from http://www.meetup.com/webmapsocial/calendar/15036976/

1. The Dark Side of Data

2. About Urban Mapping Founded in 2006 San Francisco-based (new office!) Profitable On-demand 24/7 hosted geo-services via API On demand geoservices platform (spatial query, visualizations, base map) Data sourcing/standardization/curation: Neighborhood boundaries Transportation infrastructure (public transit, air travel) Enhanced parking Airport noise contours Crime Religious affiliation Demographics Fiber-lit buildings etc… Proprietary and Confidential

3. Powers of Ten Proprietary and Confidential Q: When is a point not a point? A: When you are far enough away

4. Centroid Overload Proprietary and Confidential

5. Data: Spatial v Attribute Proprietary and Confidential Staffed Hours Station Name Stairs System Name Escalator Lines Served Hours of Operation Accessibility Rel Elevation Directionality Elevator “Location Doesn’t Matter”

6. I ♡ Metadata Proprietary and Confidential One Person’s Metadata is Another Person’s Data

7. There Goes The Metadata! Proprietary and Confidential

8. Why Can’t We Be Together? Proprietary and Confidential Metadata Data

9. A Rose Is A Rose? Proprietary and Confidential Exhibit 1 Exhibit 2 “Boys age 2-7” Data Element ID Element Name Element Title Element Description Element Export Name (from US consumer expenditure data; apparel-related expenditures)

10. The Dark Art Proprietary and Confidential ETL: the $10b data gymnastics market nobody has heard of ERP Business Intelligence Data Warehouse Legacy system

11. Enter the Data Curator* Proprietary and Confidential Part social scientist (empirical methods, demography, statistics) Part librarian (taxonomy, editorial, secondary research) Part RDBMS wiz *”data scientist” presumes fully-described/understood data structure/model, something exceedingly unlikely

12. Jobs! Proprietary and Confidential talent@urbanmapping.com