The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns – and how audiences consume media. Beyond the ability to make calls, personalized mobile computers are tackling commerce and communication in increasingly innovative ways. Between the time you leave your home and arrive at the office, you can use your mobile device to interact with everything from billboards to QR codes on advertising and packaging. This presentation examines how agencies can best integrate mobile with their other digital channels.

1. ➠ MEDIA ON THE MOVE
PUTTING THE BRAND IN THE PALM OF CONSUMERS
<< CHALLENGES
OPPORTUNITIES
.: RYAN K MANCHEE
DIRECTOR OF INNOVATION STRATEGY
@rmanchee © 2012 MediaMind. A division of DG | All rights reserved

2. go back
home ?
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3. 2012
THIS YEAR
there will be more
networked devices than
humans on the planet
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4. 84%
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5. Happy
Birthday!
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6. It’s Sunny
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7. It’s Rainy
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8. It’s Snowy
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9. It’s Ringing!
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10. © 2012 MediaMind. A division of DG | All rights reserved

11. © 2012 MediaMind. A division of DG | All rights reserved

12. © 2012 MediaMind. A division of DG | All rights reserved

13. © 2012 MediaMind. A division of DG | All rights reserved

14. © 2012 MediaMind. A division of DG | All rights reserved

15. 2x
as TV | as PC
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16. Ad Spend vs Consumer Time Spent by Media
Ad Spend per Media 43%
40%
Time Spent per Media
23% 22%
16%
1%
Mobile Web TV
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17. Mobile strategy?
Si
45% No
55%
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18. Next year
more people will
surf the web
from a mobile phone
than from a PC
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19. 20%
mobile optimized websites
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20. © 2012 MediaMind. A division of DG | All rights reserved

21. Last year, more data was
generated by individuals
than in the entire history
of mankind through 2010.
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22. 6Eb
GLOBAL MOBILE DATA
6Petabytes
Internet =
6 Exabytes = 6M Terabytes
1,000 x WHOLE INTERNET
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23. 2015 Global Mobile TV
$264m
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24. compare
42%
instantly
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25. © 2012 MediaMind. A division of DG | All rights reserved

26. visualization of search
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27. © 2012 MediaMind. A division of DG | All rights reserved

28. 2017
“human?
How may I help you,
”
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29. 33%
Social Interaction
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30. 55%
Social Interaction
@rmanchee
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31. Social Interaction
100%
@rmanchee
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32. 82%
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33. © 2012 MediaMind. A division of DG | All rights reserved

34. 71% of mobile revenue
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35. looking
beyond the
browser
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36. 60/40
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37. 50%
by 2015, kids under 15 will use
touchscreens
© 2008 Eyeblaster. All rights reserved
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38. Smart Appliances
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39. The Third Wave
Ubiquitous Computing
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40. ∞=1
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41. © 2012 MediaMind. A division of DG | All rights reserved

42. © 2012 MediaMind. A division of DG | All rights reserved

43. 1=1
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44. © 2012 MediaMind. A division of DG | All rights reserved

45. 1=∞
{ ubiquitous computing }
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46. [ targeted consumer ]
addressable advertising >>
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47. Smart Tags
RFID
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48. personally
identifiable © 2010 MediaMind Technologies Inc. | All rights reserved
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49. © 2012 MediaMind. A division of DG | All rights reserved

50. “id”
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51. “id”
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52. HD Ad Retarget
10% off
Retarget
Interact Purchase
5% off
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53. Science Fiction or Fact?
• Chips linked to Internet
Active up to 500m radius
• Wave-and-Pay + GPS
Personal Identification Device (PID)
targeted ads
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54. © 2012 MediaMind. A division of DG | All rights reserved

55. [data]
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56. 3?
screens
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57. 2nd
most looked at screen in home
is the mobile
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58. © 2012 MediaMind. A division of DG | All rights reserved

59. © 2011 MediaMind. A division of DG

60. Cross Channel Online Campaign
▶ In-App ▶ In-Stream
▶ Mobile Web ▶ In-Page
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61. Tiny Screen
Huge Results
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62. Evenings are most
effective
for mobile advertising
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63. apple
TRUMPS
android
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64. Mobile Rising Star
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65. more CTR
clicks
than your PC
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66. more CTR
clicks
than your PC
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67. Location, Location
Location!
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68. 80%
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69. Keep it personal.
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70. Tell$me$and$I'll$forget;
show$me$and$I$may$remember;
involve$me$and$I'll$understand.$
$$$$$$$$$Chinese$Proverb$
© 2012 MediaMind. A division of DG | All rights reserved

71. Where the
magic
Your happens
comfort
zone
© 2012 MediaMind. A division of DG | All rights reserved

72. ¡Gracias!
Ryan K Manchee
ryan.manchee@mediamind.com
@rmanchee | 972.800.0737
@mediamind
@dgitnetwork
© 2011 MediaMind + DG A All rights reserved
© 2012 MediaMind. | division of DG