This document provides guidance on using different social media platforms for professional purposes. It notes that Twitter is fast-paced and focused on topics and interests, while Facebook allows for slower conversation with private connections. It also includes tips for using each platform strategically, such as engaging audiences on Facebook with questions and calls to action, and optimizing content on Google+ and other sites for search engine visibility.

5. ü Users here to follow topics and interests first
ü Fact paced, frenetic updates expected
ü Great for quick hits and updates
ü Largely public, less expectation of privacy
ü Users here to follow pre-existing connections
ü Slower-paced, fewer posts
ü Great for longer posts and conversation
ü Large expectation of privacy

7. ü Your competitors
ü People in your field of interest/beat
ü Popular people in your local/topical
Twittersphere
ü Those who reply to you
ü Those who re-tweet, share your links

8. • By subject/location:
Twellow.com, Wefollow.com
• Muckrack.com (for finding
journalists)
• Look at others’ follows/followers

30. • One place to manage
everything
• Control your privacy
• Timeline design with
large image
• Could mix personal/
professional
• Completely separate
presence from profile
• Completely public
• Timeline design with
large image
• Detailed analytics to
see who visits
Profiles Pages

31. • Turn on Subscriptions: Anyone can read
your public posts
• Set up a vanity url at facebook.com/
username
• Add your job history and a snappy bio to
About section (and make it public)

32. facebook.com/bookmarks/lists

33. facebook.com/bookmarks/interests

38. Status updates that…
• Posed Questions +64%
• Call to read or take a closer look +37%
• Personal reflections +25%
• Clever, catchy tone +18%
% feedback over averagee

39. 65% increase in likes and 50% increase in comments

41. • Don’t leave the link in the status update
• Format headline/text to make sense
• Mix up the status, not always questions
or links
• Moderate your comments

42. Set up Google Authorship for G+ benefits

43. • Fill out a profile completely, even if you
don’t plan to use it very much
• Upload content with SEO in mind –
descriptive titles, names, locations and
keywords

44. • Fill
out
a
profile
completely,
even
if
you
don’t
plan
to
use
it
very
much
• Upload
content
with
SEO
in
mind
–
descrip>ve
>tles,
names,
loca>ons
and
keywords

52. Set your name as an alert at
• Google.com/alerts
• Socialmention.com
Eliminate results from your company site:
"first last" -yoursiteurl.com

54. The
Usual
Suspects
• Fans/followers
• Retweets/shares
• Replies/comments
• UGC
submissions
• Reach
• Klout
Score
Real
Indicators
• Intended
audience
acquired
• Reader
-­‐>
Customer
• Conversa>ons
generated
• Reader
-­‐>
Par>cipant
• New
sources
acquired
• Gains
made

56. Klout.com

57. Bit.ly

59. Mandy
Jenkins
mandyjenkins@gmail.com
@mjenkins
More
resources
and
such
at:
zombiejournalism.com
mandyjenkins.com
slideshare.net/mandyjenkins