2. Technology Spin-off Canon
6 millionbooks per month

3. Digitized articlesindexed,
XML tagged, streamed
to the Content
Repository ready for
distribution.
Capture of XML feed
DTP system with
coordinates, PDF, scans
Auto-zone articles
with a single mouse
click...
Unique State-of-the-Art Patented Technology

5. Reference customers:
Wall Street Journal
The Times
FinancieeleDagblad
Reed Business
NDC Mediagroep
Concentra (Mediahuis)
MGL
Brill
Royal Dutch Library
NIOD
VRT
LexisNexis
iSentia
Customers:
Publishers of
newspapers,
magazines and
books.
Cultural Heritage
Organisations
Content Professionals
Deployment:
e-Papers HTML5
based PC, Native
Apps, tablet and
Smartphone.
Digital Archive
Electronic Dossiers
Thematic Websites
Up-selling
Advertisements
Digitization Services
(printed media,
photographs etc).
B2B Newsfeeds

6. Strong increase Digital Newspaper
engagement in the US, source NAA

7. Strong increase Digital Newspaper
engagement in the US, source NAA
 April 2014 13% growth (161 million unique US adult users versus 135
million in 2013, 145 million January 2014).
 Young adults aged 18–24 who only use mobile devices to access
newspaper digital content showed the largest increase, rising by
146%.
 The data shows that the increased use of mobile devices across all
age groups is significantly expanding newspapers’ digital audience.
 By age, the net reach of newspaper digital content was highest
among 25–34 year olds, at 84%. Both the 34-44 and 45-54 age
groups show a net reach of 79%, while the reach of those 55 or older
was 77%. The net reach was 71% percent among the youngest age
group, 18–24 year-olds.

8. But hardcopy circulation is going down
 The Dutch newspaper industry is estimated to decrease from
€1.37 billion to €1.22 billion by 2017 (PwC)
 Hardcopy circulation dropped in 2013 by155.000 (HOI)
 National and Regional titles lose 5%; new “negative” record (HOI)
National titles
 De Telegraaf: 522.000  477.000 (loss of 8% over 2013)
 nrc.next:  70.000  56.000 (loss of 20% over 2013)
 Het Nederlands Dagblad & NRC Handelsblad  - 6%
 Volkskran & Trouw remain stable
 FD only winner with 3% gains

9. UK, even worse…..

10. Future of Publishing exists today
 B2B Requirements:
 Consolidation
 Speed
 Convenience
 Consolidation; All content provided one by supplier
 Speed; Early delivery of news (ASAP), 24*7, follow the sun
 Convenience; Relevant, important influential media, less is better
Upside: used to pay for content

11. Future of Publishing exists today
 B2C Requirements
 Similar to B2B, however, not used to pay for content
Challenges:
1. How to deliver dynamic content (24*7);
2. How to provide consolidated content;
3. How to make content relevant for individual users
Bundling of Content is a must here, but which
business model does one apply?

12. Dynamic Content Delivery
MGL (Circulation 155.000)
 26.000 Online Active Subscribers
 14 million page Views (May, 2014)
 43% mobile (tablet and Smartphone users)
 2 Mastheads, 11 editions

13. Successful e-Paper in small time-window

14. Bundling of Content
 Consolidated Content
 Classic:
- in-house produced;
- Press Agencies (ANP etc.);
- letters from reader;
- advertisements.
 Potential Add-ons:
- drive volume by providing excess to archive;
- content produced by external parties;
- content produced by freelancers/professional bloggers;
- native advertisements (stories provided by companies);
- user generated content;
- social media (trending topics).

15. Der Spiegel (Circulation 878.776)
 30.776 Online Active Subscribers
 903 million page Views (March, 2014)
 259 million page Views in the Archive,
March 2014
 Open Archive 1947 up to date minus
two latest issues
Bundled Content, Open Archive
(Business Case Der Spiegel)

17. Long-tail effect
Der Spiegel: Free full-text archive of all articles from 1947  Two most
recent issues excluded
Two different kinds of articles:
1. New, current and popular
Numerous views in small time window
2. Dated, less popular (archived)
 Very few views in small time window
 Power of large numbers
Increase of 25 – 40% page views when archives become accessible

18. Bundled Content (Bild)

19. Bundled Content – Clustering Micro Payments
(Business Case Third Party Aggregators)
Alexander Klöpping, NRC, March 29 : “Stelletje domme *ˆ*ˆ&%%ˆˆ&%
Als jullie het niet zelf doen, dan doe ik het zelf wel”.

20. Bundled Content
(Business Case Chicago Tribune Plus Subscription 38.000 new
subscribers in one month)

21. Bundled Content
(Reformatorisch Dagblad)

22. Hyperlocal – Het Belang van Limburg

23. Thematic (B2B)

24. Thematic (Events, Johnston Press)

25. X-CAGO’s Content Repository

26. Partnership X-CAGO
 Publisher in Control (Content Ownership)
 X-CAGO = facilitator with proven track-record
 On-time delivery
 Support high number of concurrent users
 Support of mission critical Digital Archives
 24*7*365 operation
 Scalable infrastructure and resources
 B2B support
 Development Partnership (S&M + technical)
 Exploit the Archive: replacement of Editorial Archive
Contact Information
+31 (0)475 354060
www.x-cago.com

27. Contact Information
Koos Hussem Erik Hommersom
khussem@x-cago.com ehommersom@x-cago.com
+31 (0)475 354060 +31 (0)475-354060
www.x-cago.comwww.x-cago.com