SlideShare a Scribd company logo
1 of 36
Download to read offline
-Prof. Salonee Shukla
   COLONEL HARLAND SANDERS,
    born on September 9, 1890 is the
    founder of Kentucky Fried Chicken.

   When he was of six , his father died.
    Due to this his mother was forced to
    go to work.

   This meant he had to do much of
    family cooking and take care of his 3
    year old sibling.

   After a series of jobs, in mid 1930,
    colonel sanders bought a service
    station, motel and cafe at Corbin, a
    town in Kentucky.
   Colonel also sold his chicken on highway. When
    highway was removed , he went to U.S by car to
    cook for restaurant owners an employees.

   By 1964, Colonel had 600 franchise outlets for his
    chicken across U.S and Canada. The same year he
    sold KFC for 2mn USD.

   ON December 16, 1980 at age of 90 Colonel
    sanders passed away.

   His legacy continues to live with KFC restaurants all
    over the world.
   KFC, under YUM! Brand is serving in 80 countries
    and territories with 13,000 restaurants.

   Out of the brands owned by YUM! , KFC is the
    largest brand.
 CHAMPS stand for the six universal areas of
  customer expectation common to all cultures and all
  restaurants concepts.
These are:
 Cleanliness

 Hospitality
 Accuracy
 Maintenance of Facilities

 Product Quality
 Speed of Service
   CHAMPS is the philosophy to ensure that the
    customer has the consistent quality experience in
    every restaurant, everyday, on every occasions and
    you will be playing role in delivering CHAMPS to all
    customers.
   Foreign fast food companies were allowed in INDIA
    only during the early 1990‟s due to the economic
    liberalization policy of the government.

   KFC was among the first fast food multinationals to
    enter India.

   First KFC store in BANGALORE in June 1995.

   Reason was upper-middle class population with a
    trend of families eating out.
   Apart from Bangalore, PepsiCo planned to open 60
    KFC and PIZZA HUT outlets in the country in next
    seven years.

   But it got embroiled in various controversies even
    before starting a full-fledged business in India.

   Ministers from opposition party were also vocal
    about their displeasure in the Parliament.
•   Initial success of KFC proved that Indians could
    make a success of most new ventures entering
    India.

•   KFC faced a setback due to its boring and insipid
    menu.

•   The major reason was innumerable permutations
    and combinations of street food.

•   Another major problem was ethical issues in KFC‟s
    business operations in India.
   Regulatory authorities found that KFC‟s chicken did
    not adhere to Prevention of Food Adulteration Act
    ,1954.

   It contained three times more monosodium
    glutamate(a flavor enhancing ingredient).

   Also PETA , an animal rights protection organization
    accused KFC of cruelty towards chicken.

   PETA also released a video showing ill-treatment of
    birds in kFC poultry farms.
•   KFC also suffered a setback due to its own
    strategies.

•   It did not lower its product prices in its initial years.

•   Also the market-segmentation strategy failed as 2
    pieces of KFC chicken was about the same price of
    a full tandoori chicken offered by a local Indian
    restaurant.

•   Thus KFC‟s status was totally ruined and they were
    forced to move out of India for three years.
   KFC re-entered India in 2003.

   Changing of Strategies.

   Following Rules and Regulations.

   Localization of the menu.

   Changing Target Segment.
Kfc final  am
   Current Logo unveiled in 2007.




   The logo is changing for only the fourth time in 50
    years, and for the first time in nearly a decade.
   The smiling Colonel is featured against a red
    background that matches his red apron, with the
    KFC brand name in black thick lettering under his
    chin.

   The new logo includes bolder colors and a more
    well-defined visage of the late Kentucky Fried
    Chicken founder, who will keep his classic black
    bow tie, glasses and goatee.
Kfc final  am
   KFC is rolling out its first global tagline, "so good”.

   This global change is part of the efforts to make the
    overall KFC experience “So Good” for its customers.

   The “So Good” tagline reflects- freshly prepared food
    recipe, as well as the entire experience of good food
    with family and friends.

   Mohammad Alwi, director of finance, KFC Holdings
    Malaysia Bhd,” “So Good” will allow us to effectively
    communicate our message and brand to a wider
    audience”.
   Primary objective is to take advantage of the
    potential growth in other countries.

   Key success factors are ever continuing cost saving
    through R&D.

   These success techniques lowers the costs and
    increase the profit of the company.
ADVERTISING TECHNIQUE

   KFC advertised very rarely on Indian television till
    almost 12 years after their establishment.

   The TV ads maintain the fun element that is
    associated with KFC. Their print ads are vibrant with
    shades of red detailing special offers.

   The concept of showing a normal customer deeply
    involved in devouring his piece of chicken usually
    turns on the drool factory in everybody‟s mouth and
    makes them rush to the nearest KFC.
ADVERTISING TECHNIQUE
   KFC is geared up to tap the country's Youth
    crowd.

   KFC has launched their new menu ''Streetwise'„
    aiming at the college goers.

   With “Streetwise”, KFC is offering a range of
    signature KFC products at affordable prices.

   KFC has also launched several new television
    commercial as part of the promotional activities for
    the new offering.
   KFC‟s earlier menu consisted of Chicken Wings and
    Wraps which were too alien for Indian taste buds.

   Hence, KFC localized its brand by introducing the
    Veggie Options to its menu that included rice
    meals, wraps and side dishes that was desirable to
    the Indian consumers .

   Also, it stuck to eggless mayonnaise and sauces.
   Even its trademark chicken dishes were given a
    local flavor with the use of Indian spices and
    cooking techniques.

   The recently launched Veg Zinger burger is at par
    with its chicken counterpart.

   Also, KFC has changed its target audience. From
    Higher Income group to Middle Income Youth.

   While they have localized the menu according to the
    Indian Taste they haven‟t forgotten their originality
    that is resides in Chicken.
KFC has made segmentation on the following basis:

   Demographical

   Psychographic

   Geographic
DEMOGRAPHIC                        PSYCHOGRAPHIC


   Age: is between 6-65.              BEHAVIOR
    However, they generally try
    to attract younger age          •   Taste conscious
    groups.
                                    •   Quality conscious
   Income Group: First it was
    Upper class but it now has      •   Combination of price and
    changed to middle class.            quality

   Gender, occupation,
    religion, race & nationality:
    Have no significance to
    KFC.
GEOGRAPHIC


   KFC has outlets internationally and sells its products
    according to geographic needs of the customer.

   In India KFC focuses how geographically its
    customers demand different products.

   In north India Chicken is the main selling
    product, while in the south the Veg. items sell more
    than the chicken.
   KFC holds the position of a youth based brand with
    its youthful, lively ambience of stores and the
    friendly service.


   KFC positions itself as a youthful, quick service
    restaurant brand that serves unique, great tasting
    food and beverages.


   The focus of our brand strategy is to highlight this
    across all our communication, menu offerings and
    the experience that is delivered .
STRENGTHS                          WEAKNESS


   Strong brand name and            Innovation cycle is too long-
    Identity.                         KFC misses first mover
                                      advantage.

   Strong trademarks recipes        Lack of knowledge about
                                      their customers
   Very strong Internationally      Lack of focus on R&D.

   UK, Middle East, Thailand,       Misses top of the mind
    China, Japan, Korea,              advantage.
    Mexico                           No quick Service.
OPPORTUNITIES                   THREATS




   Increasing no. of          Changing customer
    restaurants                 demands.

   Balanced menu              Change in Market Stability.

                               Health Trend away from
   Home delivery service       fried foods.
Vs   .
   It adapted to Indian ways quickly. First no-beef no-
    pork serving menu.

   Affordability has been the cornerstone of
    McDonald‟s strategy.

   McDonald‟s web-based delivery model is based on
    serving the customer quickly.

   Target Audience is well-placed.
   KFC should introduce more on healthy serving items in
    its menu.

   KFC should start web service and home delivery service.

   It should advertise more so as to increase top of the
    mind awareness.

   KFC should tie up with major events.

   KFC should tools such as coupons and premiums to
    further enhance its sales.
   India is one of the fastest growing markets for KFC.

   Yum! Plans to expand KFC outlets in three formats
    high street location, malls and food courts, drive-
    throughs.

   It plans to increase its presence from 115 stores in
    21 cities now to 500 stores in 75 cities by 2015.
   The vegetarian offerings have made the brand
    more relevant to a larger section of consumers
    and that has playing a huge role in KFC's
    growth.

   Though currently India market accounts for a
    very small part in KFC's global business, it is
    slowly and steadily growing.
Sincere Efforts by:

ROSHNI BHUTA         03.


PARINEETA PANJWANI   25.


VIVEK ZATAKIA        37.
Kfc final  am

More Related Content

What's hot (20)

Presentation kfc
Presentation kfcPresentation kfc
Presentation kfc
 
KFC Presentation 2019 in Pakistan
KFC Presentation 2019 in Pakistan KFC Presentation 2019 in Pakistan
KFC Presentation 2019 in Pakistan
 
Kfc.ppt
Kfc.pptKfc.ppt
Kfc.ppt
 
Project on KFC
Project on KFCProject on KFC
Project on KFC
 
KFC of Pakistan Presentation
KFC of Pakistan PresentationKFC of Pakistan Presentation
KFC of Pakistan Presentation
 
Marketing plan of KFC
Marketing plan of KFC Marketing plan of KFC
Marketing plan of KFC
 
KFC analysis
KFC analysisKFC analysis
KFC analysis
 
Presentation on KFC
Presentation on KFCPresentation on KFC
Presentation on KFC
 
Final presentation
Final presentationFinal presentation
Final presentation
 
KFC in Bangladesh
KFC in BangladeshKFC in Bangladesh
KFC in Bangladesh
 
KFC Analysis
KFC Analysis KFC Analysis
KFC Analysis
 
Kfc Research Analysis
Kfc Research AnalysisKfc Research Analysis
Kfc Research Analysis
 
KFC
KFCKFC
KFC
 
KFC
KFCKFC
KFC
 
Kfc competitive advantage
Kfc competitive advantageKfc competitive advantage
Kfc competitive advantage
 
Marketing project kfc final term
Marketing project kfc final termMarketing project kfc final term
Marketing project kfc final term
 
Kfc
KfcKfc
Kfc
 
Kfc proj docu
Kfc proj docuKfc proj docu
Kfc proj docu
 
Kfc
KfcKfc
Kfc
 
KFC
KFC KFC
KFC
 

Viewers also liked

Solar FiT Malaysia - EcoSensa - Overview of policy for the promotion of renew...
Solar FiT Malaysia - EcoSensa - Overview of policy for the promotion of renew...Solar FiT Malaysia - EcoSensa - Overview of policy for the promotion of renew...
Solar FiT Malaysia - EcoSensa - Overview of policy for the promotion of renew...shrimphead
 
Welcome to our presentation
Welcome to our presentationWelcome to our presentation
Welcome to our presentationsohag sikder
 
Doa pembukaan majlis
Doa pembukaan majlisDoa pembukaan majlis
Doa pembukaan majlisKalam Kitab
 
MINOR PROJECT REPORT ON KFC
MINOR PROJECT REPORT ON KFCMINOR PROJECT REPORT ON KFC
MINOR PROJECT REPORT ON KFCSimar ੴ Singh
 
Franchise business in bangladesh
Franchise business in bangladeshFranchise business in bangladesh
Franchise business in bangladeshS M Maruf Siddiqe
 
KFC PRESENTATION SLIDE
KFC PRESENTATION SLIDEKFC PRESENTATION SLIDE
KFC PRESENTATION SLIDESynnDee_94
 
Franchising in Bangladesh
Franchising in BangladeshFranchising in Bangladesh
Franchising in BangladeshShaantoo Rabby
 
Kfc marketing plan
Kfc marketing planKfc marketing plan
Kfc marketing planSanket Dangi
 

Viewers also liked (11)

Solar FiT Malaysia - EcoSensa - Overview of policy for the promotion of renew...
Solar FiT Malaysia - EcoSensa - Overview of policy for the promotion of renew...Solar FiT Malaysia - EcoSensa - Overview of policy for the promotion of renew...
Solar FiT Malaysia - EcoSensa - Overview of policy for the promotion of renew...
 
Welcome to our presentation
Welcome to our presentationWelcome to our presentation
Welcome to our presentation
 
Kfc
KfcKfc
Kfc
 
KFC
KFCKFC
KFC
 
Doa pembukaan majlis
Doa pembukaan majlisDoa pembukaan majlis
Doa pembukaan majlis
 
MINOR PROJECT REPORT ON KFC
MINOR PROJECT REPORT ON KFCMINOR PROJECT REPORT ON KFC
MINOR PROJECT REPORT ON KFC
 
Franchise business in bangladesh
Franchise business in bangladeshFranchise business in bangladesh
Franchise business in bangladesh
 
KFC PRESENTATION SLIDE
KFC PRESENTATION SLIDEKFC PRESENTATION SLIDE
KFC PRESENTATION SLIDE
 
Kfc presentation
Kfc presentationKfc presentation
Kfc presentation
 
Franchising in Bangladesh
Franchising in BangladeshFranchising in Bangladesh
Franchising in Bangladesh
 
Kfc marketing plan
Kfc marketing planKfc marketing plan
Kfc marketing plan
 

Similar to Kfc final am

Kfc project superior university lahore
Kfc project  superior university lahoreKfc project  superior university lahore
Kfc project superior university lahoreArslan Akram
 
1KFC PPT. COM.pptx
1KFC PPT. COM.pptx1KFC PPT. COM.pptx
1KFC PPT. COM.pptxGuGan6
 
ORGANIZATION BEHAVIOUR
ORGANIZATION BEHAVIOURORGANIZATION BEHAVIOUR
ORGANIZATION BEHAVIOURKalai Vaani
 
SYED ADEEL ALI _ KFC Presentation1.pptx
SYED ADEEL ALI _ KFC Presentation1.pptxSYED ADEEL ALI _ KFC Presentation1.pptx
SYED ADEEL ALI _ KFC Presentation1.pptxSyedAdeelAli7
 
Case Study of KFC: Establishment of a Successful Global Business Model.pptx
Case Study of KFC: Establishment of a Successful Global Business Model.pptxCase Study of KFC: Establishment of a Successful Global Business Model.pptx
Case Study of KFC: Establishment of a Successful Global Business Model.pptxShivamKashyap263477
 
kfc analysis of 4 ps
kfc analysis of 4 pskfc analysis of 4 ps
kfc analysis of 4 psShivM9
 
A project on retail management
A project on retail managementA project on retail management
A project on retail managementAnkita Bharti
 
19080033 kentucky-fried-chicken-kfc-marketing-mix-four-ps-120919025829-phpapp...
19080033 kentucky-fried-chicken-kfc-marketing-mix-four-ps-120919025829-phpapp...19080033 kentucky-fried-chicken-kfc-marketing-mix-four-ps-120919025829-phpapp...
19080033 kentucky-fried-chicken-kfc-marketing-mix-four-ps-120919025829-phpapp...Vikranth Cm
 
KFC Retail & Franchising
KFC Retail & FranchisingKFC Retail & Franchising
KFC Retail & FranchisingPardeep Jindal
 
SYED ADEEL ALI (THESIS).docx
SYED ADEEL ALI (THESIS).docxSYED ADEEL ALI (THESIS).docx
SYED ADEEL ALI (THESIS).docxSyedAdeelAli7
 

Similar to Kfc final am (20)

Crm by kfc
Crm by kfcCrm by kfc
Crm by kfc
 
Nethra.imc
Nethra.imcNethra.imc
Nethra.imc
 
Kfc project superior university lahore
Kfc project  superior university lahoreKfc project  superior university lahore
Kfc project superior university lahore
 
1KFC PPT. COM.pptx
1KFC PPT. COM.pptx1KFC PPT. COM.pptx
1KFC PPT. COM.pptx
 
ORGANIZATION BEHAVIOUR
ORGANIZATION BEHAVIOURORGANIZATION BEHAVIOUR
ORGANIZATION BEHAVIOUR
 
Case study On KFC
Case study On KFCCase study On KFC
Case study On KFC
 
SYED ADEEL ALI _ KFC Presentation1.pptx
SYED ADEEL ALI _ KFC Presentation1.pptxSYED ADEEL ALI _ KFC Presentation1.pptx
SYED ADEEL ALI _ KFC Presentation1.pptx
 
Case Study of KFC: Establishment of a Successful Global Business Model.pptx
Case Study of KFC: Establishment of a Successful Global Business Model.pptxCase Study of KFC: Establishment of a Successful Global Business Model.pptx
Case Study of KFC: Establishment of a Successful Global Business Model.pptx
 
Marketing
MarketingMarketing
Marketing
 
kfc analysis of 4 ps
kfc analysis of 4 pskfc analysis of 4 ps
kfc analysis of 4 ps
 
Kfc Point
Kfc PointKfc Point
Kfc Point
 
Overview of KFC
Overview of KFCOverview of KFC
Overview of KFC
 
Kfcpp
KfcppKfcpp
Kfcpp
 
KFC.pptx
KFC.pptxKFC.pptx
KFC.pptx
 
A project on retail management
A project on retail managementA project on retail management
A project on retail management
 
KFC
KFCKFC
KFC
 
19080033 kentucky-fried-chicken-kfc-marketing-mix-four-ps-120919025829-phpapp...
19080033 kentucky-fried-chicken-kfc-marketing-mix-four-ps-120919025829-phpapp...19080033 kentucky-fried-chicken-kfc-marketing-mix-four-ps-120919025829-phpapp...
19080033 kentucky-fried-chicken-kfc-marketing-mix-four-ps-120919025829-phpapp...
 
Kfc
KfcKfc
Kfc
 
KFC Retail & Franchising
KFC Retail & FranchisingKFC Retail & Franchising
KFC Retail & Franchising
 
SYED ADEEL ALI (THESIS).docx
SYED ADEEL ALI (THESIS).docxSYED ADEEL ALI (THESIS).docx
SYED ADEEL ALI (THESIS).docx
 

Kfc final am

  • 2. COLONEL HARLAND SANDERS, born on September 9, 1890 is the founder of Kentucky Fried Chicken.  When he was of six , his father died. Due to this his mother was forced to go to work.  This meant he had to do much of family cooking and take care of his 3 year old sibling.  After a series of jobs, in mid 1930, colonel sanders bought a service station, motel and cafe at Corbin, a town in Kentucky.
  • 3. Colonel also sold his chicken on highway. When highway was removed , he went to U.S by car to cook for restaurant owners an employees.  By 1964, Colonel had 600 franchise outlets for his chicken across U.S and Canada. The same year he sold KFC for 2mn USD.  ON December 16, 1980 at age of 90 Colonel sanders passed away.  His legacy continues to live with KFC restaurants all over the world.
  • 4. KFC, under YUM! Brand is serving in 80 countries and territories with 13,000 restaurants.  Out of the brands owned by YUM! , KFC is the largest brand.
  • 5.  CHAMPS stand for the six universal areas of customer expectation common to all cultures and all restaurants concepts. These are:  Cleanliness  Hospitality  Accuracy  Maintenance of Facilities  Product Quality  Speed of Service
  • 6. CHAMPS is the philosophy to ensure that the customer has the consistent quality experience in every restaurant, everyday, on every occasions and you will be playing role in delivering CHAMPS to all customers.
  • 7. Foreign fast food companies were allowed in INDIA only during the early 1990‟s due to the economic liberalization policy of the government.  KFC was among the first fast food multinationals to enter India.  First KFC store in BANGALORE in June 1995.  Reason was upper-middle class population with a trend of families eating out.
  • 8. Apart from Bangalore, PepsiCo planned to open 60 KFC and PIZZA HUT outlets in the country in next seven years.  But it got embroiled in various controversies even before starting a full-fledged business in India.  Ministers from opposition party were also vocal about their displeasure in the Parliament.
  • 9. Initial success of KFC proved that Indians could make a success of most new ventures entering India. • KFC faced a setback due to its boring and insipid menu. • The major reason was innumerable permutations and combinations of street food. • Another major problem was ethical issues in KFC‟s business operations in India.
  • 10. Regulatory authorities found that KFC‟s chicken did not adhere to Prevention of Food Adulteration Act ,1954.  It contained three times more monosodium glutamate(a flavor enhancing ingredient).  Also PETA , an animal rights protection organization accused KFC of cruelty towards chicken.  PETA also released a video showing ill-treatment of birds in kFC poultry farms.
  • 11. KFC also suffered a setback due to its own strategies. • It did not lower its product prices in its initial years. • Also the market-segmentation strategy failed as 2 pieces of KFC chicken was about the same price of a full tandoori chicken offered by a local Indian restaurant. • Thus KFC‟s status was totally ruined and they were forced to move out of India for three years.
  • 12. KFC re-entered India in 2003.  Changing of Strategies.  Following Rules and Regulations.  Localization of the menu.  Changing Target Segment.
  • 14. Current Logo unveiled in 2007.  The logo is changing for only the fourth time in 50 years, and for the first time in nearly a decade.
  • 15. The smiling Colonel is featured against a red background that matches his red apron, with the KFC brand name in black thick lettering under his chin.  The new logo includes bolder colors and a more well-defined visage of the late Kentucky Fried Chicken founder, who will keep his classic black bow tie, glasses and goatee.
  • 17. KFC is rolling out its first global tagline, "so good”.  This global change is part of the efforts to make the overall KFC experience “So Good” for its customers.  The “So Good” tagline reflects- freshly prepared food recipe, as well as the entire experience of good food with family and friends.  Mohammad Alwi, director of finance, KFC Holdings Malaysia Bhd,” “So Good” will allow us to effectively communicate our message and brand to a wider audience”.
  • 18. Primary objective is to take advantage of the potential growth in other countries.  Key success factors are ever continuing cost saving through R&D.  These success techniques lowers the costs and increase the profit of the company.
  • 19. ADVERTISING TECHNIQUE  KFC advertised very rarely on Indian television till almost 12 years after their establishment.  The TV ads maintain the fun element that is associated with KFC. Their print ads are vibrant with shades of red detailing special offers.  The concept of showing a normal customer deeply involved in devouring his piece of chicken usually turns on the drool factory in everybody‟s mouth and makes them rush to the nearest KFC.
  • 21. KFC is geared up to tap the country's Youth crowd.  KFC has launched their new menu ''Streetwise'„ aiming at the college goers.  With “Streetwise”, KFC is offering a range of signature KFC products at affordable prices.  KFC has also launched several new television commercial as part of the promotional activities for the new offering.
  • 22. KFC‟s earlier menu consisted of Chicken Wings and Wraps which were too alien for Indian taste buds.  Hence, KFC localized its brand by introducing the Veggie Options to its menu that included rice meals, wraps and side dishes that was desirable to the Indian consumers .  Also, it stuck to eggless mayonnaise and sauces.
  • 23. Even its trademark chicken dishes were given a local flavor with the use of Indian spices and cooking techniques.  The recently launched Veg Zinger burger is at par with its chicken counterpart.  Also, KFC has changed its target audience. From Higher Income group to Middle Income Youth.  While they have localized the menu according to the Indian Taste they haven‟t forgotten their originality that is resides in Chicken.
  • 24. KFC has made segmentation on the following basis:  Demographical  Psychographic  Geographic
  • 25. DEMOGRAPHIC PSYCHOGRAPHIC  Age: is between 6-65.  BEHAVIOR However, they generally try to attract younger age • Taste conscious groups. • Quality conscious  Income Group: First it was Upper class but it now has • Combination of price and changed to middle class. quality  Gender, occupation, religion, race & nationality: Have no significance to KFC.
  • 26. GEOGRAPHIC  KFC has outlets internationally and sells its products according to geographic needs of the customer.  In India KFC focuses how geographically its customers demand different products.  In north India Chicken is the main selling product, while in the south the Veg. items sell more than the chicken.
  • 27. KFC holds the position of a youth based brand with its youthful, lively ambience of stores and the friendly service.  KFC positions itself as a youthful, quick service restaurant brand that serves unique, great tasting food and beverages.  The focus of our brand strategy is to highlight this across all our communication, menu offerings and the experience that is delivered .
  • 28. STRENGTHS WEAKNESS  Strong brand name and  Innovation cycle is too long- Identity. KFC misses first mover advantage.  Strong trademarks recipes  Lack of knowledge about their customers  Very strong Internationally  Lack of focus on R&D.  UK, Middle East, Thailand,  Misses top of the mind China, Japan, Korea, advantage. Mexico  No quick Service.
  • 29. OPPORTUNITIES THREATS  Increasing no. of  Changing customer restaurants demands.  Balanced menu  Change in Market Stability.  Health Trend away from  Home delivery service fried foods.
  • 30. Vs .
  • 31. It adapted to Indian ways quickly. First no-beef no- pork serving menu.  Affordability has been the cornerstone of McDonald‟s strategy.  McDonald‟s web-based delivery model is based on serving the customer quickly.  Target Audience is well-placed.
  • 32. KFC should introduce more on healthy serving items in its menu.  KFC should start web service and home delivery service.  It should advertise more so as to increase top of the mind awareness.  KFC should tie up with major events.  KFC should tools such as coupons and premiums to further enhance its sales.
  • 33. India is one of the fastest growing markets for KFC.  Yum! Plans to expand KFC outlets in three formats high street location, malls and food courts, drive- throughs.  It plans to increase its presence from 115 stores in 21 cities now to 500 stores in 75 cities by 2015.
  • 34. The vegetarian offerings have made the brand more relevant to a larger section of consumers and that has playing a huge role in KFC's growth.  Though currently India market accounts for a very small part in KFC's global business, it is slowly and steadily growing.
  • 35. Sincere Efforts by: ROSHNI BHUTA 03. PARINEETA PANJWANI 25. VIVEK ZATAKIA 37.