Quick Overview about our solutions for Universities and Education.

1. ©2013 LinkedIn Corporation. All Rights Reserved.
University Pages:
Overview for School Admins

2. ©2013 LinkedIn Corporation. All Rights Reserved. 2

3. ©2013 LinkedIn Corporation. All Rights Reserved.
What are University Pages?
Why do they Matter?
 Engage with prospective and current students, alumni, and
parents. Build brand and community where all your key
audiences are.
 Easily see and reach everyone connected to your school,
with targeted communication tools.
 Get deeper insights on what your alumni are up to, with
unique data and tools to see career paths and help students
picture what’s possible.
3

4. ©2013 LinkedIn Corporation. All Rights Reserved.
What you'll get from this presentation
1 A feel for University Pages: Screenshots of the key features
2 Member views: What LinkedIn members, including alumni and
current and prospective students, will see
3 Administrator views: What you’ll see and be able to do as an
editor of a University Page
4 Targeted Status Updates: The flow for this valuable tool to
post content to a subset of your followers
4
For more information, see the University Page FAQs on the LinkedIn Help Center

5. ©2013 LinkedIn Corporation. All Rights Reserved. 5
University Page: Sample homepage

6. ©2013 LinkedIn Corporation. All Rights Reserved. 6
Logo, cover photo, and gallery
Easily bring your school’s
brand to life with these key
elements.

7. ©2013 LinkedIn Corporation. All Rights Reserved. 7
Alumni Tool
Robust data and insights on
what alumni are up to built
right into your page.

8. ©2013 LinkedIn Corporation. All Rights Reserved. 8
General Information + IPEDS data Make your school stand out
with a unique description.

9. ©2013 LinkedIn Corporation. All Rights Reserved. 9
Conversation wall A place for rich two-way
conversation with all your
audiences.

10. ©2013 LinkedIn Corporation. All Rights Reserved. 10
Notable Alumni module Feature accomplished
graduates of your school.

11. ©2013 LinkedIn Corporation. All Rights Reserved. 11
Featured Group Highlight a LinkedIn Group,
such as for alumni, to which
you want to drive traffic.

12. ©2013 LinkedIn Corporation. All Rights Reserved. 12
Similar Schools
Visitors can see similar
schools based on LinkedIn’s
data on career outcomes.

13. ©2013 LinkedIn Corporation. All Rights Reserved. 13
See Also
Visitors can quickly navigate
to University Pages of schools
related to your own.

14. ©2013 LinkedIn Corporation. All Rights Reserved.
Administrator Edit Actions
14

15. ©2013 LinkedIn Corporation. All Rights Reserved. 15
Edit this page

16. ©2013 LinkedIn Corporation. All Rights Reserved. 16
Admin edit view

17. ©2013 LinkedIn Corporation. All Rights Reserved. 17
Viewing and adding additional admins
Add additional admins to
whom you are first- or
second-degree connected.

18. ©2013 LinkedIn Corporation. All Rights Reserved. 18
Logo, photo, and gallery
Add photos and to bring your
page—and campus—to life.

19. ©2013 LinkedIn Corporation. All Rights Reserved. 19
Basic Information section

20. ©2013 LinkedIn Corporation. All Rights Reserved. 20
Detailed Information section

21. ©2013 LinkedIn Corporation. All Rights Reserved. 21
Notable Alumni – change/view
Add to or edit the pre-
populated list of Notable
Alumni.

22. ©2013 LinkedIn Corporation. All Rights Reserved. 22
Featured Group

23. ©2013 LinkedIn Corporation. All Rights Reserved.
University Page: Admin Targeted
Status Updates
23

24. ©2013 LinkedIn Corporation. All Rights Reserved. 24
Admin Kiosk for posting targeted status updates

25. ©2013 LinkedIn Corporation. All Rights Reserved. 25
Targeting overview Target your content posts to a
subset of followers based on
things like their location,
industry, and more.

26. ©2013 LinkedIn Corporation. All Rights Reserved. 26
Location

27. ©2013 LinkedIn Corporation. All Rights Reserved. 27
Saving target list Access saved targets for later
use.

28. ©2013 LinkedIn Corporation. All Rights Reserved. 28
Sharing the post with the selected target just created

29. ©2013 LinkedIn Corporation. All Rights Reserved.
Want to learn more?
Higher Education Resource Center:
http://university.linkedin.com
FAQs for Schools on Help Center:
http://help.linkedin.com/app/answers/detail/a_id/38582/kw/university%20pages
29