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INSTITUTE OF BUSINESS
        & MANAGEMNT
           UET LAHORE
Ebay
Malik umair
 mahmood
Minal muzammal
Sumaira munsif
Asma shafiq

Group members
Ebay
Ebay
Time line
 1995            19                   1998     2002
                 97




  Founder
Pierre Omidyar
                      Meg Whitman [CEO]
                       1 millionth item sold
                                               eBay
 goes public


 2002 – PayPal joins team
.


    Features
Ebay
How eBay works
Two Kinds of Items



     Fixed Price          Auction



 Fixed price items "Buy It Now" button.


Auction items . When time is up, the item is
   declared "sold" to the highest bidder.
New      CEO
 Before new CEO :
  revenues were 49
  millions
 In 1997: new CEO
 Introduced : “buy it
  now”
 Profit : from 20% to 30
  %
In sep 1999,Yahoo!
   Japan beat eBay.
   5 month were critical
   eBay entered Japan in 2000
   Exits Japan in 2002
   In 1999 Yahoo launched
    auctions system Japan
   Tasted unprecedented
    success.
 Yahoo had a strong brand
  name
 positive association in Japan.
 the first mover’s advantage in
  online auctions.
 an unassailable advantage
  over eBay.
 eBay could not convey the
  message
 Yahoo’s strategy of providing
  an online auction platform for
  free.
New frontier
   E Bay a plan to enhance
   market at international
    level.
   E Bay : in Europe
   Japanese lifestyle and
    culture
   Network effect
   Left Japan
   Two young entrepreneurs
   Prevailing business
    atmosphere
   “China is the word fifth
    largest online economy”
   E Bay executive Whitman
    thinks and hopes.
   Studied internet business
   2 young entrepreneur.
   Started each net.
   They decided that eBay
    model only one that work
    in Asia.
   With support of capitalist ,
    they launched their site,
 China 5th largest
  online economy.
 27 million internet
  users.
 32% made
  purchases online
  past year.
 30% users rarely
  visit ecommerce
  sites.
•Meg Whitman & eBay’s
other executive know that
to meet their sales &
revenue target.
•They successful in
international markets-
especially in chinaworld’s
•CHINA, with the
largest population, will be
perfect fit for eBay's business
model
Ebay
What are the forces shaping the development of
 internet business like eBay in the united states?
  How are these forces similar or different in the
EU and in other countries such as Japan or China
eBay is the largest online market place where local and
international buyers and sellers makes transactions. these are the
forces shaping eBay to digital age
DIGITILIZATIN AND
CONNECTIVITY Converting text data
    and sounds to bit streams. All
     computers, appliances and
   automobiles uses bits of digital
             information

         CUSTOMIZATION AND
          CUSTOMERIZATINS
  EBay gave the facilities to its valued
  customers that they can customize
       everything to there need.



   NEW TYPES OF INTERMEDIARIES
 Most companies change into click and
motor companies. They direct sells there
     items. Which reduces times.


    THE EXPLOSIONS OF INTERNET
  Today’s era is a world of technology
 every person have access to internet
and they know how to operate it. many
companies uses it for business to make
       sale and buyers products
How do the text’s terms customisation and
    customerisation apply to eBay’s
           marketing strategy
The customizations mean the
                    customers have the facility to
 CUSTOMISTAION     manage the desired product to
                   the choice of them. The person
                  can alter r make its product of its
                              own choice.




                  The customerizations means when a
                   company can launch the product if
                  the product is not up to the mark or
CUSTOMERIZATION    the customers wants to change the
                  product or alter it than the company
                  make changes in the product which
                      is terms as customerization.
How does eBay create value for the members of
                its community
eBay created a worthy value
      for its customer.


   He uses the facility of
customizing for its customer.

They allow customers to make
 sale and purchase by credit
            card.
What marketing recommendations would you
 make to eBay to help it be successful as it
        enters the Chinese market
EBay need to work
 on these forces



 They make there
 transactions free.


       Make
 advertisements so
that Chinese people
    know about.
Ebay

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Ebay

  • 1. INSTITUTE OF BUSINESS & MANAGEMNT UET LAHORE
  • 3. Malik umair mahmood Minal muzammal Sumaira munsif Asma shafiq Group members
  • 6. Time line 1995 19 1998 2002 97 Founder Pierre Omidyar Meg Whitman [CEO] 1 millionth item sold eBay goes public 2002 – PayPal joins team
  • 7. . Features
  • 10. Two Kinds of Items Fixed Price Auction Fixed price items "Buy It Now" button. Auction items . When time is up, the item is declared "sold" to the highest bidder.
  • 11. New CEO  Before new CEO : revenues were 49 millions  In 1997: new CEO  Introduced : “buy it now”  Profit : from 20% to 30 %
  • 12. In sep 1999,Yahoo!  Japan beat eBay.  5 month were critical  eBay entered Japan in 2000  Exits Japan in 2002  In 1999 Yahoo launched auctions system Japan  Tasted unprecedented success.
  • 13.  Yahoo had a strong brand name  positive association in Japan.  the first mover’s advantage in online auctions.  an unassailable advantage over eBay.  eBay could not convey the message  Yahoo’s strategy of providing an online auction platform for free.
  • 14. New frontier  E Bay a plan to enhance  market at international level.  E Bay : in Europe  Japanese lifestyle and culture  Network effect  Left Japan  Two young entrepreneurs  Prevailing business atmosphere  “China is the word fifth largest online economy”  E Bay executive Whitman thinks and hopes.
  • 15. Studied internet business  2 young entrepreneur.  Started each net.  They decided that eBay model only one that work in Asia.  With support of capitalist , they launched their site,
  • 16.  China 5th largest online economy.  27 million internet users.  32% made purchases online past year.  30% users rarely visit ecommerce sites.
  • 17. •Meg Whitman & eBay’s other executive know that to meet their sales & revenue target. •They successful in international markets- especially in chinaworld’s •CHINA, with the largest population, will be perfect fit for eBay's business model
  • 19. What are the forces shaping the development of internet business like eBay in the united states? How are these forces similar or different in the EU and in other countries such as Japan or China
  • 20. eBay is the largest online market place where local and international buyers and sellers makes transactions. these are the forces shaping eBay to digital age
  • 21. DIGITILIZATIN AND CONNECTIVITY Converting text data and sounds to bit streams. All computers, appliances and automobiles uses bits of digital information CUSTOMIZATION AND CUSTOMERIZATINS EBay gave the facilities to its valued customers that they can customize everything to there need. NEW TYPES OF INTERMEDIARIES Most companies change into click and motor companies. They direct sells there items. Which reduces times. THE EXPLOSIONS OF INTERNET Today’s era is a world of technology every person have access to internet and they know how to operate it. many companies uses it for business to make sale and buyers products
  • 22. How do the text’s terms customisation and customerisation apply to eBay’s marketing strategy
  • 23. The customizations mean the customers have the facility to CUSTOMISTAION manage the desired product to the choice of them. The person can alter r make its product of its own choice. The customerizations means when a company can launch the product if the product is not up to the mark or CUSTOMERIZATION the customers wants to change the product or alter it than the company make changes in the product which is terms as customerization.
  • 24. How does eBay create value for the members of its community
  • 25. eBay created a worthy value for its customer. He uses the facility of customizing for its customer. They allow customers to make sale and purchase by credit card.
  • 26. What marketing recommendations would you make to eBay to help it be successful as it enters the Chinese market
  • 27. EBay need to work on these forces They make there transactions free. Make advertisements so that Chinese people know about.