A basic introduction on Twitter:
• Why people do people share?
• Twitter terminology - hashtags, #ff, & /via
• How to write a tweet
• Understanding what to tweet
2. O hai.
@marcusnelson
Director of Social Media
@marcusnelson #twitterclass
3. Today’s Agenda
Why do people share?
Twitter is big
The basics
Establish contacts
Build your following
Best use cases
Tips from Twitter
Q&A
@marcusnelson #twitterclass
15. Twitter glossary
Tweet = a message of 140 characters or less
Retweet = the reposting of a tweet, passing it along
@username = how you address or reference someone
#hashtag = used to track topics or conversations
/via or /by = source or author of content referenced
OH = overheard
#ff = follow friday
@marcusnelson #twitterclass
16. Crafting the tweet — sending a message
@username [body of message] #hashtag
Pro tip: your message will only show up in the recipient’s stream, and those that follow
both you and your recipient. To make a message seen by all,
start message with a word or a ‘.’
@marcusnelson #twitterclass
18. Crafting the tweet — sending a direct message
D username [body of message]
Pro tip: You cannot direct (private) message someone who is not following you.
Remember also, “@” not required.
@marcusnelson #twitterclass
19. sending a direct message
D audiencemember It’s a private message silly.
You can’t see this yet.
@marcusnelson #twitterclass
20. Crafting the tweet — content post
[title of article] http://link.com /via @source #hashtag
Pro tip: leave around 20 characters for others to leave a comment in retweet
@marcusnelson #twitterclass
22. Crafting the tweet — retweeted post
RT @username: [title of article] http://link.com /via
@source #hashtag « [insert comment]
Pro tip: you can insert a comment before or after the RT. It does encourage others to
join in if you make it sound interesting (i.e. Funniest post ever!)
@marcusnelson #twitterclass
25. Finding people like you
Follow interesting people
Use Twitter’s suggested users
Follow popular/relevant #hashtags
Who do your friends follow?
Linkedin lists twitter handles
@marcusnelson #twitterclass