CyberTour presentation at CIL 2013

1. Tools for Tapping into
Social Media
Cybertour – 4/8/13
Marcy Phelps
Phelps Research
www.PhelpsResearch.com

2. Presentations
phelpsresearch.com/resources
Slideshare.net/marcyphelps
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3. www.PhelpsResearch.com 3

4. KNOWLEDGE STOCKS 4

5. KNOWLEDGE FLOWS 5

6. Searching
and
Monitoring
www.PhelpsResearch.com 6

7. Fee-based social monitoring
Lots of options, including:
Salesforce Marketing Cloud – Radian6
Simplify360
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8. “FREE” SOCIAL MONITORING
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9. Set up alerts
Google Alerts
http://www.google.com/alerts
Talkwalker
http://www.talkwalker.com/alerts
Mention
https://en.mention.net/
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10. Try cross-platform search
Addictomatic.com
SocialMention.com
WhosTalkin.com
*Need to regularly monitor your searches
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11. SAVE TIME WITH A DASHBOARD
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12. HootSuite.com
Web-based social dashboard
Set up searches for profiles or hash tags
Brings results from multiple social networks
into one location
Access through all your devices
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13. Netvibes.com
Create multiple dashboards
Customize content, interface
Blogs, news, video, social networks
Analytics for fee
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14. Trackur
www.trackur.com/free-brand-monitoring-
tools
One free search
Once per day
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15. DIG DEEPER
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16. Subscribe to Twitter lists 16

17. Check Twitter favorites 17

18. fbsearch.us
Search Facebook
Posts
Photos
People
Pages
Groups
Events
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19. Contacts
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20. Groups
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21. News
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22. Join the conversation!
It’s called SOCIAL media for a reason
Be a giver, not just a taker
Learn by sharing
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23. I blog about turning information into
insights at MarcyPhelps.com.
Subscribe to ResearchNOTES, a monthly
email bulletin with my favorite tips and
sites for web searching.
Connect at:
www.PhelpsResearch.com 23