This document discusses different methods for targeted digital marketing, including geo-targeted email marketing and online advertising. Some key points: - Geo-targeted email marketing allows targeting users by zip code, radius, city, or other location-based criteria, and costs approximately $0.06 per email. - An online advertising service allows targeting ads to users based on their self-reported demographic profiles and interests, and only charging advertisers if users view or click on ads. - Advertisers can control the targeting criteria and maximum impressions per user, and set their own "bid" price for reaching users. The service charges $0.15 plus 20% of the bid price for verified impressions and clicks.

1. n e w m e d i a a u g u s t 2 7 , 2 0 0 9 - by Mandy de León

2. geo-targeted email marketing

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14. new approach to online advertising