SlideShare une entreprise Scribd logo

Putting social media to work

•
•
Mal Chia
Mal Chia

Webinar presented to University of Adelaide Executive Education alumni. A high level look at how social media has changed marketing communications and some of the ways business can take leverage it to engage with their audience.

Business
1  sur  25
Télécharger pour lire hors ligne
•  Blogs •  MicroBlogs •  Social Networks •  Video Sharing •  Photo Sharing •  RSS •  Wikis •  Online Chat •  Social Bookmarks •  Podcasts •  Virtual Worlds
9.9 million Australians are on social media 40% interact with brands 86% are looking for recommendations from their peers* *Nielsen 2010 Internet & Technology Report
*The Cluetrain Manifesto
Millions of conversations are happening " online everyday
By building a community
Listen Learn Engage
Quantitative Qualitative # of Posts" Activity Comments Update frequency # of Comments" Customer sentiment" # of Fans / Followers" Interactivity Learnings" Amount of user Buzz content # Leads" Success stories" Returns # Sales" Learnings" # Issues resolved Customer sentiment
FREE PAID Google Alerts" Radian6" Social Mention" Buzz Numbers" Twitter Search" Dialogix" Board Reader" Nielsen Buzz Metrics" Booshaka Alterian SM2
Social Media Questionnaire 1.  What is your reason for being in social media? 2.  Who is your audience? 3.  How will you get them there? 4.  What content are you going to share? 5.  Who is going to do it?
Mal Chia" Twitter: @malchia" Email: mal@malchia.com" Blog: www.malchia.com

Recommandé

Integrating Digital With Traditional Marketing
Integrating Digital With Traditional MarketingIntegrating Digital With Traditional Marketing
Integrating Digital With Traditional MarketingMal Chia
 
American Logistics Association Social Media Presentation 2010
American Logistics Association Social Media Presentation 2010American Logistics Association Social Media Presentation 2010
American Logistics Association Social Media Presentation 2010Bill Evans
 
The Social Web
The Social WebThe Social Web
The Social Webdivyauttam20
 
Social media and the consumer opportunity
Social media and the consumer opportunitySocial media and the consumer opportunity
Social media and the consumer opportunityPaul McCrudden
 
Social media and the consumer opportunity
Social media and the consumer opportunitySocial media and the consumer opportunity
Social media and the consumer opportunityimagination digital
 
What is viral marketing?
What is viral marketing?What is viral marketing?
What is viral marketing?aprilcarrmedia
 
Research Into Viral Adverts
Research Into Viral AdvertsResearch Into Viral Adverts
Research Into Viral AdvertsRossWalker098
 
NBC universal case study - Gamification in customer engagement - Manu Melwin...
NBC universal case study - Gamification in customer engagement - Manu Melwin... NBC universal case study - Gamification in customer engagement - Manu Melwin...
NBC universal case study - Gamification in customer engagement - Manu Melwin...manumelwin
 

Recommandé

Integrating Digital With Traditional Marketing
Integrating Digital With Traditional MarketingIntegrating Digital With Traditional Marketing
Integrating Digital With Traditional MarketingMal Chia
 
American Logistics Association Social Media Presentation 2010
American Logistics Association Social Media Presentation 2010American Logistics Association Social Media Presentation 2010
American Logistics Association Social Media Presentation 2010Bill Evans
 
The Social Web
The Social WebThe Social Web
The Social Webdivyauttam20
 
Social media and the consumer opportunity
Social media and the consumer opportunitySocial media and the consumer opportunity
Social media and the consumer opportunityPaul McCrudden
 
Social media and the consumer opportunity
Social media and the consumer opportunitySocial media and the consumer opportunity
Social media and the consumer opportunityimagination digital
 
What is viral marketing?
What is viral marketing?What is viral marketing?
What is viral marketing?aprilcarrmedia
 
Research Into Viral Adverts
Research Into Viral AdvertsResearch Into Viral Adverts
Research Into Viral AdvertsRossWalker098
 
NBC universal case study - Gamification in customer engagement - Manu Melwin...
NBC universal case study - Gamification in customer engagement - Manu Melwin... NBC universal case study - Gamification in customer engagement - Manu Melwin...
NBC universal case study - Gamification in customer engagement - Manu Melwin...manumelwin
 
Week 4: Cybercultures, Trusted Sources, Virals And Memes
Week 4: Cybercultures, Trusted Sources, Virals And MemesWeek 4: Cybercultures, Trusted Sources, Virals And Memes
Week 4: Cybercultures, Trusted Sources, Virals And MemesTom Allen
 
Meaningful connections 05142013
Meaningful connections 05142013Meaningful connections 05142013
Meaningful connections 05142013RBOA_PR
 
Dawayne David Butler Shared Social Media Marketing - Evolution or Revolution
Dawayne David Butler Shared Social Media Marketing - Evolution or Revolution Dawayne David Butler Shared Social Media Marketing - Evolution or Revolution
Dawayne David Butler Shared Social Media Marketing - Evolution or Revolution Dawayne David Butler
 
'Futuretainment’ M. Walsh (2010)
'Futuretainment’ M. Walsh (2010)'Futuretainment’ M. Walsh (2010)
'Futuretainment’ M. Walsh (2010)YNWAMediaProductions
 
Social Media Aula Network 24.1.
Social Media Aula Network 24.1.Social Media Aula Network 24.1.
Social Media Aula Network 24.1.Maciek Budzich
 
Keeping Your B2B Audience Engaged
Keeping Your B2B Audience EngagedKeeping Your B2B Audience Engaged
Keeping Your B2B Audience EngagedMelissa Mines
 
Making Web 2.0 Real Part 1: Social Media
Making Web 2.0 Real Part 1: Social MediaMaking Web 2.0 Real Part 1: Social Media
Making Web 2.0 Real Part 1: Social MediaMolecular Inc
 
Advertising&Social Media
Advertising&Social MediaAdvertising&Social Media
Advertising&Social MediaJay Pattisall
 
9 ways to measure your brand's social health
9 ways to measure your brand's social health9 ways to measure your brand's social health
9 ways to measure your brand's social healthPrachi Karan
 
Evolucion o Revolucion ..
Evolucion o Revolucion .. Evolucion o Revolucion ..
Evolucion o Revolucion .. Universidad de Nariño
 
Audra martin
Audra martinAudra martin
Audra martinBriefing Media
 
Ad Blockers We Had It Coming
Ad Blockers We Had It ComingAd Blockers We Had It Coming
Ad Blockers We Had It ComingPlaybuzz
 
Mcgill social
Mcgill socialMcgill social
Mcgill socialPinny
 
Social media and public health march 2011
Social media and public health march 2011Social media and public health march 2011
Social media and public health march 2011Mike Connell
 
Utilizing the Powers of Mobile Technologies
Utilizing the Powers of Mobile TechnologiesUtilizing the Powers of Mobile Technologies
Utilizing the Powers of Mobile Technologies4Good.org
 
Social media marketing ifit
Social media marketing ifitSocial media marketing ifit
Social media marketing ifitLie Banguilan
 
#J412SSM Overview
#J412SSM Overview#J412SSM Overview
#J412SSM OverviewKelli Matthews SOJC
 
January 12 2011
January 12 2011January 12 2011
January 12 2011Strategy Director
 
20100625 gov2.0 cmrs
20100625 gov2.0 cmrs20100625 gov2.0 cmrs
20100625 gov2.0 cmrsPolyU
 
Social Media Overview (Women Business Leaders)
Social Media Overview (Women Business Leaders)Social Media Overview (Women Business Leaders)
Social Media Overview (Women Business Leaders)Caroline Cummings
 
Why Social Media is Critical for Your Business
Why Social Media is Critical for Your BusinessWhy Social Media is Critical for Your Business
Why Social Media is Critical for Your BusinessBarbra Gago
 
The Importance of Social Media in Today's Environment
The Importance of Social Media in Today's EnvironmentThe Importance of Social Media in Today's Environment
The Importance of Social Media in Today's Environmentpowermarketinghagerstown
 

Contenu connexe

Tendances

Week 4: Cybercultures, Trusted Sources, Virals And Memes
Week 4: Cybercultures, Trusted Sources, Virals And MemesWeek 4: Cybercultures, Trusted Sources, Virals And Memes
Week 4: Cybercultures, Trusted Sources, Virals And MemesTom Allen
 
Meaningful connections 05142013
Meaningful connections 05142013Meaningful connections 05142013
Meaningful connections 05142013RBOA_PR
 
Dawayne David Butler Shared Social Media Marketing - Evolution or Revolution
Dawayne David Butler Shared Social Media Marketing - Evolution or Revolution Dawayne David Butler Shared Social Media Marketing - Evolution or Revolution
Dawayne David Butler Shared Social Media Marketing - Evolution or Revolution Dawayne David Butler
 
'Futuretainment’ M. Walsh (2010)
'Futuretainment’ M. Walsh (2010)'Futuretainment’ M. Walsh (2010)
'Futuretainment’ M. Walsh (2010)YNWAMediaProductions
 
Social Media Aula Network 24.1.
Social Media Aula Network 24.1.Social Media Aula Network 24.1.
Social Media Aula Network 24.1.Maciek Budzich
 
Keeping Your B2B Audience Engaged
Keeping Your B2B Audience EngagedKeeping Your B2B Audience Engaged
Keeping Your B2B Audience EngagedMelissa Mines
 
Making Web 2.0 Real Part 1: Social Media
Making Web 2.0 Real Part 1: Social MediaMaking Web 2.0 Real Part 1: Social Media
Making Web 2.0 Real Part 1: Social MediaMolecular Inc
 
Advertising&Social Media
Advertising&Social MediaAdvertising&Social Media
Advertising&Social MediaJay Pattisall
 
9 ways to measure your brand's social health
9 ways to measure your brand's social health9 ways to measure your brand's social health
9 ways to measure your brand's social healthPrachi Karan
 
Ad Blockers We Had It Coming
Ad Blockers We Had It ComingAd Blockers We Had It Coming
Ad Blockers We Had It ComingPlaybuzz
 
Mcgill social
Mcgill socialMcgill social
Mcgill socialPinny
 
Social media and public health march 2011
Social media and public health march 2011Social media and public health march 2011
Social media and public health march 2011Mike Connell
 
Utilizing the Powers of Mobile Technologies
Utilizing the Powers of Mobile TechnologiesUtilizing the Powers of Mobile Technologies
Utilizing the Powers of Mobile Technologies4Good.org
 
Social media marketing ifit
Social media marketing ifitSocial media marketing ifit
Social media marketing ifitLie Banguilan
 

Tendances (16)

Week 4: Cybercultures, Trusted Sources, Virals And Memes
Week 4: Cybercultures, Trusted Sources, Virals And MemesWeek 4: Cybercultures, Trusted Sources, Virals And Memes
Week 4: Cybercultures, Trusted Sources, Virals And Memes
 
Meaningful connections 05142013
Meaningful connections 05142013Meaningful connections 05142013
Meaningful connections 05142013
 
Dawayne David Butler Shared Social Media Marketing - Evolution or Revolution
Dawayne David Butler Shared Social Media Marketing - Evolution or Revolution Dawayne David Butler Shared Social Media Marketing - Evolution or Revolution
Dawayne David Butler Shared Social Media Marketing - Evolution or Revolution
 
'Futuretainment’ M. Walsh (2010)
'Futuretainment’ M. Walsh (2010)'Futuretainment’ M. Walsh (2010)
'Futuretainment’ M. Walsh (2010)
 
Social Media Aula Network 24.1.
Social Media Aula Network 24.1.Social Media Aula Network 24.1.
Social Media Aula Network 24.1.
 
Keeping Your B2B Audience Engaged
Keeping Your B2B Audience EngagedKeeping Your B2B Audience Engaged
Keeping Your B2B Audience Engaged
 
Making Web 2.0 Real Part 1: Social Media
Making Web 2.0 Real Part 1: Social MediaMaking Web 2.0 Real Part 1: Social Media
Making Web 2.0 Real Part 1: Social Media
 
Advertising&Social Media
Advertising&Social MediaAdvertising&Social Media
Advertising&Social Media
 
9 ways to measure your brand's social health
9 ways to measure your brand's social health9 ways to measure your brand's social health
9 ways to measure your brand's social health
 
Evolucion o Revolucion ..
Evolucion o Revolucion .. Evolucion o Revolucion ..
Evolucion o Revolucion ..
 
Audra martin
Audra martinAudra martin
Audra martin
 
Ad Blockers We Had It Coming
Ad Blockers We Had It ComingAd Blockers We Had It Coming
Ad Blockers We Had It Coming
 
Mcgill social
Mcgill socialMcgill social
Mcgill social
 
Social media and public health march 2011
Social media and public health march 2011Social media and public health march 2011
Social media and public health march 2011
 
Utilizing the Powers of Mobile Technologies
Utilizing the Powers of Mobile TechnologiesUtilizing the Powers of Mobile Technologies
Utilizing the Powers of Mobile Technologies
 
Social media marketing ifit
Social media marketing ifitSocial media marketing ifit
Social media marketing ifit
 

Similaire à Putting social media to work

20100625 gov2.0 cmrs
20100625 gov2.0 cmrs20100625 gov2.0 cmrs
20100625 gov2.0 cmrsPolyU
 
Social Media Overview (Women Business Leaders)
Social Media Overview (Women Business Leaders)Social Media Overview (Women Business Leaders)
Social Media Overview (Women Business Leaders)Caroline Cummings
 
Why Social Media is Critical for Your Business
Why Social Media is Critical for Your BusinessWhy Social Media is Critical for Your Business
Why Social Media is Critical for Your BusinessBarbra Gago
 
The Importance of Social Media in Today's Environment
The Importance of Social Media in Today's EnvironmentThe Importance of Social Media in Today's Environment
The Importance of Social Media in Today's Environmentpowermarketinghagerstown
 
Social Media Strategy And Metrics
Social Media Strategy And MetricsSocial Media Strategy And Metrics
Social Media Strategy And MetricsDarcy Bevelacqua
 
International Customer Experience World Presentation
International Customer Experience World PresentationInternational Customer Experience World Presentation
International Customer Experience World PresentationChantel Botha
 
Selecting Social Media Tools
Selecting Social Media ToolsSelecting Social Media Tools
Selecting Social Media ToolsCopywrite, Ink.
 
Social Media Presentation for Havas Media
Social Media Presentation for Havas MediaSocial Media Presentation for Havas Media
Social Media Presentation for Havas MediaJemimah Wei
 
Social Media Training :: Market Research Assoc. 2010
Social Media Training :: Market Research Assoc. 2010Social Media Training :: Market Research Assoc. 2010
Social Media Training :: Market Research Assoc. 2010Eric Schwartzman
 
Social Media Training :: Market Research Association :: First Outlook Conference
Social Media Training :: Market Research Association :: First Outlook ConferenceSocial Media Training :: Market Research Association :: First Outlook Conference
Social Media Training :: Market Research Association :: First Outlook ConferenceEric Schwartzman
 
Social media-training-market-research-assoc-2010
Social media-training-market-research-assoc-2010Social media-training-market-research-assoc-2010
Social media-training-market-research-assoc-2010Eric Schwartzman
 
Socialmediametrics Papercliq 101109175746 Phpapp01 1
Socialmediametrics Papercliq 101109175746 Phpapp01 1Socialmediametrics Papercliq 101109175746 Phpapp01 1
Socialmediametrics Papercliq 101109175746 Phpapp01 1kurt_hulett
 
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
 
Social Media and banks
Social Media and banksSocial Media and banks
Social Media and banksRoberto Grossi
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small BusinessCaroline Cummings
 

Similaire à Putting social media to work (20)

#J412SSM Overview
#J412SSM Overview#J412SSM Overview
#J412SSM Overview
 
January 12 2011
January 12 2011January 12 2011
January 12 2011
 
20100625 gov2.0 cmrs
20100625 gov2.0 cmrs20100625 gov2.0 cmrs
20100625 gov2.0 cmrs
 
Social Media Overview (Women Business Leaders)
Social Media Overview (Women Business Leaders)Social Media Overview (Women Business Leaders)
Social Media Overview (Women Business Leaders)
 
Why Social Media is Critical for Your Business
Why Social Media is Critical for Your BusinessWhy Social Media is Critical for Your Business
Why Social Media is Critical for Your Business
 
The Importance of Social Media in Today's Environment
The Importance of Social Media in Today's EnvironmentThe Importance of Social Media in Today's Environment
The Importance of Social Media in Today's Environment
 
Social Media Strategy And Metrics
Social Media Strategy And MetricsSocial Media Strategy And Metrics
Social Media Strategy And Metrics
 
International Customer Experience World Presentation
International Customer Experience World PresentationInternational Customer Experience World Presentation
International Customer Experience World Presentation
 
Selecting Social Media Tools
Selecting Social Media ToolsSelecting Social Media Tools
Selecting Social Media Tools
 
Social Media Presentation for Havas Media
Social Media Presentation for Havas MediaSocial Media Presentation for Havas Media
Social Media Presentation for Havas Media
 
Social Media Training :: Market Research Assoc. 2010
Social Media Training :: Market Research Assoc. 2010Social Media Training :: Market Research Assoc. 2010
Social Media Training :: Market Research Assoc. 2010
 
Social Media Training :: Market Research Association :: First Outlook Conference
Social Media Training :: Market Research Association :: First Outlook ConferenceSocial Media Training :: Market Research Association :: First Outlook Conference
Social Media Training :: Market Research Association :: First Outlook Conference
 
Social media-training-market-research-assoc-2010
Social media-training-market-research-assoc-2010Social media-training-market-research-assoc-2010
Social media-training-market-research-assoc-2010
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
Socialmediametrics Papercliq 101109175746 Phpapp01 1
Socialmediametrics Papercliq 101109175746 Phpapp01 1Socialmediametrics Papercliq 101109175746 Phpapp01 1
Socialmediametrics Papercliq 101109175746 Phpapp01 1
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...
 
Social Media and Banks
Social Media and BanksSocial Media and Banks
Social Media and Banks
 
Social Media and banks
Social Media and banksSocial Media and banks
Social Media and banks
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
 

Dernier

Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration TrainingCalvinarnold843
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseInteroperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAScathy664059
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfShashank Mehta
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 

Dernier (20)

Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration Training
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseInteroperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 

Putting social media to work

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. •  Blogs •  MicroBlogs •  Social Networks •  Video Sharing •  Photo Sharing •  RSS •  Wikis •  Online Chat •  Social Bookmarks •  Podcasts •  Virtual Worlds
  • 6. 9.9 million Australians are on social media 40% interact with brands 86% are looking for recommendations from their peers* *Nielsen 2010 Internet & Technology Report
  • 7.
  • 9. Millions of conversations are happening " online everyday
  • 10.
  • 11. By building a community
  • 12.
  • 13.
  • 14. Listen Learn Engage
  • 15.
  • 16. Quantitative Qualitative # of Posts" Activity Comments Update frequency # of Comments" Customer sentiment" # of Fans / Followers" Interactivity Learnings" Amount of user Buzz content # Leads" Success stories" Returns # Sales" Learnings" # Issues resolved Customer sentiment
  • 17. FREE PAID Google Alerts" Radian6" Social Mention" Buzz Numbers" Twitter Search" Dialogix" Board Reader" Nielsen Buzz Metrics" Booshaka Alterian SM2
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Social Media Questionnaire 1.  What is your reason for being in social media? 2.  Who is your audience? 3.  How will you get them there? 4.  What content are you going to share? 5.  Who is going to do it?
  • 25. Mal Chia" Twitter: @malchia" Email: mal@malchia.com" Blog: www.malchia.com