Cobone.com presentation at IOETI. Cairo, Egypt

3. Who we are
The Egyptian Commitment
Company Profile
• Fully registered local business
• Launched in September 2010
• Over 30 staff
• Over 100 employees
• Local authority on business direction
• Offering live deals in 5 countries & 10 cities
• Local budgets
• Largest group buying company in MENA
• Global business commitment to the
• Sold over 350,000 vouchers globally
Egyptian country, people and
• Saved consumers over 150 million EGP
economy
• Monthly site traffic over 2 million visitors
• Vision to become the on-line portal
• Arabic & English mobile application available
of choice for all e-commerce needs

4. Targeting Cities Across the MENA Region

5. What we do

6. What we do

7. What we do

8. A New Way of Marketing
• Google AdWords
• Facebook ads
• Affiliates & Display Ads
• Refer a friend
• Social media strategy
• Complements your existing strategy
• No Set-up Fee
• Performance based

9. Cairo Statistics
COBONE’S SOLD MENA
500,250
MONEY SAVED
159,990,197 EGP

10. Demographics (updated July „11)
Active Registered Users:
Cairo 390,000
Total 1,300,000
Language Breakdown Gender Breakdown

11. Payment Options
Onecard empowers users to
shop securely online
Simple steps through your bank or
the nearest retailer to you that is a
member of the Fawry Network

12. The Voucher

13. Key Points

15. The Deal Page

16. Telecom Operator Partnership

17. Added-Value: Hotel Package Example
+ +
Room Price / Night : USD 100 ( Retail / Bar rates). + Package Components (Spa, Meals) : USD 100
= USD 200 Package Price Offered on Cobone.com at USD 99
Cobone Destinations - Market Share In number of Vouchers Cobone Destinations - Market Share in Revenue - NOV 2011

18. Voucher Reduction Example
Service Price: 650 USD pp sharing
Reduction: 200 USD pp sharing
Voucher price: 9 USD pp
http://goo.gl/Xyvpw
Service Price: 300 USD
Reduction: 50 USD
Voucher price: 5 USD
http://goo.gl/URsGD

19. Hilton RAK Hotel
• 600,000 unique users saw the deal
• Extensive post campaign report
Cobone‟s Sold: 332
Revenue AED 298,468

20. Yas Island Rotana and Ferrari World
• Best Things come in 2 :
Breakfast, Tickets for Ferrari world,
30 min massage treatment and 2
Beverages at Aquarius Pool bar all
for 2 people
• 52% Discount
Cobone‟s Sold: 149
Revenue AED 148,940

21. Desert Palm Resort
Cobone‟s Sold: 111
Revenue over AED 218,000

22. Golden Tulip Khatt Springs + Iceland park
• Iceland waterpark tickets for up to 2
adults and 2 children
• One night stay in double room at
Golden Tulip Khatt Spring resort
• Breakfast included
• Valid all days of the week
• Children below 12 years go for free
when accompanied by their parents
• An Incredible 720 COBONE‟s SOLD
Cobone‟s Sold: 720
Revenue AED 242,458

23. Jebel Hafeet Mercure Hotel
• Cool Climate for Summer, greenery of The
Garden city Al Ain from atop of Jebel Hafeet
• The Hili Fun City Park is 25 km from the
hotel
• Visit the Al Ain Oasis and Al Ain Wildlife Park
with a great variety of animals – a great day
out for the whole family
• The spacious rooms at Mercure Grand Jebel
Hafeet Al Ain
• Variety of three restaurants offering
French, Moroccan, Italian cuisine and
Oriental finger food can be tasted at the
Orient Café
Cobone‟s Sold: 390 • Total 390 Cobone‟s SOLD
Revenue AED 115,542

24. Fragrant Nature Resort Kerala
• One hour day cruise through Paravur
Lake and Ithikara River
• Use of all resort facilities like swimming
pool, Jacuzzi, health club, recreation
facilities and fishing spot
• Visit to elephant shelter
• Visit to Varkala beach
• One rejuvenating full body massage of
45 minutes per person during the stay
of 3 nights at PRANA wellness spa
• Breakfast, lunch and dinner included
• Sunset cruise and bird watching in
Cobone‟s Sold: 78 country boat
• Up to 1 Child below 5 can stay free of
Revenue AED 142,000 charge sharing existing bedding

25. What our merchants are saying
“Cobone was a tremendous success on
so many levels. It truly exceeded our
expectations. We are especially happy to
report that 95% of the buyers are new!
This is indeed fantastic news. It is a brand
new audience for us.”
~ Dhow Cruise (Ultimate Charter)

26. Our Key Partners

27. Thank you!
Twitter: @CoboneCairo & @CoboneDest
Facebook: Cobone Cairo & Cobone Destinations
Email: waleed.nabil@cobone.com