2. Cartridge World Originally called Australian Cartridge Co., started by Bryan Stokes in 1991 In 1999 company’s name was changed to Cartridge World Company founded in Australia Head Quarters in Emeryville, California. Currently Cartridge World has 1575 stores worldwide, located in 45 countries and has appointed 37 Master Franchisees. Cartridge Worldis an international company specializing in the remanufacturing of ink and toner cartridges. 2
3. Cartridge World Cont.. As of March 1st, 2008, Cartridge World has over 1,500 franchise locations . The aftermarket currently has close to an 18 percent share of the worldwide ink cartridge market in terms of revenue. Cartridge World was recently named the No.1 Toner Replacement Service franchise and was included as one of the Fastest Growing Franchises in 2004 & 2006 according to Entrepreneur Magazine. Cartridge World 3
4. William (bill) Hewlett and David (Dave) Packard HP incorporated on august 8, 1947, and went public on November 6, 1957. Headquartered in Palo alto, California, united states Specializes in building personal computers, notebook computers, servers, printers, calculators, software and home media devices Largest worldwide seller of personal computers, surpassing rival DELL in January 2008 Sales hit a record $ 104.3 billion in 2007 up by 14% 5th largest software company in the world 4 Cartridge World
5. Case Overview Cartridge World Hewlett Packard Annual sales growing by 10% $ 44 per ounce Cost Effective Environment Friendly Acknowledged by Entrepreneur magazine Most affected competitor 50% profits from Cartridges $ 61 per ounce “Perfect Quality” 1 Billion on R& D Sued Cartridge World for use of patented ink 5 Cartridge World
