آشنایی با بوم مدل کسب و کار

1. All Rights Reserved - IEA 2013
www.iranea.com
Introduc)on
to
Business
Model
Canvas
(BMC)
Thursday, May 2, 13

2. All Rights Reserved - IEA 2013
Introduc)on
to
Business
Model
Canvas
(BMC)
Powered
by:
Thursday, May 2, 13

3. All Rights Reserved - IEA 2013
What
is
a
Company?
Thursday, May 2, 13

4. All Rights Reserved - IEA 2013
What
is
a
Company?
Thursday, May 2, 13

5. All Rights Reserved - IEA 2013
What
is
a
Company?
A
business
organiza3on
which
sells
a
product
or
service
in
exchange
for
revenue
+
profit
!
We
eliminate
non-­‐profits
here
!
Thursday, May 2, 13

6. All Rights Reserved - IEA 2013
What
is
a
Startup?
Thursday, May 2, 13

7. All Rights Reserved - IEA 2013
What
is
a
Startup?
Thursday, May 2, 13

8. All Rights Reserved - IEA 2013
What
is
a
Startup?
A
temporary
organiza3on
designed
to
search
for
a
repeatable
and
scalable
business
model
Steve
Blank
Thursday, May 2, 13

9. All Rights Reserved - IEA 2013
What
is
a
Business
Model?
Thursday, May 2, 13

10. All Rights Reserved - IEA 2013
What
is
a
Business
Model?
How
a
company
create
value
for
itself
while
delivering
product
or
service
to
customers.
Thursday, May 2, 13

11. All Rights Reserved - IEA 2013
Value
Proposi)on
Thursday, May 2, 13

12. All Rights Reserved - IEA 2013
Value
Proposi)on
Thursday, May 2, 13

13. All Rights Reserved - IEA 2013
Value
Proposi)on
It
is
not
about
your
idea
or
product!
Thursday, May 2, 13

14. All Rights Reserved - IEA 2013
Value
Proposi)on
It
is
not
about
your
idea
or
product!
It
is
about
solving
a
NEED
or
PROBLEM
It
is
about
SATISFYING
a
customer
need
and
WHO
are
your
customer
Thursday, May 2, 13

15. All Rights Reserved - IEA 2013
NEED
-­‐
PROBLEM
Thursday, May 2, 13

16. All Rights Reserved - IEA 2013
NEED
-­‐
PROBLEM
Problem Need
Thursday, May 2, 13

17. All Rights Reserved - IEA 2013
NEED
-­‐
PROBLEM
Accoun3ng
Word
Processing
Problem Need
Thursday, May 2, 13

18. All Rights Reserved - IEA 2013
NEED
-­‐
PROBLEM
Accoun3ng
Word
Processing
Problem Need
Entertainment
Communica3on
Thursday, May 2, 13

19. All Rights Reserved - IEA 2013
Customer
Segment
Thursday, May 2, 13

20. All Rights Reserved - IEA 2013
Customer
Segment
Thursday, May 2, 13

21. All Rights Reserved - IEA 2013
Customer
Segment
WHO
are
they?
WHY
would
they
buy?
Thursday, May 2, 13

22. All Rights Reserved - IEA 2013
Customer
Segment
WHO
are
they?
WHY
would
they
buy?
Customer
Archetype
Geographic
Social
Demographic
Thursday, May 2, 13

23. All Rights Reserved - IEA 2013
Channels
Thursday, May 2, 13

24. All Rights Reserved - IEA 2013
Channels
Thursday, May 2, 13

25. All Rights Reserved - IEA 2013
Channels
PHYSICAL
Channel
Thursday, May 2, 13

26. All Rights Reserved - IEA 2013
Channels
PHYSICAL
Channel
WEB/MOBILE
Channel
Thursday, May 2, 13

27. All Rights Reserved - IEA 2013
Customer
Rela)onship
Thursday, May 2, 13

28. All Rights Reserved - IEA 2013
Customer
Rela)onship
Thursday, May 2, 13

29. All Rights Reserved - IEA 2013
How
do
you
GET,
KEEP,
GROW
your
customers?
Customer
Rela)onship
Thursday, May 2, 13

30. All Rights Reserved - IEA 2013
How
do
you
GET,
KEEP,
GROW
your
customers?
Customer
Rela)onship
Thursday, May 2, 13

31. All Rights Reserved - IEA 2013
Revenue
Resources
Thursday, May 2, 13

32. All Rights Reserved - IEA 2013
Revenue
Resources
Thursday, May 2, 13

33. All Rights Reserved - IEA 2013
Revenue
Resources
How
do
you
make
money
from
each
Customer
Segment
Thursday, May 2, 13

34. All Rights Reserved - IEA 2013
Revenue
Resources
How
do
you
make
money
from
each
Customer
Segment
What
value
is
customer
Paying
for?
Revenue
Models
are
the
strategy
Pricing
is
the
tac3cs
Thursday, May 2, 13

35. All Rights Reserved - IEA 2013
Resources
Thursday, May 2, 13

36. All Rights Reserved - IEA 2013
Resources
Thursday, May 2, 13

37. All Rights Reserved - IEA 2013
What
are
the
most
important
assets
required
to
make
the
business
model
WORK
Resources
Thursday, May 2, 13

38. All Rights Reserved - IEA 2013
What
are
the
most
important
assets
required
to
make
the
business
model
WORK
Resources
Thursday, May 2, 13

39. All Rights Reserved - IEA 2013
What
are
the
most
important
assets
required
to
make
the
business
model
WORK
Resources
Thursday, May 2, 13

40. All Rights Reserved - IEA 2013
What
are
the
most
important
assets
required
to
make
the
business
model
WORK
Resources
Thursday, May 2, 13

41. All Rights Reserved - IEA 2013
What
are
the
most
important
assets
required
to
make
the
business
model
WORK
Resources
Thursday, May 2, 13

42. All Rights Reserved - IEA 2013
Partners
Thursday, May 2, 13

43. All Rights Reserved - IEA 2013
Partners
Thursday, May 2, 13

44. All Rights Reserved - IEA 2013
Who
are
the
Key
Partners
and
Suppliers
needed
to
make
the
business
model
WORK?
Partners
Thursday, May 2, 13

45. All Rights Reserved - IEA 2013
Who
are
the
Key
Partners
and
Suppliers
needed
to
make
the
business
model
WORK?
What
KEY
RESOURCES
are
we
acquiring
from
them?
What
KEY
ACTIVITIES
do
they
perform?
Partners
Thursday, May 2, 13

46. All Rights Reserved - IEA 2013
Key
Ac)vi)es
Thursday, May 2, 13

47. All Rights Reserved - IEA 2013
Key
Ac)vi)es
Thursday, May 2, 13

48. All Rights Reserved - IEA 2013
What
are
the
most
important
things
you
should
DO
to
make
the
business
model
WORK
Key
Ac)vi)es
Thursday, May 2, 13

49. All Rights Reserved - IEA 2013
What
are
the
most
important
things
you
should
DO
to
make
the
business
model
WORK
Produc3on?
Problem
Solving?
Supply
Chain
Management
Key
Ac)vi)es
Thursday, May 2, 13

50. All Rights Reserved - IEA 2013
Costs
Thursday, May 2, 13

51. All Rights Reserved - IEA 2013
Costs
Thursday, May 2, 13

52. All Rights Reserved - IEA 2013
What
are
the
costs
to
operate
business
model
Costs
Thursday, May 2, 13

53. All Rights Reserved - IEA 2013
What
are
the
costs
to
operate
business
model
What
are
the
most
important
costs?
What
are
the
most
expensive
costs?
What
key
ac3vi3es
are
the
most
expensive?
Fixe
costs
/
Variable
Costs
Costs
Thursday, May 2, 13