4. Google Inc. - All Rights Reserved
● OAuth2.0 Only!
○ ClientLogin Is No More.
○ Do you have a clear MCC structure?
○ Do you need to build a key store?
○ We have the resources to help you
What’s New in V201402?
5. Google Inc. - All Rights Reserved
● Shopping Campaigns
○ Management now fully supported in the API
■ Build ProductPartition trees
■ Configure ProductDimensions
■ Set ProductBiddingCategory
○ Reporting extended
■ Product Partition report
■ Shopping Performance report
What’s New in V201402
6. Google Inc. - All Rights Reserved
● Search Network with Display Select
○ Now fully supported in the API
○ Replacing hybrid Search & Display Networks
○ Need to set advertisingChannelType in
campaigns: SEARCH, DISPLAY or SHOPPING
○ And set displaySelect to true
What’s New in V201402
7. Google Inc. - All Rights Reserved
● New AdExtensions
○ Review - Upload text and URLs of quotable reviews
○ Application - Click To Install on matching devices
○ Location - Alongside the old Extension, you can now use
Feeds of Google+ Pages and Maps data directly
What’s New in V201402
8. Google Inc. - All Rights Reserved
● New Report types
○ Bid Goal Performance
○ Paid and Organic Query
○ Shopping Performance
○ Product Partition
● New Report Fields
○ Search Funnel
○ Google Analytics
○ Call Metrics
What’s New in V201402
9. Google Inc. - All Rights Reserved
● New Bidding Strategy
○ Target ROAS (Return On Ad Spend)
● The App Promotion Image Ad template
○ Available for mobile app developers
● New targeting options
○ The API now allows you to target by
Places of Interest, Demographic Locations and Similar
Audiences.
What’s New in V201402
10. Google Inc. - All Rights Reserved
● Network Targets
○ specify IP addresses and networks to exclude from serving
ads.
● AWQL across all Services
○ The AdWords Query Language is now fully supported by every
Service
● Auto-tagging
○ Set with the autoTaggingEnabled field
What’s New in V201402
11. Google Inc. - All Rights Reserved
● Affinity Interest IDs
○ Are now available via ConstantDataService
● Flexible conversion tracking
○ Change conversion type between one-per-click and many-per-
click
● Conversion Tracker service
○ Set and manage a default conversion value
What’s New In V201402
12. Google Inc. - All Rights Reserved
● Reporting column names are changing
○ Many-Per-Click
○ One-Per-Click
○ See Migration Guide for full list
● AdGroupCreativeId replaced with AdId
○ Make sure your local store is correct
What’s Changed
13. Google Inc. - All Rights Reserved
● ReturnMoneyMicros now defaults to true
○ Update your code or set ReturnMoneyMicros to false
● GCLID field length can be up to 100 characters
○ the Click Performance report is only available for up to 90 days
before the time of the request
● ConstantDataService.getUserInterestCriterion
○ Now requires a parameter
What’s Changed
14. Google Inc. - All Rights Reserved
● Call Metric Call Details Report and CallType field
○ See also in the Campaign Performance Report:
■ NumOfflineImpressions - Manually dialable phone numbers shown
■ NumOfflineInteractions - Manually dialed phone calls
■ OfflineInteractionCost - Call Cost
■ OfflineInteractionRate - “Phone Through Rate”
What’s Out of Beta
● topOfPageCpc field
● AdFormat fields in Performance
Reports
15. Google Inc. - All Rights Reserved
● Campaign TrackingSetting
● Mobile targeting (MobileAppCategory,
MobileApplication, MobileDevice)
● Feeds scheduling
● Postal code targeting
● DSA Domain Extension is now available as
DynamicSearchAdsSetting
What’s Out of Beta
16. Google Inc. - All Rights Reserved
● ClickId removed from Click Performance Report
○ use GCLID instead
What’s Deprecated
● The EnhancedCpc setting can no
longer be enabled for Manual CPC
bidding strategy
17. Google Inc. - All Rights Reserved
● BudgetOptimizer bidding strategy
○ Use the TargetSpendBidding flexible strategy instead
● Search & Display Network Hybrid Campaigns
○ Use Search Network with Display Select instead if you want to
target both networks from one campaign
What’s Deprecated
18. Google Inc. - All Rights Reserved
● SharedSet Services didn’t survive Beta
○ CampaignSharedSetService
○ SharedCriterionService
○ SharedSetService
● Call Conversion Duration Threshold placeholder
Use the ConversionTrackerService to create an
AdCallMetricsConversion
What’s Deprecated
19. Google Inc. - All Rights Reserved
Other Changes Happening
Around Now
20. Google Inc. - All Rights Reserved
● The following now need to have unique names:
○ Feeds
○ Campaigns
○ AdGroups
Other Changes
21. Google Inc. - All Rights Reserved
● Call Conversion changes
○ replacing Call Conversion Duration Threshold placeholder
○ with a more configurable ConversionTracker Type
○ managed via the ConversionTrackerService or the UI
○ Conversion Categories:
■ PAGE_VIEW
■ PURCHASE
■ SIGNUP
■ LEAD
■ REMARKETING
■ DOWNLOAD
Other Changes
22. Google Inc. - All Rights Reserved
Resources
Migration Guide - https://developers.google.
com/adwords/api/docs/guides/migration/v201402
Release Notes -
https://developers.google.com/adwords/api/docs/reference/
Blog Post -
http://googleadsdeveloper.blogspot.com/2014/03/announcing-v201402-of-
adwords-api.html
