This survey summarizes customer satisfaction of Scooty Pep Plus bikes in Tirupati. Key findings include: 1. Most customers (43%) heard about the bike from friends and relatives. Quality (22%) and brand image (41%) most influenced purchase decisions. 2. Satisfaction was highest for style (52% highly satisfied) and availability (60% highly satisfied). However, most (56%) were dissatisfied with pickup. 3. After-sales service was rated effective (56%) or good (22%) by most customers. Delivery within 15 days (44%) or 1 week (30%) met most customers' expectations.

1. A study on customer satisfaction
survey towards scooty pep plus
bikes in Tirupati…
PRESENTED BY,
M.HIMABINDU.

2. Awareness about the bike:-
s.no. particulars No. of percent
respondents age
1 Paper ad 10 19
paper ad
2 TV ad 2
tv ad
3 Bill boards 7 12
bill boards
4 Friends and 23 43
friends and
relatives
relatives
5 total 54 100

3. Factors that influence to purchase this
bike:-
Sno. particulars No. of percen
responden tage
ts
1 Quality 12 22 quality
2 Brand image 22 41 brandimag
e
price
3 Price 15 28
fuel
4 Fuel 5 9 efficiency
efficiency
5 total 54 100

4. Satisfaction level regarding mileage:-
s.no particulars No. of percent
responden age
ts
1 Satisfied 24 56 satisfied
2 Highly 4 15 highly
satisfied satisfied
3 Neutral 2 4 neutral
4 Dis- 16 22 highly dis
satisfied satisfied
5 Highly 8 15
disatisfied
6 total 54 100

5. Satisfaction level on style of the bike:-
s. no particulars No. of percent percentage
respond age
ents
1 Satisfied 20 37 satisfied
2 Highly 28 52 highly
satisfied satisfied
3 Neutral 4 7 neutral
4 Dissatisfied 2 4 dissatisfied
5 Highly 0 0 highly
dissatisfied dissatisfied
6 Total 54 100

6. Satisfaction level on pickup of this
bike:-
s.no particulars No. of percent percentage
respond age
ents
1 Satisfied 15 20 satisfied
2 Highly 6 11 highly
satisfied satisfied
3 Neutral 2 4 neutral
4 Dissatisfied 30 56 dissatisfied
5 Highly 1 2 highly
disatisfied dissatisfied
6 Total 54 100

7. Satisfaction level regarding
availability of the bike:-
s.No particulars No. of percent percentage
respond age
ents
1 Satisfied 19 35 satisfied
2 Highly 32 60 highly
satisfied satisfied
3 Neutral 2 4 neutral
4 Dissatisfied 1 2 dissatisfied
5 Highly 0 0 highly
dissatisfied dissatisfied
6 Total 54 100

8. Satisfaction level towards carrying
capacity of the bike:-
s.no particulars No. of Percent Sales
respond age
ents
1 Satisfied 35 65 satisfied
2 Highly 15 28 highly
satisfied satisfied
3 Neutral 1 2 neutral
4 Dissatisfied 3 5 dissatisfied
5 Highly 0 0 highly
disatisfid dissatisfied
6 Total 54 100

9. Customer opinion on services after
sales :-
s.no particulars No. of percent percentage
respond age
ents
1 Very 3 6 very
effective effective
2 Effective 30 56 effective
3 Good 12 22 good
4 Ok 8 14 ok
5 Poor 1 2 poor
6 Total 54 100

10. Time taken for delivery of bike after
booking:-
s.no particulars No. of percent percentage
respond age
ents
1 1 week 16 30
2 15 days 24 44
1 week
15 days
3 1 month 10 19
1 month
>1 month
4 > 1 month 4 7
5 Total 54 100

11. Satisfaction level on availability of the
bike:-
s. no particulars No. of percent percentage
respond age
ents
1 Satisfied 17 31 satisfied
2 Highly 34 63 highly
satisfied satisfied
neutral
3 Neutral 2 4
dissatisfied
4 Dissatisfied 1 2
highly
5 Highly 0 0 dissatisfied
dissatisfied
6 Total 54 100