With UGC now elbowing traditional media out of the way, everyone has a chance at 15 minutes of fame. But what or who can be measured and does it influence us?

1. ROI: Return On Influence ROI: Return on Influence Can Influence be measured?

2. Can Influence Be Measured?

3. -A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. -Difficulties mastered are opportunities won -I have nothing to offer but blood, toil, tears and sweat -Never, never, never give up -Never in the field of human conflict was so much owed by so many to so few -Success is not final, failure is not fatal: it is the courage to continue that counts -Winston Churchill

4. Influence is Impact

5. Can we measure Impact?

6. Influence is Reach

7. Influence is Depth

8. Influence is breadth

9. All Measurable

10. Influence is Access

11. Influence is reputation Can we measure Chris's impact?

12. Influence is Growth

13. It's Leadership

14. Or the lack of leadership

15. Influence is Notoriety

16. It's a Force

17. Can you measure Yelp's influence in your buying decisions?

18. Call it branding or call it influence, but the end result is... Sales

19. Influence is Control

21. No matter how you look at it, influence is measurable...