CII S'Marketing Convention 2009 @ Chennai, India- Dec 17 & 18, Hotel Park Sheraton, Chennai

1. December 17 & 18, 2009 Hotel Park Sheraton Chennai, India

2. Marketing is facing its biggest challenges today. Proliferation of brands, mounting overcapacity, fast vanishing differentiation, declining pricing power, the changing consumer, rising customer power, diminishing growth rates, near absence of breakthrough but surfeit of incremental innovation have all led to intense debates on the effectiveness of the marketing function. Top tier Marketing companies attract less and less talent from top business schools and even more importantly are finding it difficult to retain top marketing talent. Changing times require changed strategies. Marketing urgently needs to reinvent itself and lead the required strategic transformation to successfully meet and beat emerging challenges. We need Smart Marketing today more than ever before.

3. Smart Marketing The Confederation of Indian Industry is organizing The S'Marketing Convention to address strategies to overcome Emerging Marketing Challenges. The Convention will bring together some of the Best Marketing Thinkers and Practitioners as Speakers to review the fundamental shifts in the Market Scenario that are influencing changes in the way Smart Marketers operate.

5. Rise of the Middlemen - The challenge of the rising Customer Power

6. Data Drivers - The challenge of leveraging the Data for better decisions

7. Marketing Digitized - The challenge of better exploiting emerging Digital Power

8. The Pyramid is widest at the Bottom - The challenge exploiting new growth avenues

10. Some of the Key Speakers at the Convention Mr D Shivakumar, MD, Nokia India MrShripadNadkarni, Director, Market-Gate Consulting MrLaxmanNarasimhan, Director, McKinsey Mr T Krishnakumar, CEO, Hindustan Coca Cola MrSatish Kumar, Vice Chairman, Henkel (I) Ltd MrShanthanuKhosla, MD, P&G

11. Some of the Key Speakers at the Convention Ms Shubha George, CEO, MediaEdge MrRaghuPillai, President, Reliance Retail Mr K Mohan, CEO, Fifth C Solutions MrArunTadanki, MD, Yahoo (I) Ltd MrRaghunathMandava, CMO, Airtel Ltd Mr Prasad Narasimhan, CMO, Virgin Mobile Prof GopalakrishnanIyer, Professor-Marketing, Florida Atlantic University

12. Some of the Key Speakers at the Convention MrSantosh Desai, President, Future Brands Prof Trichy Krishnan, Associate Professor-Marketing, National University of Singapore MrPradipta K Mohapatra*, Chairman, Executive & Business Coaching Foundation (I) Ltd MrSubhashKamath, Managing Partner, Bartle BogleHegarty (I) Mr Rajiv Narang, President, Erehwon Consulting Mr Deepak Goel, CEO, Drizzlin Media ...and many more * invited

13. Registration Fee:(including service tax) Industry: Rs. 3861/- Educational Institutions: Rs. 2206/-

14. To confirm registration : Call Shruthi, CII @ 044 - 42444555 shruthi.l@cii.in PRIOR REGISTRATION IS MANDATORY Last date for registration: 10 December 2009