Provoke: Case study - digital transformation for Liverpool John Moores University (LJMU)

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Hear from Mandy Phillips, Head of Corporate Business Change Initiatives as to how leading educational establishment LJMU have created major business change through a new Sitecore platform.

Technology

Liverpool John Moores University
Business benefits and Sitecore
Mandy Phillips – Head of Corporate Business Change Initiatives

Fast Facts
• Founded in 1823
• 25,000 students from over 100 countries
• 250+ internationally recognized degree courses
• Based in one of Europe’s most attractive, affordable and safe cities
• World leading research
• 8M digital visitors annually

2013….
• A legacy content management system
• Devolved content authors (300+)
• A small but perfectly formed web team that was moved often
• No investment
• A requirement to do something amazing with no additional resource
• Working in isolation

“We have always done it that way”
The 7 most expensive words in business

2016
• A state of the art Customer Experience Platform
• Working closely with a Sitecore Partner
• Skilled professionals in house
• A small and robust content team (3!)
• Frameworks and governance
• Agile and driven by insight

Recap
• A managed Information Architecture and workflows
• Teams that are working in sprints, using agile and
driven by insight (cost reduction in projects)
• An appetite for the potential that Sitecore can help us
deliver to our users

Get in touch…
@ljmudigital
@m8nd1
a.phillips@ljmu.ac.uk

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Provoke: Case study - digital transformation for Liverpool John Moores University (LJMU)

1. Liverpool John Moores University Business benefits and Sitecore Mandy Phillips – Head of Corporate Business Change Initiatives

2. Fast Facts • Founded in 1823 • 25,000 students from over 100 countries • 250+ internationally recognized degree courses • Based in one of Europe’s most attractive, affordable and safe cities • World leading research • 8M digital visitors annually

4. 2013…. • A legacy content management system • Devolved content authors (300+) • A small but perfectly formed web team that was moved often • No investment • A requirement to do something amazing with no additional resource • Working in isolation

5. “We have always done it that way” The 7 most expensive words in business

8. now

9. now

10. now

11. now

12. 2016 • A state of the art Customer Experience Platform • Working closely with a Sitecore Partner • Skilled professionals in house • A small and robust content team (3!) • Frameworks and governance • Agile and driven by insight

13. Recap • Reduction in authors from 300+ to 3 saving 800k • Tightly managed content, adhering to brand guidelines, content strategy and legislation • Reduction in content pages, from 12,000 to just over 1000 at go live

14. Recap • A managed Information Architecture and workflows • Teams that are working in sprints, using agile and driven by insight (cost reduction in projects) • An appetite for the potential that Sitecore can help us deliver to our users

15. Get in touch… @ljmudigital @m8nd1 a.phillips@ljmu.ac.uk

Editor's Notes

Changing the culture
Reduction in support calls by 80% in the first month post go live. Many support calls were educating, re-educating and attempting to ‘skill-up’ many roles for writing for the web.
Rather than fixing stuff – focus on improvement and optimisiation.
Setting goals for the website linked to organisational goals – what did we really want it to achieve.
And then measuring and monitoring those goals, with recommendations for action to senior colleagues
Focus on user – stories, workshops, making sure the end product was what was really needed.

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Editor's Notes