Briefly introducing some marketing channels and techniques that can be used to market to developers, where traditional marketing techniques might not work as well as expected.
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PAID ONLINE MARKETING
Traditional display banners
Remarketing banners in the
Google Adwords
Google Network
LinkedIn
Remarketing banners on
Banner placements in specific
Facebook via Perfect Audience
message boards
Remarketing banners (Adroll
Ads in Newsletters
Network)
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CONTENT MARKETING
Providing value through content is a long game
Show your expertise, not your product
Frequency * High Quality content is key
It‘s about helping and relationships, interact with your audience
Testing Tuesday series: Educational video tutorials
Educational blog posts on our Codeship Blog
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REMARKETING BANNERS
Don‘t forget your utm tags!
Set up audiences smartly
Target specific demographics
experiment with frequency cap – remind, don‘t spam!
go for conversion optimization
First conversion: sign-up
Second conversion: paying customer
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AUTO-EMAIL-CYCLES
Be careful not to be too spammy
coordinate with your other automated messages
check frequently which auto-messages can be killed
structured spreadsheets help to organize messages
Be a helping hand, not a needy sales person
Give time