The document discusses smartphones and provides details about various smartphone brands and their positioning in the market. It discusses Apple and Samsung's positioning strategies and value propositions. Apple positions the iPhone as a fashionable and easy to use device that combines web, email, music and computing. Samsung positions its Galaxy phones as offering lower prices compared to the iPhone. The document also provides Apple's marketing mix and suggestions on how it can improve its market performance, such as addressing price issues and competition.

1. SMARTPHONES Presented By - Shweta Pulee Mandar Ghanekar Anuradha Nikumbh

5. Positioning of Samsung v/s Apple

6. Market Players **Source – IDC Worldwide Quarterly Mobile Phone Tracker as on August 4, 2011 Rank Vendor Market Share 1 Apple 19.1 % 2 Samsung 16.2 % 3 Nokia 15.7 % 4 RIM 11.6 % 5 HTC 11.0 % Others 26.4 % Total 100 %

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