2. Every sector of “entertainment” industry has started its digital
revolution… but one
Videos
Recorded
Music
Books
Sheet Music
It does not
make us laugh...
3. All stakeholders of the market are waiting for the
new standard matching their needs
I’m tired of playing alone !
Don’t tell my teacher I’ve played just once this
week this stupid exercise.
I’m not sure the PDF on my iPad is a real
breakthrough...
Teachers
Are you kidding me with this f** MIDI file displayed on
the screen? It’s just crap.
Musicians
Publishers
Mama ! Digital is Piracy !!
How to Flip the Classroom?
My student told me « MOOC ». Is it a new insult?
7. Augmented Sheet Music ®
•
•
50 pieces
Demo B2B
- Publishers
- Music Schools
Fall 2013
•
•
Web Browser
Cross-platform
•
•
•
Agile
Modular
Market Coverage: 100%
8. We have developed a whole tech chain
offering new music UX
• Augmented
user experience
• Augmented Sheet Music
Published Sheet Music
Not just curation
Time, space and data
synchronization
Front-end UX
algorithms &
processes
Immersive
Pedagogical
Simple
Commercial recording
Music piece
User interpretation
Digital structures
Sync.
algorithms &
processes
• Flexible players
Embedded in
player
iOS
Html5
9. We’ re a passionate team, with technical and entrepreneurial ambition
awarded several times
!
Grégory
MS Physics (Mines Paris)
Bassoon, Recorder
Bain, Accenture
Innovation / R&D, Product
# maMa
puts "Hello World!"
Nicolas
Ms. Business School (ESCP)
Choir, Piano
Bain
Business Dev. / Web
Sorry we’re still trying to
understand...
Gabriel
HEC Business School
Saxophone
Agoranov, KPMG
Marketing
Julien
PhD Acoustics, DSP, Maths, Music
Guitar, Shamisen
IRCAM
Research & Development
10. We’re on a $6B+ market opportunity
250M+ Musicians Worldwide
X
Hypothesis of ~50% conversion to digital music
practice within 5 years
X
50$ / year subscription
=
$6B+ a year market
Phase 1: Traditional sheet music one-shot purchase
From 2€ to 20€ / piece
20% to 60% to publishers
Phase 2: Monetizing features before content
