How you can use QR codes to add value to your mobile web project.

1. QR CODES
TECH TUESDAY - EDINBURGH
PRESENTED BY
WEB
MOBILE
MEDIA

2. ?
WHAT ARE QR CODES?

3. WHAT ARE QR CODES?
tw0-dimensional barcodes
?

4. WHAT ARE QR CODES?
tw0-dimensional barcodes
can link to web, text, phone, apps, videos
?

5. WHAT ARE QR CODES?
tw0-dimensional barcodes
can link to web, text, phone, apps, videos
?
advertising, information, entertainment

6. WHAT ARE QR CODES?
tw0-dimensional barcodes
can link to web, text, phone, apps, videos
?
advertising, information, entertainment
platform-independent, scanners for ios, android, etc

7. WHAT ARE QR CODES?
tw0-dimensional barcodes
can link to web, text, phone, apps, videos
?
advertising, information, entertainment
platform-independent, scanners for ios, android, etc
licence-free

8. WHAT ARE QR CODES?
tw0-dimensional barcodes
can link to web, text, phone, apps, videos
?
advertising, information, entertainment
platform-independent, scanners for ios, android, etc
licence-free
redesignable and tolerant to damage

9. WHAT ARE QR CODES?
tw0-dimensional barcodes
can link to web, text, phone, apps, videos
?
advertising, information, entertainment
platform-independent, scanners for ios, android, etc
licence-free
redesignable and tolerant to damage
gateway to the mobile web

10. THE MOBILE WEB
mobile web vitally important to business as mobile users start accessing the web
away from homes and offices
Mobile internet users Desktop internet users
2000
1500
1000
500
0
2007 2008 2009 2010 2011 2012 2013 2014 2015

11. THE MOBILE WEB
analysis shows mobile growth has doubled year-on-year from 4% in 2009
(2010: 8%, 2011: 15%, 2012: 30%)
Mobile internet users Desktop internet users
2000
1500
1000
500
0
2007 2008 2009 2010 2011 2012 2013 2014 2015

12. THE MOBILE WEB
analysis shows mobile growth has doubled year-on-year from 4% in 2009
(2010: 8%, 2011: 15%, 2012: 30%)
“Itʼs happening, and itʼs happening
faster.
“We look at the charts internally, and
itʼs happening faster than all of our
predictions.”
Dr Eric Schmidt, CEO, Google

13. THE MOBILE WEB
analysis shows mobile growth has doubled year-on-year from 4% in 2009
(2010: 8%, 2011: 15%, 2012: 30%)
Desktop and notebook PCs combined Smartphones
700
525
350
175
0
2007 2008 2009 2010 2011 2012 2013
PREDICATION MADE IN EARLY 2010

14. THE MOBILE WEB
analysis shows mobile growth has doubled year-on-year from 4% in 2009
(2010: 8%, 2011: 15%, 2012: 30%)
Desktop and notebook PCs combined Smartphones
700
525
350
175
0
2007 2008 2009 2010 2011 2012 2013
SMARTPHONES OUTSELL DESKTOPS Q4 2010

15. THE MOBILE WEB
in 2010, Facebook and Twitter are in the top ten most visited mobile destinations
Ages 35-54 are the most likely to using social media via mobile device
twitter via mobile browser increased 347%
facebook via mobile browser increased 112%
30% of tweets come from mobile devices
you can link your QR codes to all or any of these networks

16. THE MOBILE WEB
Smartphones Other phones
25%
2010 2011
80%
20%
75%

17. £
BENEFITS TO YOUR BUSINESS

18. BENEFITS TO YOUR BUSINESS
EASY AND CHEAP TO IMPLEMENT AND MEASURE
£

19. BENEFITS TO YOUR BUSINESS
Easy and cheap to implement and measure
whatever the web can do, QR can do
£

20. BENEFITS TO YOUR BUSINESS
Easy and cheap to implement and measure
whatever the web can do, QR can do
£
use any landing page and guaranteed platform

21. BENEFITS TO YOUR BUSINESS
Easy and cheap to implement and measure
whatever the web can do, QR can do
£
use any landing page and guaranteed platform
increase social engagement

22. BENEFITS TO YOUR BUSINESS
Easy and cheap to implement and measure
whatever the web can do, QR can do
£
use any landing page and guaranteed platform
increase social engagement
linked into cms for updatability

23. BENEFITS TO YOUR BUSINESS
Easy and cheap to implement and measure
whatever the web can do, QR can do
£
use any landing page and guaranteed platform
increase social engagement
linked into cms for updatability
opportunity to be first to market

24. BENEFITS TO YOUR BUSINESS
Easy and cheap to implement and measure
whatever the web can do, QR can do
£
use any landing page and guaranteed platform
increase social engagement
linked into cms for updatability
opportunity to be first to market
link online and offline media

25. WHAT CAN BUSINESSES DO?
provide multimedia experience: video, audio, web app, more text
Save advertising space
instant coupons
language options
nutritional data
booking forms
ticketing/check-in
checkouts

26. €
THE TOURISM SECTOR

27. THE TOURISM SECTOR
tourists are always mobile
€

28. THE TOURISM SECTOR
tourists are always mobile
...are eager to spend
€

29. THE TOURISM SECTOR
tourists are always mobile
...are eager to spend
... speak different languages
€

30. THE TOURISM SECTOR
tourists are always mobile
...are eager to spend
... speak different languages
€
...need information

31. THE TOURISM SECTOR
tourists are always mobile
...are eager to spend
... speak different languages
€
...need information
...thrive on recommendations

32. THE TOURISM SECTOR
tourists are always mobile
...are eager to spend
... speak different languages
€
...need information
...thrive on recommendations
...come from other countries

33. SET-UP and MANAGEMENT
1-2-3

34. SET-UP and MANAGEMENT
establish strategy
1-2-3

35. SET-UP and MANAGEMENT
establish strategy
develop your mobile content - site, third party, app, etc
1-2-3

36. SET-UP and MANAGEMENT
establish strategy
develop your mobile content - site, third party, app, etc
generate code/s
1-2-3

37. SET-UP and MANAGEMENT
establish strategy
develop your mobile content - site, third party, app, etc
generate code/s
redesign, test, place
1-2-3

38. SET-UP and MANAGEMENT
establish strategy
develop your mobile content - site, third party, app, etc
generate code/s
redesign, test, place
production
1-2-3

39. SET-UP and MANAGEMENT
establish strategy
develop your mobile content - site, third party, app, etc
generate code/s
redesign, test, place
production
1-2-3
measurement and analysis

40. !
EASY MISTAKES!

41. EASY MISTAKES!
no mobile site - immediate fail
!

42. EASY MISTAKES!
no mobile site - immediate fail
not tested properly - consider lighting/damage/movement
!

43. EASY MISTAKES!
no mobile site - immediate fail
not tested properly - consider lighting/damage/movement
!
no measurement - what’s the point?

44. EASY MISTAKES!
no mobile site - immediate fail
not tested properly - consider lighting/damage/movement
!
no measurement - what’s the point?
sharing statistics - oops

45. EASY MISTAKES!
no mobile site - immediate fail
not tested properly - consider lighting/damage/movement
!
no measurement - what’s the point?
sharing statistics - oops
no call-to-action

46. EASY MISTAKES!
no mobile site - immediate fail
not tested properly - consider lighting/damage/movement
!
no measurement - what’s the point?
sharing statistics - oops
no call-to-action
not considering location/environment

47. EASY MISTAKES!
no mobile site - immediate fail
not tested properly - consider lighting/damage/movement
!
no measurement - what’s the point?
sharing statistics - oops
no call-to-action
not considering location/environment
no instructions

48. GOOD OR BAD?

49. £
HOW MUCH DOES IT COST?

50. HOW MUCH DOES IT COST?
free to generate at qrw.ee
£

51. HOW MUCH DOES IT COST?
free to generate at qrw.ee
Apps are free to download
£

52. HOW MUCH DOES IT COST?
free to generate at qrw.ee
Apps are free to download
£
quality control

53. HOW MUCH DOES IT COST?
free to generate at qrw.ee
Apps are free to download
£
quality control
design, copywriting, placement

54. HOW MUCH DOES IT COST?
free to generate at qrw.ee
Apps are free to download
£
quality control
design, copywriting, placement
testing

55. HOW MUCH DOES IT COST?
free to generate at qrw.ee
Apps are free to download
£
quality control
design, copywriting, placement
testing
analytics and measurement

56. HOW MUCH DOES IT COST?
free to generate at qrw.ee
Apps are free to download
£
quality control
design, copywriting, placement
testing
analytics and measurement
mobile pages or site

57. THANK YOU FOR LISTENING
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