Good communication is a key to successful marketing, and it is particularly important for positive personal selling results. The buyer-seller dyad is flexible and efficient, closes sales, and provides feedback.
Mahindra Educational Institutions (MEI): School education, Employability & Technical Education
The present Tax benefits that the company is enjoying as a result of its ‘Software technology parks’ (STPs) will lapse by 31st march 2010. This will result in further reduction in income for Tech Mahindra. However this factor would be common for other I.T. companies as well.
For over 10 years, Tech Mahindra had been using Oracle’s PeopleSoft applications to manage 80% of the company’s business processes, such as financials, purchasing, and human resources (HR).
After a merger with Mahindra Satyam, Tech Mahindra faced the challenge of integrating up to 150 custom applications, 90% of them running on SQL servers. Low-levels of data visibility between the two companies caused delays in customer response times and diminished competitiveness.
Tech Mahindra had a positive experience using PeopleSoft applications for over a decade and decided to upgrade to PeopleSoft 9 to take advantage of new functionality. The company also considered a range of hardware vendors, including Microsoft, IBM, HP, and Dell. It chose Oracle Exadata and the SPARC T5-4 server with Oracle Solaris 11 because Oracle offered a more cost-effective, high-performance, and scalable platform that would enable seamless integration with PeopleSoft applications.
Purchase orientation: supply management
Modified rebuy- Peoplesoft application to manage 80% of business processes such financials, purchasing, and HR (Over 10 yrs) Update to version 9.2 post satyam acquisition
Vendors: IBM, Microsoft, HP ,Dell then oracle gave more cost effective high performance
After a merger with Mahindra Satyam, Tech Mahindra faced the challenge of integrating up to 150 custom applications, 90% of them running on SQL servers. Low-levels of data visibility between the two companies caused delays in customer response times and diminished competitiveness.
Tech Mahindra had a positive experience using PeopleSoft applications for over a decade and decided to upgrade to PeopleSoft 9 to take advantage of new functionality. The company also considered a range of hardware vendors, including Microsoft, IBM, HP, and Dell. It chose Oracle Exadata and the SPARC T5-4 server with Oracle Solaris 11 because Oracle offered a more cost-effective, high-performance, and scalable platform that would enable seamless integration with PeopleSoft applications.
Sparc t2, t3, t5-4 servers from oracle
Ved Prakash Nirbhaya - CIO
Company Specific Factors
Organization Orientation – Supply Chain Management
Organization Size – Large ($ 3.9 billion dollar)
Degree of Centralization – Highly Centralized
Product Specific Factors
Time-Pressure – After the merger of Satyam and Tech Mahindra, time constraints over the PeopleSoft 9.2
Perceived Risk – That Oracle might not live up to the expectation of delivering PeopleSoft 9.2
Type of Purchase – Modified Rebuy