3. Virtual book tourt1. Clarity about howyouare positioned to implement a WF online campaign2. Clearer understanding of how to use an online campaignto boost book sales.- Network Mapping - Content Pipeline Development - Online Relationship Building - Multiplevenues& tool
6. Build interest inWF through, create a more dynamic CG online ecosystem and develop a clearer understanding of how to use an online campaign to boost book sales. WF Campaign Objective 5
7. Primary Desired Outcome 1 Positive results from the evangelizing done by Didi, CG staff and other emissaries. 6
8. Primary Desired Outcome 2 A clearer understanding of how to use an online campaign to boost book sales 7
9. Primary Desired Outcome 3 A notable growing CG online presence in relevant venues & networks 8
10. Primary Desired Outcome 4 A new, robustly populated, living network map of existing CG network nodes 9
31. ROUTE TRAFFIC Tactic 2 Details Experimental Phase: Everylink & piece of content in a post, comment, retweet, content tease, uploaded video, etc. follows the 2 click path Post-Experiment: Balance 2-click with organic pathways 28
42. It’s Beet Week This is where Didi would write a few sentences about this photo from the Wild Flavor’s perspective with a link to something else on the blog about the book or even a link straight to the store. 36
44. Photo of the Day This is where Didi would write a few sentences about this photo from the Wild Flavor’s perspective with a link to something else on the blog about the book or even a link straight to the store. 38
45. LEVERAGE CONTENT Tactic 2 Repurpose, contextualize and distribute, new or readily available content previously created by CG&Didi that is WF related but not taken directly from Wild Flavors. NOTE – Low capacity to create 39
50. LEVERAGE CONTENT Tactic 3 Create and distribute new content inspired by, repurposed from and/or taken directly from Wild Flavors.Note: Very high capacity needed for new as opposed to repurposed content from the book. 41
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