Executive Summary example for the project about customs in Asia.

1. EXECUTIVE SUMMARY
1. The Grab
A website that will open a door to information that has never been seen or published before! There
are no books, online websites or applications yet that are able to get the insight information about
manners worldwide the way this website could. People from countries all over the world will fill
in the content themselves on this website and will provide us with unique information about their
cultural treasures. This information will be stored in a way that it can eventually be mold easily into
several mediums like a book or an application.
2. The Problem
Manners, traditions and etiquettes from different cultures have never been shared with the
interesting insights. This because it are details, that are only known by people who are familiar
with the culture. There is a very strong need for more deeper and detailed information about
manners and traditions. It is also very hard to find out the specific details of each manner or
tradition since there are many key factors connected to them like: Country, Region, Ethnic group,
Religion, Job function and age. All these key factors make it very hard to map and list the manners
and traditions. There also is a very strong need for a community/forum where people can interact
with each other about these manners in order to gain more understanding and respect for different
cultures. This website could also solve the problem that there is no big main point of information
on manners and traditions. This website could help them to find people for their network in both
the business and the private sector.
3. The Solution
I am offering a concept for a website that will be one of a kind. With content generated by users all
over the world. In this way the website will have unique information and insights in countries and
their cultures. Content that has never been shared online at one main point. And content that is
listed and well mapped so that visitors on the website can have a clear vision of where the
manners and traditions come from and what their specific background is.
4. The Opportunity
As I said before in this summary this website will be one of a kind in its concept. There is no main
gathering point for information on manners like this. Also by letting users fill in critical background
information on the manners and traditions they post we will be able to list and map the information
the right way. In this way the information will be very valuable to all sorts of people like tourists,
students, businessmen and so on. Also since the manners and traditions will be stored in a
universal way the information can be easily transferred and mold info books, apps and other
websites. This makes it easy to make other products to earn money with, but also to sell the
information to others.

2. 5. Your Competitive Advantage
There is a lot of competition when you talk about books and websites with manners and etiquette.
But one thing that all these books and website have in common is that they all share the general
known information and do not have the amount of insight information and depth that people these
days long for. This website will be filled with content from people who are grown up with these
manners. So they know the insight information and background of each manner the best. Another
advantage is that there is no real online community of this kind yet. Also a network purely based
on manners and traditions can be very profitable for all sorts of people who are looking for
contacts in a certain country.
6. The Future Model
The biggest challenge will be to make people familiar with this website. The idea for now is to start
with 2 groups of people to put the focus on. In this case we are talking about Dutch people and
Chinese. I chose for Dutch people because I am Dutch and know how to reach them. The choice
for Chinese is because my wife is Chinese; this gives me a strong connection to the Chinese
culture. But also because Chinese are a group of people that has one of the biggest amount of
manners and traditions in the world. After the website is running and filled with manners and
traditions from both groups we can slowly build out the website country-by-country until we have
manners and countries all over the world. I expect to have more then 15 countries represented in
this website within 5 years.
7. The Team
Maybe it can be called an advantage maybe not, but the fact that I am alone and not working with
a team makes it very easy to communicate. I have done every step personally in the process of
this project; this makes me the main contact point for all communication. Research, interviews,
brainstorming, conceptualizing, designing, promotion and so on, these are all the steps that I have
been true. Therefore I know all the insights and this makes me very experienced when it comes to
these subjects connect to this project. I am still a student but I am doing my second study, which
means that I have been in contact with graphic design and multimedia design for more then 8
years. Please look at my portfolio: www.marcodegroen.com
8. The Promise
The promise of this website will be that it can be a true treasure when it comes to discovering
manners and traditions. It will create an online legacy of many cultures made by the people
themselves. The content will be a collection of information that has never been stored and mapped
like this before. Because of that the information can be shared out to the world in many different
shapes that will be very profitable. Books, business gifts, applications, articles, trainings you name
it. Everything will be possible.
9. The Ask
What do I ask for right now? I don’t ask for that much actually. All that I ask for is for someone to
believe in this project with me. I would like to look for a sponsor/agency who could help me to
realize this website with me. From there on the only thing we need to invest in is to start a
campaign to make people find this website. When the ball will start rolling it will automatically
create a snowball effect.
Attached to this summary are 2 examples of the website and its function