4G Services and OTT Applications, 4G World 2014, CTIA

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The document discusses challenges facing mobile operators as mobile data usage increases 13-fold. Operators face rising infrastructure costs to handle capacity growth but see revenues flowing to over-the-top players. Options for operators include improving network efficiency, offering differentiated services, embracing over-the-top players, and leveraging big data analytics. However, the real power now lies with large data holders like Google who have insights from massive user data and analytics capabilities.

Technology

June
1
CLIENT CONFIDENTIAL
Copyright © Maravedis-Rethink 2014
4G Services and OTT Applications
4G World-September 2014
Caroline Gabriel, Research Director, Maravedis-Rethink

CLIENT CONFIDENTIAL
Copyright © Maravedis-Rethink 2013
www.maravedis-bwa.com
3
Becomesuperefficientpipe
Mobile operator options
September
2014
Copyright © Maravedis Inc 2014
•Defer capacity investment
•Reduce costs
•WiFioffload
•New architectures
•Network sharing
•Virtualization
•Optimize network
•Traffic management
•SON
•But all this is defensive, about cost cutting
•Some will embrace dumb pipe or wholesale only ... But who pays?
% of new mobile data capacity MNOs expect to gain from various techniques in 2013 and 2018
Source Maravedis-Rethink operator survey
0
5
10
15
20
25
30
35
Newspectrum
LTE upgrades
Wi-Fi offload
Small cellsinc Wi-Fi
Flexiblenetworks
CoMP
% of new capacity
2013
2018

CLIENT CONFIDENTIAL
Copyright © Maravedis-Rethink 2013
www.maravedis-bwa.com
4
OperatorsaimtooutdoOTTplayers
Mobile operator options
September
2014
Copyright © Maravedis Inc 2014
•HarnessdensernetworksanditscapabilitiestoofferbetterthanoTT
•Todate,focushasbeenonadvertisingandlocationawareness
•By2018,contextawarebusinessservicesareleading
•Keyistomakenetworkatoolforaddedvalueservices
•Inallcases,processingandintelligencemovestotheedge
•OperatorsgofullyOTTegTMO,Telstra, Orange–mixedresults
•Verizonappstore–needforoperatorstocreatecommonbase
Source Maravedis-Rethink operator survey
0
5
10
15
20
25
30
% of additional revenue
2012
2017

CLIENT CONFIDENTIAL
Copyright © Maravedis-Rethink 2013
www.maravedis-bwa.com
5
VoLTEandRCS
Mobile operator options
September
2014
Copyright © Maravedis Inc 2014
•SlowstartforVoLTEbecausemanychallenges
•Requiresdensenetwork
•Voicedecliningasshareofrevenue
•MustaddsignificantaddedvaluetodifferentiatefromOTTvoice
•RCS
•Unifiedcommunications
•QoSlevels
•Keyopportunitiesinenterprise,lesselsewhere

CLIENT CONFIDENTIAL
Copyright © Maravedis-Rethink 2013
www.maravedis-bwa.com
6
EmbraceOTTplayers
Mobile operator options
September
2014
Copyright © Maravedis Inc 2014
•Ifoperatorscan’toutdoSkypeandFacebook,howcantheytakeshareoftheirrevenues?
•HarnessnetworksfordifferentiatedservicesegFacebook-first,bestvideo
•PromiseOTTplayersbestexperience
•Co-brandeddevicesandappswithaddedvalue
•47%ofoperatorsplandifferentiatedappsplansby2018,cf33%forownOTTservices

CLIENT CONFIDENTIAL
Copyright © Maravedis-Rethink 2013
www.maravedis-bwa.com
7
Powerliesinbigdata
The Google era
September
2014
Copyright © Maravedis Inc 2014.
•Wifi-only -opportunities with OTT players to provide alternative quad play
•Power lies with the data
•Context awareness
•Big data analytics
•Predictive offers and search
•New web experiences
•Will Google be friend or foe?

8
www.maravedis-bwa.com
Copyright © Maravedis Inc 2013.
CLIENT CONFIDENTIAL
Contact Information
www.linkedin.com/in/cgabriel
www.twitter.com/maravedis
MaravedisRethink
info@maravedis-bwa.com
http://www.maravedis-bwa.com
http://www.rethinkresearch.biz/
+44 207 450 1230
(514) 313-5656
Caroline Gabriel, Research Director

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Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.

Corporate and higher education May webinar.pptx

Rustici Software

Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

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4G Services and OTT Applications, 4G World 2014, CTIA

2. CLIENT CONFIDENTIAL Copyright © Maravedis-Rethink 2013 www.maravedis-bwa.com 2 Theneedformultiplenetworks The wireless data challenge September 2014 Copyright © Maravedis Inc 2014. •Operators must invest to handle 13fold rise in mobile data •ARPUs are falling •Customer relationship is with web or device brand •4G is capexintensive •New architectures •Density and capacity •Revenues flowing to OTT 0 20 40 60 80 100 120 140 160 180 200 2013 2014 2015 2016 2017 2018 $bn Capacity investments Data revenues Operator predicted capacity capexvsrevenue Source: Maravedis-Rethink RAN Service

3. CLIENT CONFIDENTIAL Copyright © Maravedis-Rethink 2013 www.maravedis-bwa.com 3 Becomesuperefficientpipe Mobile operator options September 2014 Copyright © Maravedis Inc 2014 •Defer capacity investment •Reduce costs •WiFioffload •New architectures •Network sharing •Virtualization •Optimize network •Traffic management •SON •But all this is defensive, about cost cutting •Some will embrace dumb pipe or wholesale only ... But who pays? % of new mobile data capacity MNOs expect to gain from various techniques in 2013 and 2018 Source Maravedis-Rethink operator survey 0 5 10 15 20 25 30 35 Newspectrum LTE upgrades Wi-Fi offload Small cellsinc Wi-Fi Flexiblenetworks CoMP % of new capacity 2013 2018

4. CLIENT CONFIDENTIAL Copyright © Maravedis-Rethink 2013 www.maravedis-bwa.com 4 OperatorsaimtooutdoOTTplayers Mobile operator options September 2014 Copyright © Maravedis Inc 2014 •HarnessdensernetworksanditscapabilitiestoofferbetterthanoTT •Todate,focushasbeenonadvertisingandlocationawareness •By2018,contextawarebusinessservicesareleading •Keyistomakenetworkatoolforaddedvalueservices •Inallcases,processingandintelligencemovestotheedge •OperatorsgofullyOTTegTMO,Telstra, Orange–mixedresults •Verizonappstore–needforoperatorstocreatecommonbase Source Maravedis-Rethink operator survey 0 5 10 15 20 25 30 % of additional revenue 2012 2017

5. CLIENT CONFIDENTIAL Copyright © Maravedis-Rethink 2013 www.maravedis-bwa.com 5 VoLTEandRCS Mobile operator options September 2014 Copyright © Maravedis Inc 2014 •SlowstartforVoLTEbecausemanychallenges •Requiresdensenetwork •Voicedecliningasshareofrevenue •MustaddsignificantaddedvaluetodifferentiatefromOTTvoice •RCS •Unifiedcommunications •QoSlevels •Keyopportunitiesinenterprise,lesselsewhere

6. CLIENT CONFIDENTIAL Copyright © Maravedis-Rethink 2013 www.maravedis-bwa.com 6 EmbraceOTTplayers Mobile operator options September 2014 Copyright © Maravedis Inc 2014 •Ifoperatorscan’toutdoSkypeandFacebook,howcantheytakeshareoftheirrevenues? •HarnessnetworksfordifferentiatedservicesegFacebook-first,bestvideo •PromiseOTTplayersbestexperience •Co-brandeddevicesandappswithaddedvalue •47%ofoperatorsplandifferentiatedappsplansby2018,cf33%forownOTTservices

7. CLIENT CONFIDENTIAL Copyright © Maravedis-Rethink 2013 www.maravedis-bwa.com 7 Powerliesinbigdata The Google era September 2014 Copyright © Maravedis Inc 2014. •Wifi-only -opportunities with OTT players to provide alternative quad play •Power lies with the data •Context awareness •Big data analytics •Predictive offers and search •New web experiences •Will Google be friend or foe?

8. 8 www.maravedis-bwa.com Copyright © Maravedis Inc 2013. CLIENT CONFIDENTIAL Contact Information www.linkedin.com/in/cgabriel www.twitter.com/maravedis MaravedisRethink info@maravedis-bwa.com http://www.maravedis-bwa.com http://www.rethinkresearch.biz/ +44 207 450 1230 (514) 313-5656 Caroline Gabriel, Research Director

4G Services and OTT Applications, 4G World 2014, CTIA

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4G Services and OTT Applications, 4G World 2014, CTIA