The opportunities, statistics, and reasons why the social, local, mobile intersection should be so much more than an afterthought in your marketing planning.

1. SoLoMo
The next big thing that’s the same as it ever was.
Tweeting? @AMA_Tulsa #SoLoMo @Mandy_Vavrinak

2. Another New Acronym?
 Social - Local - Mobile
 SEO
 SEM
 SMS
 LBE
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3. Same As It Ever Was...
 Social?
- network
 Local?
- relevant
 Mobile?
- timing
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4. Same As It Ever Was
 Channels and audiences
 Listen, Test, Track, Respond
- Everything you as a brand do… matters
 New realities, new approaches
- Optimize for usage and environment
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5. Why Mobile?
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6. Mobile Lifestyle
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8. The Next Big Thing is Small
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9. Why Local?
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10. Social Drives Local
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11. Mobile Social Apps
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12. Social/Local Is Baked In
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13. What About “Non-Social”
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14. Mobile Share - Search
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15. What Matters Most
Google Bookmarks
StumbleUpon
Twitter
Facebook
Google +
LinkedIn
 Email search the
Siri,
Radio, TV, Print
web for...
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16. Social Is Not A “Thing You Do”
 Be findable for the right things
 Be usable/visible on the right platforms
 Be available via networks and channels
 Think different...
- Interactions in person need to feel organic, too
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17. Social Local Mobile - In Action
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18. Questions?
Twitter @Mandy_Vavrinak