffee expertise. Innovative Product: moon cake, Green tea and Cream Frappuccino , Sesame Green Tea Latte,etc. Marketing Strategies: sharing resources with President Chain Store Corporation Charity Activities & Cultural activities
The third place Coffee Testing :30 minutes coffee time to share employees’ feeling with each other ;bring them happy and blessing working environment.
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