An overview of the objectives for the 2010 Connect IT Conference put on by students of the Ted Rogers School of Management at Ryerson University.

1. Connect IT Conference 2010:
Design+Align
Objectives & Strategy Brief

2. Contents
• Overview
– History
– #CIT09 Review
– #CIT10 Concept
– #CIT10 Theme
• Strategic Objectives
• Tactical Goals
• Engagement / Audience
• Contact

3. Overview: History
Connect IT Conference is the only 2006 2007 2008 2009
student-run conference in Canada • Knowledge • Global • The Elusive • Small
that explores the various interrelated is Power Innovation Balance Rooms | Big
• Evan • Mitch Joel, • Thomas Ideas
dimensions of IT for the ultimate Solomon, Marketing & Homer- • Mark
purpose of encouraging tomorrow's CBC Personal Dixon, Chair Surman,
Television Branding of Global Executive
business leaders. Broadcaster, Expert Systems, Director,
Journalist & [KEYNOTE] CIGI Mozilla
Author [KEYNOTE] Foundation
By partnering with the Ted Rogers [KEYNOTE] [KEYNOTE]
School of Information Technology
Management (ITM) at Ryerson
University, the conference facilitates
student development of holistic
strategies for the management of
technology and innovation.

4. #CIT09
“Small Rooms | Big Ideas speaks to the power of
collaboration and sharing ideas through the use of
participation-centric technologies.
By attracting Toronto’s biggest and brightest tech
leaders, strategies for managing technology and
innovation developments help position Ryerson
students as future leaders in the sector…
…With 25% of delegates being industry professionals
students are also given the opportunity to interact with
potential employers and gain access to real-world
insight and experience.”
– Jaime Sorgente
http://connectitconference.com/2009

5. Historical Summary: Connect IT 2009
http://www.youtube.com/watch?v=k64KUBmjgx4

6. Business Model
Generation
The accessibility of information and customer
empowerment have changed competitive
landscapes
Traditional business models are proving to be
ineffective
#CIT10:
Emerging models are misunderstood and unproven.
Fundamental changes to our business models are
desperately needed in order to create the next
generation of enterprises.
Concept
Personal Identity Social Business
Management Design
Personal success as a common goal How do organizations navigate through the
social information wave and win?
Struggling to find a competitive
Organizations need to be more highly
advantage
distributed, collaborative, and expand
How can we manage our virtual ecosystems.
identities for personal gain? The next transformation of business will be
Discover the inherit risks of this evolving centered on balancing work, society, and
space technology.
Understand strategies that help maximize Success means intentional creation of
benefits from participating in social dynamic and socially calibrated systems,
networks processes and culture.

7. #CIT10: Design+Align
“Work, society, and technology are
intersecting. The uses of social networks
have inherent benefits and risks. New
business models are emerging and largely
misunderstood. New business designs are
realigning organizations and individuals.
This year, discover how we are both
evolving.”

8. Strategic Objectives
• Ensure B.Comm undergraduate candidates at TRSM are
best enabled to hustle in:
– Integrative approaches to management
– Holistic understandings of technology
– Forward looking assessments of the ICT landscape ensuring
best responses & execution
• Facilitate interdisciplinary professional engagement
where industry impacts student growth and direction
– Strengthen relationships between technology professionals
and the Ryerson University community
– Provide an opportunity for industry to present new fresh
ideas to faculty for validation & insight

9. Strategic Objectives: Boiled Down
Excite industry
professionals
about the Excite students
potential of the about being the
Ryerson next generation
community & of IT
the value they Management
offer to their leadership
business
challenges

10. Tactical Goals
Engagement Brand Capital Media Awareness
Confirmed Pre & Post Press
Attendees Touches
Butts in Seats (% of # of Student Guide
people who actually downloads
show up) Credible On-campus
# followers Mentions
Participation (number
of questions asked by
attendees)
# of essay submissions
Highly engaged
student relationships
developed # of blog posts Credible External
Mentions (PRIME
Attendee Sat & Score)
Hash tag (#CIT10)
Improvement prevalence

11. Engagement / Audience
why attend?
Disengaged Engaged Faculty Industry
• Elbow • New • Engage • Poaching
rubbing knowledge students • Mind capital
• Venue • Career • Engage • New ideas
• No insight & industry • Networking
class(legit) professional thought-
• Ballerism & success leaders
suits • Participation • Recognition
• Recognition (TRSM)
(personal &
TRSM)

12. Level of Engagement
Faculty
Engaged
Students
Disengaged Industry
Students

13. Contact
For more information on event strategy, sponsorship and
opportunities for integration, please contact:
Jaime Sorgente
VP, Marketing and Communications
Connect IT Conference
Twitter: @jsorgent
Email: jsorgente@live.com