This presentation was created by me & was presented to Provogue. Unfortunately due to monetary hassles the pitch wasn't successful.

1. PROVOGUE DIGITAL CAMPAIGN

2. What are they currently doing? The Provogue page on FB needs to be more interactive and engaging. The Twitter handle of Provogue currently lacks engagement and focus. There are no conversations taking place, no hash tags and the tweets are not organized.

3. Website

6. Negative Comments

7. Adjust Listen Marketing strategies Target Audience Content Tools Implement Track and Measure Social Media Plan

8. 1 Convert eyeballs to footfalls 2 Monitoring online conversations about the brand 3 Engaging TG with the brand 4 Promote the ‘Live Mad’ campaign 360 degrees across social space 5 Create a positive impression about the brand online AIM

9. Implementation

10. Social Media Campaigns

12. Creative's

21. Sample Four Square Page

29. Sample Wikipedia Article

30. Timeline Campaign Timeline Foursquare 1 st Oct – 1 st March #MadMonday’s 1 st Oct – 2 nd Oct Kill Monotony, Live Mad 3 rd Oct – 15 th Oct The Crazy Shoppers 20 th Oct – 30 th Oct Treasure Hunt 7 th Nov – 13 th Nov Days Of Madness 21 st Nov – 2 nd Jan CSR: Clothes for a Cause 15 th Dec – 2 nd Jan The Mad Hatter 16 th Jan – 3 rd Feb 3 minutes of Madness 13 th Feb – 19 th Feb Short Film Contest 19 th Feb - 4 th March

31. SEO Audit Report

32. Current Website Statistics General domain statistics Factor Value Domain Age 8 year(s), 1 month(s) Domain IP 69.72.239.29 / US Domain Google PageRank Page Rank - 3 Alexa Rank 453178 DMOZ Listing No Yahoo! Dir Listing Yes Pages indexed in Google 108 Pages indexed in Yahoo! 55 Pages indexed in Bing 12 Domain Google Popularity 11

33. Presence in Social Media Domain popularity in social media Social/bookmarking site Mentions/views Digg 0 mentions Diigo 0 mentions Social Mention 0 mentions

34. Presence in Search Engines Indexes # of pages indexed by major SEs Search engine # of indexed pages Google 108 Yahoo! 55 Bing 12

35. Website Link Structure Analysis Link destinations Link destination statistics for all website's links Link destination type ▲ # of links Ratio in percent Internal links (pointing to pages on your domain) 2797 94% External links (pointing to pages on external domains) 178 6%

36. Most linked-to pages (internal links) Top 10 linked-to pages Page URL ▲ # of links to this page Ratio in percent http://www.provogue.net/ss11_catalogue.html 40 2.7% http://www.provogue.net/ss11_catalogue.html 40 2.7% http://www.provogue.net/stores_west.html 39 2.6% http://www.provogue.net/stores_south.html 39 2.6% http://www.provogue.net/stores_north.html 39 2.6% http://www.provogue.net/stores_east.html 39 2.6% http://www.provogue.net/stores_east.html 39 2.6% http://www.provogue.net/stores_east.html 39 2.6% http://www.provogue.net/stores_east.html 39 2.6% http://www.provogue.net/provoguetieswithpunewarriors.html 39 2.6% All other pages 1102 73.8%

37. Most linked-to pages (internal links) Top 10 most linked-from pages Page URL ▲ # of links on this page Ratio in percent http://www.provogue.net/investors.html 118 4% http://www.provogue.net/forwomen.html 98 3.3% http://www.provogue.net/provoguedummaarodumshow.html 91 3.1% http://www.provogue.net/hrithiksonakshiunveilingofcatalogue.html 86 2.9% http://www.provogue.net/hrithiksonakshiunveilingofcatalogue.html 82 2.8% http://www.provogue.net/mobile.html 82 2.8% http://www.provogue.net/mobile.html 82 2.8% http://www.provogue.net/wineandcheese.html 82 2.8% http://www.provogue.net/wallpapers.html 82 2.8% http://www.provogue.net/makingofcatalogue2011.html 80 2.7% All other pages 2092 70.3%

38. Content Analysis Title Analysis 10 most frequently used duplicated titles Title # of pages :: Provogue India :: 41 Empty Title on Page 0

39. Meta description analysis 10 most frequently used duplicated Meta tag # of pages No (or empty) Meta description 43 No meta keywords found NA

40. Conclusion 1 Increase in Footfalls 2 Increase engagement with the brand 3 Increase traction on the social media platforms Better Search Results 4

41. CONCEPT DIGITAL Disclaimer: All content and campaign ideas are property of Concept Digital. Any copyright infringement of the same is strictly prohibited. Thank you!