51. Digital Signage Market In this “ interface ” age, everything is valued by how the customer interacts with a product
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54. Trend Influencers Thoughts Mobile Wallets Google, Amazon, Mozido, PayPal, Isis, Square, Visa, Mastercard, Banks, etc In it's infancy, but the market will be won by a solution that is simple for consumer and retailer tCommercs/ mCommerce Retailers, Gilt, Boutiques.com, etc. Seemless shopping between in store and online LBS Foursquare, Facebook Places, Savengr, Google Places, and deals (Groupon Now, Amazon Local) Transition from individual to group check-in, and emerging as an important loyalty tool Mobile/ Social Gaming Zynga More exclusive branded content for established games Ad Spending Shifts -Audience usage expands -Interactive media budgets rise Media costs will increase along with competition Video -Fueled by social and mobile -Increase in ad space Continued shift in media support and viewership Online/Mobile ads focus on recall, awareness, and conversion Facebook Video Ads, Sign-in verification, Greystripe Full Screen Mobile Ads Closer association with brand metric goals Social Shopping Pose, Woot, Amazon, Social Currency, Pinterest, Polyvore Crowd-Source real-time feedback and suggestions on what to buy and where Virtual Fitting Rooms Microsoft Kinect, Pose Growing along with mCommerce via smartphones and tablets Digital Signage Digitial Aisle, usage increasing by retailers Providing customers with a unique interactive experience at point of purchase