This presentation will reveal basic concept and details behing AdTaily self service advertising platform.

1. Sell ads to your audience
Part of
AGORA Group

2. This presentation will reveal
 What is AdTaily
basic facts | how it works | ad specs | revenue split | setup process
 Why do I need it
 Where will I use it
 Who is behind AdTaily
 Our progress

3. What is AdTaily - basic facts
 A self service advertising network
with AdTaily your readers can start buying ads right when they’re browsing your website,
and finish the entire process in 3 minutes
 Extremely easy to use
we simplified the Ad purchase process by limiting unnecessary options and bringing the
most important factors forward; setting up AdTaily for your site will take only 3 minutes
 Free !
ads bought directly on your page are commission free - you get all of the money

4. What is AdTaily - how it works
Step 1
choose
 AdTaily widget is displayed on your page
 Your visitor can easily spot the ‘Advertise here’ link

5. What is AdTaily - how it works
Step 2
create
 User uploads the box image, fills the
link field and specifies the duration
of the campaign in days

6. What is AdTaily - how it works
Step 3
pay
 Payment is streamlined in our process
 We support PayPal and credit cards

7. What is AdTaily - how it works
voilà :)
 The Ad is displayed instantly
 or right after being accepted by the publisher

8. What is AdTaily - ad specs
 Display
the advertiser chooses exactly the space where his ad is supposed to show - no targetting
technology is required, no keywords - this means that the ad will always work
 One format - 125x125
with one, purely graphical format the advertiser is able to use a single creation on every
page - without worrying about the availability of different modules or supported formats
 Sold per day(s)
just like in small newspapers, we charge users per day (or multiple days) - it’s easier to
control, and understand for the advertiser - less terminology (like CPC or CPA) = wider
group of advertisers - that said, we’re still able to tell the client how many people will see
the ad and how many clicked on it.

9. What is AdTaily - where are the $’s?
 We only charge commission when
we bring you the money
if the advertiser reaches your site via our store or network of partners we will charge
commission - in other words - we only take a bit of money you wouldn’t normally get
 How much?
70% is always yours, 100% if you advertisers buy direct (look below)
 Direct selling is free
You keep 100% of the money that advertisers spend directly at your website, through our
widget. The money goes straight to your PayPal account, so no build-up delays.

10. What is AdTaily - setup
1 create a profile
2 describe the website
3 copy-paste the code

11. Why do I need it
 your audience = your advertisers
The readers of your website or blog would like to post the ads targeted at other
readers. They know each other, they know the topic you write about, and they know
you - it’s the best place for them to advertise. With AdTaily you keep them on your
page throughout the whole process - the trust, your brand is always there.
 it’s effortless
The whole process is automated.
 it’s (hassle)free
Did we mention that we even cover the cost of transaction - you get all the money.
And we don’t require any printed forms, agreements or long term commitments.
 it’s safe
You can switch on moderation and decide which ads will show on your page.
You’re in control.

12. Where will I use it
 Blogs
Have well targeted communities of readers. They’re not about volume, but quality of
readers - this is very attractive to advertisers, but not well supported by current
monetization solutions.
 Medium sized sites
The inventory is already substantial, but still no direct sales team is present. By
installing multiple widgets in different sections AdTaily will optimally monetize the
content.
 Large sites and portals
AdTaily helps monetize new projects, that are not yet attractive to large advertisers.
Also niche and local sections are best served with AdTaily - just like local classifieds.
 Apps, services
AdTaily doesn’t have to be limited to editorial content - it’s design, and underlying API
allows using it in applications, services and user-generated content sites.

13. Who is behind AdTaily
 The Team
We’re a team of 14 people now, spread across Europe - London, Warsaw and Krakow.
Most often you will meet:
Jakub Krzych - Co-Founder, Head of Product (Krakow, PL)
Julia Krysztofiak-Szopa - International Operations Manager (Warsaw, PL)
Marcin Grodzicki - Business Development Manager (London, UK)
 Our Group
We are a part of the Agora Group. Agora's media offer includes newspapers and
magazines, outdoor advertising, radio broadcasting, online activities and selling
collections of books and books with CDs and DVDs.

14. Our Progress
 Founded February 2009
 Online since June 2009
 10 000 registered publishers
 600 000 000 pageviews monthly
 Ready to use

15. Thank you!
Did you register your website
at http://AdTaily.com?
twitter.com/3marcin
grodzicki@adtaily.com