1. S
SOUNDING YOUR
WORLD

2. INTRODUCTION

3. HOW TO USE SOUND FOR
BRAND IDENTITY

4. Often brands and companies
underestimate
the power of sound

5. Try to close your eyes

6. …and play

7. something similar to the sound of
a very famous automotive brand

8. Sound helps us to recognize
and to remember

9. CHAPTER 1

10. 1.We have to think of Sound
as part of the “Furniture”

11. 2.A bad sound can blemish
your space

12. exactly like bad furniture

13. CHAPTER 2

14. 1. Sound does not mean just
music

15. Sounds of nature

16. Examples of sounds for space
sonification
• Jungle soundscape
• Tuscany seaside
• Small river

17. 2. A good sound environment
means an a good place

18. CHAPTER 3

19. 1. Merging natural sounds
with music
+

20. A very good way to create your taylor
made soundscape for your space

21. RECAP

22. 1. Sound is part of our five
senses

23. 2. It is fundamental to receive
informations

24. • Innovative
• Incisive
• Functioning
3. Applying sound for brand
identity is

25. They know that

26. OTHER SOUND EXAMPLES

27. • voice
• tempo (1,2)
• tone
• type (1,2)

28. Contacts
LORELEI SOUND STRATEGIES PTE LTD
10, ANSON ROAD #12-14
INTERNATIONAL PLAZA
SINGAPORE
!
INFO@LORELEIPROJECT.COM
(+65) 8354 0492
(+65) 94246185
!
WWW.LORELEIPROJECT.COM