4. iPads !
drive
engagement
What’s happening?
iPad magazines are engagement leaders
compared to print and web
digital
Where and when
doreaders engage
with tablets?
At home, mainly for personal activities
Strongly or somewhat likely (%)
I use my tablet...
U.S.
personal email
93%
worldwide
median
87%
55
63
59
reading e-books and e-magazines
worldwide
median
66
watching videos
Strongly or somewhat likely (%)
90
social networking
At home, mainly in the evening
and at night
surfing the internet for personal use 90
62
58
54
I use my tablet...
U.S.
listening to music
54
at home in the evening
95%
93%
playing games
51
51
at night in bed
80
77
work email
43
41
79
88
surfing the internet for work use
32
38
during lunchtime
62
48
creating/editing personal files
30
33
during breakfast
60
49
personal video conferencing
29
30
while I am at work
51
51
creating/editing work files
26
24
15
16
7
11
at home during the day
leesbaarheid/vormgeving aanpassen
during dinnertime
34
35
using other software for work
on the way to work
27
38
video conferencing for work
Source: BCG e-reader survey, November 2011
Source: BCG e-reader survey, November 2011
75
magazine.org/factbook
5. iPads !
drive
engagement
70%
2:00
73%
wants the ability to purchase
products and services directly
from electronic magazines.
hours is the median time spent
reading digital magazines in a
typical week.
read/tap on advertisements
appearing in electronic magazines.
13. opens up !
brand legacy
feeds the !
need to be !
omni-present
close "
customer "
contact
first mover
advantage
internal!
relevance
sales and
promotion
opportunities
up-to-date
customer
information
cost "
controlable
14. What is Sensation?
What is
Sensation?
HITE
NESS
TABLE
NT
W EDITION
NTO
N WHITE
NCE
W
Sensation Partnership Presentation
15. Sensation
Key
elements
• the world’s leading
dance event
• annual new show
• touring around the globe
• transforming arenas
into nightclubs
• unification of people
• the world’s best DJ’s
• centre staged show
performance
• visitors are a part
of the show
• exclusive for everyone
• all editions sell out
16. Sensation
App
Concept
N, PROMISE & MISSION
DOMAIN, PROMISE & MISSION
ofile
ocus
romise & mission
sics
1.MAGAZINE DOMAIN:
INSIDE
2.MAGAZINE PROMISE:
SENSATION MAGAZINE IS YOUR CONTACT WITHE THE WORLD
BEHIND THE WORLD’S BIGGEST AND MOST SPECTACULAR
ELECTRONIC DANCE
3.MAGAZINE MISSION:
SENSATION MAGAZINE ADDS DEPTH TO THE LEGACY AND
BROADER EXPERIENCE OF SENSATION. IT OPENS THE DOOR.
17. Sensation
App
Concept
N, PROMISE & MISSION
DOMAIN, PROMISE & MISSION
ofile
ocus
romise & mission
sics
1.MAGAZINE DOMAIN:
INSIDE
2.MAGAZINE PROMISE:
SENSATION MAGAZINE IS YOUR CONTACT WITHE THE WORLD
BEHIND THE WORLD’S BIGGEST AND MOST SPECTACULAR
ELECTRONIC DANCE
3.MAGAZINE MISSION:
SENSATION MAGAZINE ADDS DEPTH TO THE LEGACY AND
BROADER EXPERIENCE OF SENSATION. IT OPENS THE DOOR.
18. Sensation
App
Concept
N, PROMISE & MISSION
DOMAIN, PROMISE & MISSION
ofile
ocus
romise & mission
sics
1.MAGAZINE DOMAIN:
INSIDE
2.MAGAZINE PROMISE:
SENSATION MAGAZINE IS YOUR CONTACT WITHE THE WORLD
BEHIND THE WORLD’S BIGGEST AND MOST SPECTACULAR
ELECTRONIC DANCE
3.MAGAZINE MISSION:
SENSATION MAGAZINE ADDS DEPTH TO THE LEGACY AND
BROADER EXPERIENCE OF SENSATION. IT OPENS THE DOOR.
19. PURPOSE
Purpose
Sensation
App
Concept
• INCREASING THE BOND WITH THE BRAND
• ADDED COMMUNICATION CHANNEL
• INTENSIFYING CONTACT WITH SENSATION BRAND FOR
EXISTING FANS
• CREATING NEW CONTENT
• INCREASE SHARING OF EXISTING CONTENT
• INCREASE AUTHORITY
• INCREASE VALUE FOR SENSATION AND PARTNERS
