Social media can help entrepreneurial journalists address three key challenges: generating content, distributing content, and monetizing content. Some ways social media can help with content include curating content from sites like YouTube, Flickr, Twitter photos and crowdsourcing content using tools like Google Docs, Google Maps, and Storify. Social media also helps with the distribution of content through free and fast sharing on sites like Facebook and engagement with audiences on Twitter. Entrepreneurial journalists can also use social media for monetization by creating their own social products or services.
25. Questions to Ask
● How conversational should the tone be?
● What sort of tone is right for my content and
audience?
● Am I a friend, a voice of authority or
somewhere in-between?
26. Audience
● Who is my audience?
● What do they want?
● When is my audience online?
27.
28. Overall Strategy
● How much two-way communication?
● Who am I competing with? What can I
do better on social media?
● Do I re-tweet? Who? Why?
● How will I have time?
29. Twitter
● 13% of all American web users
● Those aged 18-29 more likely users than
older Americans
● African-Americans and Latinos are more
than twice as likely to use Twitter as are
white internet users
● Majority are college-educated
Source: Pew, 2011
31. Who you should follow
● Your competitors (bloggers too)
● People in your field of interest
● Popular people in your related/local
Twittersphere
● Those who reply to you
● Those who re-tweet, share your links
32. Finding who to follow
● By subject/location: Twellow.com,
Wefollow.com
● Muckrack.com (for finding journalists)
● Look at others’ follows/followers
● Spy on Twitter lists
● Listorious.com
34. 8 Simple Rules of Social Interaction
1. Respond to replies, comments and questions
(especially questions) everywhere
2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful
35. 8 Simple Rules of Social Interaction
5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent
8. Don't just push your content out
36. Tweeting Like You Mean It
● Curation > Broadcasting
● Use your news nose
● Timing is everything
● Think like a copyeditor
● Think before you re-tweet
41. Facebook
● 94.7 million Americans, about 50%
penetration in most states
● Growing fastest among older Americans
● Majority women, but may differ for brands
Source: Facebook
43. Get Them Talking
● Sports
● Politics
● Heartwarming stories & photos
● Behind the scenes info
● Hot topics
44. Wording Matters
● Posed Questions +64%
● Call to read or take a closer look +37%
● Personal reflections +25%
● Clever, catchy tone +18%
% more feedback over average
Source: Facebook
46. Timing Matters
● Post late in the week and on weekends
● Post throughout the day
Source: Facebook
47. Page Management
● Set your word filters, moderate
comments
● Take advantage of media, people
respond to videos and photos
● Don't go automatic
48. Tips from the PR experts...
Interact with fans in comments
Address negative comments quickly
Share stories, inspire others to do the same
Don't be "selling" all the time, just be real