My presentation for Oxon Digital on how to leverage the quick wins present in the social web and how to justify return on investment for social media spend.

1. Five Ways to Drive Business Using Social Media (Instantly)
Marcus Taylor, SEOptimise
Head of Social Media
@MarcusATaylor
YOURLOGO

2. Probably the most commonly asked question in social media…
What’s the ROI?
“The ROI of social media is that your “What’s the ROI of painting the
Business will still exist in 2015.” walls in the conference room?”
- Gary Vaynerchuk - David Meerman Scott
“What’s the ROI of your mother?”
- Brian Solis

3. The majority of the value in social media comes from
building relationships – how do you measure the ROI
of relationships?
Building
relationships &
community
Driving sales
through social
channels
3

4. What five things would I do if I had one month to
create a positive impact on bottom line for a
Business using social media channels?
4

5. 1) Use Twitter Search to listen and act upon
opportunities
5

6. 2) Offer perks on social event networks
6

7. 3) Video Marketing around keywords
“Optimised video is 53 times more likely to rank first page in Google than a normal page”
7

8. 4) Utilise Facebook Landing Pages to Drive Leads
8

9. 5) Reach out to bloggers in your niche and involve them.
9

10. Any questions?
Q&A
10