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What is social media marketing

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Malcolm Gordon
Malcolm Gordon

A brief overview of social media marketing covering popular platforms Facebook, Twitter, Youtube, LinkedIn, Google+ and their uses.

Business
1  sur  57
Social Media Marketing
Social Media
“Any platform that facilitates two way communication”
“word of mouth on steroids”
blogs wikis forums social media platforms
“More addictive than alcohol or cigarettes” - Chicago University’s Booth Business School
“1 in every 5 minutes spent on the web” - comScore
Social Media Marketing
“The process of gaining traffic or attention through social media sites” - Wikipedia
Two Way Vs One Way Communication
Relationship Marketing Add value on a regular basis
Relationship Marketing befriend first then sell
Relationship Marketing We buy from friends
Relationship Marketing 90% of consumers trust peer recommendations
Relationship Marketing 14% trust advertisements
850 million users
150 million North Americans
80% outside the US and Canada
43 million Indians
43 million Indonesians
30 million UK
More than half log in daily
7 hours and 17 minutes per month - Nielsen
Over 70 languages
profiles for personal pages for business
Customer service
Publicity
Engagement
Advertising
500 million users
140 characters
200 million tweets per day
sponsored tweets
48 hours worth of video per minute
2nd most searched site on the web
owned by
most engaging
most involved
“Facebook for grown-ups”
135 million users
200,000 Perth
~ 90 million users
P & G sacking 1600 marketing staff
Viral Marketing
1. 8 billion impressions
Viral Marketing
0 to 500,000+ views in a week!
Viral Marketing
~ 2 million views

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What is social media marketing

Notes de l'éditeur

  1. Facebook would be the world’s third most populous nation behind only China and India
  2. Facebook would be the world’s third most populous nation behind only China and India
  3. Facebook would be the world’s third most populous nation behind only China and India
  4. Facebook would be the world’s third most populous nation behind only China and India
  5. Facebook would be the world’s third most populous nation behind only China and India
  6. Facebook would be the world’s third most populous nation behind only China and India
  7. Facebook would be the world’s third most populous nation behind only China and India
  8. Facebook would be the world’s third most populous nation behind only China and India
  9. Facebook would be the world’s third most populous nation behind only China and India
  10. Facebook would be the world’s third most populous nation behind only China and India
  11. Facebook would be the world’s third most populous nation behind only China and India
  12. Facebook would be the world’s third most populous nation behind only China and India
  13. Facebook would be the world’s third most populous nation behind only China and India
  14. Facebook would be the world’s third most populous nation behind only China and India
  15. Facebook would be the world’s third most populous nation behind only China and India
  16. Facebook would be the world’s third most populous nation behind only China and India
  17. Facebook would be the world’s third most populous nation behind only China and India
  18. Facebook would be the world’s third most populous nation behind only China and India
  19. Facebook would be the world’s third most populous nation behind only China and India
  20. Facebook would be the world’s third most populous nation behind only China and India
  21. Facebook would be the world’s third most populous nation behind only China and India
  22. Facebook would be the world’s third most populous nation behind only China and India
  23. Facebook would be the world’s third most populous nation behind only China and India
  24. Facebook would be the world’s third most populous nation behind only China and India
  25. Facebook would be the world’s third most populous nation behind only China and India
  26. Facebook would be the world’s third most populous nation behind only China and India
  27. Facebook would be the world’s third most populous nation behind only China and India
  28. Facebook would be the world’s third most populous nation behind only China and India
  29. Facebook would be the world’s third most populous nation behind only China and India
  30. Facebook would be the world’s third most populous nation behind only China and India
  31. Facebook would be the world’s third most populous nation behind only China and India
  32. Facebook would be the world’s third most populous nation behind only China and India
  33. Facebook would be the world’s third most populous nation behind only China and India
  34. Facebook would be the world’s third most populous nation behind only China and India
  35. Facebook would be the world’s third most populous nation behind only China and India
  36. Facebook would be the world’s third most populous nation behind only China and India