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[object Object],© 2012 IBM Corporation by  Marcel Santilli @santilli
Forget about everything you’ve heard about  social media
Business has always been social
Social media is just basic…
Then what’s the  key   to success?
Don’t be  that  guy
… or  this  guy
And please, don’t be  this  guy.
So how can you be a super star  in social media?
Let’s go back to the basics.
You have to break through the clutter.
Your content has to be AWESOME.
and  NOT… BORING.
Keep it  simple.
Be  unexpected .
Tell a  story.
Appeal to  emotion .
Be  factual  and  concrete …
and  credible .
Provide practical  solutions .
Selflessly   help   others .
Share  ideas …
… and  insights .
Just be  yourself .
… and don’t forget to build  relationships . Make them  LOVE  you.
Got it ?
Still paying attention ?
how do people  search  for information ? Think about…
Trusted  network.
So here are some things you can do  NOW .
Think of it as  strategic  online networking.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But  what  do I share ?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t forget to…
… but only if you have something interesting to say.
Don’t share a bunch of content behind registration.
Always  look at things through customer’s eyes.
It’s all about finding just the right… balance .
And that’s how you become  influential.

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Social Eminence: How to be more effective in social media

Editor's Notes

  1. It’s a process to build relationship with potential clients, and maintain good relationship with existing customers. It’s like networking, but online.
  2. You must break through the clutter in order to be effective in social media. And there’s only one way to do that…
  3. Just keep it simple. Dumb it down. Don’t complicate things. Don’t try to make it more complex than it already is.