1. New opportunities
Benefits for professional publishers
Author Name z
Author position
Part of AGORA Group

2. New opportunities
What is AdTaily
basic facts | product demonstration | growth | advertisers
The Long Tail
User Generated Content
Hyperlocal content
Instant monetization
Advertising lead generation

3. Basic facts about AdTaily
Self service advertising solution
with AdTaily visitors can start buying ads right when theyʼre
browsing the website, and finish the entire process in just 3 clicks
Simple to use for the advertiser
we simplified the Ad purchase process by limiting unnecessary
options and bringing the most important features forward
Commission Free
ads bought directly on websites are commission free - the
publisher gets all of the revenue

4. Advertiser Step 1: Choose

5. Advertiser Step 2: Create

6. Advertiser Step 3: Pay

7. Done!

8. Growth - Publishers
20,000
15,000
10,000
5,000
0
Q1/09 Q2/09 Q3/09 Q4/09 Q1/10 Q2/10

9. Growth - Pageviews (mln)
800
600
400
200
0
March 2009 May July September November January March 2010 May

10. Growth - Advertisers
4,000
3,000
2,000
1,000
0
Q1/09 Q2/09 Q3/09 Q4/09 Q1/10 Q2/10

11. AdTaily Facts
15000 1 billion 1.5 million
Publishers Monthly impressions Clicks each month
4000 30 000
Paying customers Ad units each month

12. Our Advertisers

13. New Opportunities
Photo by: iancarroll

14. The Long Tail
Fact:
fragmented traffic
Challenge:
the low value of ad slots
Problem:
the cost of direct sale
Opportunity:
simple self-service with AdTaily

15. Monetizing UGC
Fact:
large advertisers are afraid
Challenge:
high, unpaid traffic
Problem:
low quality of advertising
Opportunity:
SMB direct advertisers with AdTaily

16. Hyperlocal Advertising
Fact:
Hyperlocal online news
Challenge:
Very segmented traffic
Problem:
Revenue too low
Opportunity:
local business advertisers with AdTaily
Photo credit: woody1778a, Thomas Duchnicki

17. Monetization of new projects
Fact:
New projects have unconfirmed traffic
Challenge:
Selling unconfirmed traffic
Problem:
Wasted revenue
Opportunity:
Instant direct advertisers with AdTaily
Photo credit: °Florian

18. Advertising Lead Generation
Fact:
Low eCPMs from ad networks
Challenge:
Anonymous advertisers
Problem:
Networks keep advertisers contact details
Opportunity:
Capturing new advertisers with AdTaily
Photo credit: normalityrelief

19. Get in touch :)
for a free implementation evaluation
Marcin Grodzicki 9 Devonshire Square,
grodzicki@adtaily.com London, EC2M 4YF
+44 7570 087 876 England