The document reports on global newspaper circulation trends from 2003-2007 based on a survey conducted by the World Association of Newspapers. It finds that: - Paid daily newspaper circulations increased 2.57% over one year and 9.39% over five years globally. - The number of paid daily newspaper titles increased 2.98% over one year and 11.02% over five years worldwide. - Most regions saw increases in paid circulations and titles, with the exceptions of declines in Europe, North America, and Australasia. Asia saw the largest increases in paid circulations and titles.

1. Timothy Balding Chief Executive Officer World Association of Newspapers

2. THE SURVEY

3. GLOBAL PAID CIRCULATION BOOM CONTINUES! Circulations have increased over one and five years

4. GLOBAL PAID CIRCULATION BOOM CONTINUES!

5. WORLD PAID DAILY CIRCULATION Up 2.57% Up 9.39%

6. WORLD FREE DAILY CIRCULATION Up 20.07% Up 173.21%

7. WORLD CIRCULATION PAID & FREE DAILIES

8. PAID DAILY CIRCULATION: PERFORMANCE PER MARKET Many countries report an increase in paid daily circulations 5 year 58% Daily Paid Circulation Status 2003/07 % 2006/07 % UP 105 57.69 70 38.04 DOWN 46 25.27 38 20.65 STABLE 31 17.03 76 41.3 Total 182 100 184 100

9. PAID DAILY CIRCULATION: PERFORMANCE PER MARKET The majority report increased or stable paid daily circulations 1 year 79.35% 5 year 75.00% Daily Paid Circulation Status 2003/07 % 2006/07 % UP 105 57.69 70 38.04 DOWN 46 25.27 38 20.65 STABLE 31 17.03 76 41.3 Total 182 100 184 100

10. WORLD PAID DAILY TITLES Up 2.98% Up 11.02%

11. WORLD PAID DAILY TITLES

12. PAID DAILY TITLES: PERFORMANCE PER MARKET Many countries report an increase in the number of paid daily titles 1 year 27.22 5 year 45.21 Daily Paid Titles Status 2003/07 % 2006/07 % UP 85 45.21 52 27.22 DOWN 20 10.63 16 8.37 STABLE 83 44.14 123 64.39 Total 188 100 191 100

13. PAID DAILY TITLES: PERFORMANCE PER MARKET Many countries report increased or stable numbers of paid daily titles 1 year 91.61% 5 year 89.35% Daily Paid Titles Status 2003/07 % 2006/07 % UP 85 45.21 52 27.22 DOWN 20 10.63 16 8.37 STABLE 83 44.14 123 64.39 Total 188 100 191 100

15. WORLD PAID AND FREE TITLES Daily titles increased 2006/07 + 3.20% Over the five year period 2003- 2007 daily titles increased by 12.89%

16. TOP 100 PAID DAILY TITLES

17. TOP 100 PAID DAILY TITLES Rank Title Country Language Circulation (000) 1 Yomiuri Shimbun Japan Japanese 10,021 2 Asahi Shimbun Japan Japanese 8,054 3 Mainichi Shimbun Japan Japanese 3,912 4 Bild Germany German 3,548 5 Cankao Xiaoxi China Chinese 3,183 6 The Times Of India India English 3,146 7 Nikkei Japan Japanese 3,053 8 The Sun United Kingdom English 2,986 9 People’s Daily China Chinese 2,808 10 Chunichi Shimbun Japan Japanese 2,755 11 The Daily Mail United Kingdom English 2,311 12 The Chosun Ilbo Korea, Republic of Korean 2,300 13 USA Today USA English 2,293 14 Tokyo Sports Japan Japanese 2,230 15 Sankei Shimbun Japan Japanese 2,204 16 The JoongAng Ilbo Korea, Republic of Korean 2,200 17 Dainik Jagran India Hindi 2,168 18 The Dong-a Ilbo Korea, Republic of Korean 2,100 19 The Wall Street Journal USA English 2,012 20 Nikkan Sports Japan Japanese 1,868

18. PAID DAILY CIRCULATIONS AND COMBINED PAID/FREE Period Paid Paid & Free 1 Year 2.57 3.65 5 Year 9.39 14.30

19. PAID AND FREE: MAJOR MARKETS Free 2002 2003 2004 2005 2006 5 year 1 Year Spain 1720 1928 3411 4907 4556 165% -7% Sweden 596 672 765 919 1165 95% 27% Switzerland 717 619 748 1029 1420 98% 38% Denmark 530 581 656 1171 1630 208% 39% Netherlands 803 940 1109 889 1798 124% 102% Italy 2150 2280 3120 3974 4909 128% 24% Canada 435 667 1439 1476 1574 262% 7% France 1030 1248 1440 1783 2564 149% 44% Korea, Republic 921 2436 3080 2938 3080 234% 5% Hong Kong 308 323 727 1216 1369 344% 13% Singapore 450 531 250 320 500 11% 56% UK 820 890 1074 1695 2540 210% 50% USA 1066 1805 2312 2851 3136 194% 10% Total 11546 14920 20131 25168 30241 161.9% 20.2% y/y 29.22% 34.9% 25.0% 20.2% 20.2% Paid 2002 2003 2004 2005 2006 5 Year I Year Spain 4185 4284 4196 4138 4150 -1% 0% Sweden 3668 3652 3603 3554 3430 -6% -3% Switzerland 2593 2486 2405 2344 2275 -12% -3% Denmark 1381 1325 1290 1268 1241 -10% -2% Netherlands 4204 4061 3912 3831 3719 -12% -3% Italy 5711 5618 5462 5510 5494 -4% 0% Canada 4930 4911 4799 4573 4675 -5% 2% France 8037 7934 7807 7686 7649 -5% 0% Korea, Republic 13500 13441 13267 13274 13137 -3% -1% Hong Kong 2250 2230 2216 2000 2050 -9% 2% Singapore 1046 1011 1009 1050 1218 16% 16% UK 17250 16485 16494 16056 15501 -10% -3% USA 55185 54626 53345 52329 50742 -8% -3% Total 68,755 67,438 66,460 65,284 64,539 -6.1% -1.1% y/y -1.9% -1.5% -1.8% -1.1% -1.1%

20. PAID AND FREE: MAJOR MARKETS Free 2002 2003 2004 2005 2006 5 year 1 Year Spain 1720 1928 3411 4907 4556 165% -7% Sweden 596 672 765 919 1165 95% 27% Switzerland 717 619 748 1029 1420 98% 38% Denmark 530 581 656 1171 1630 208% 39% Netherlands 803 940 1109 889 1798 124% 102% Italy 2150 2280 3120 3974 4909 128% 24% Canada 435 667 1439 1476 1574 262% 7% France 1030 1248 1440 1783 2564 149% 44% Korea, Republic 921 2436 3080 2938 3080 234% 5% Hong Kong 308 323 727 1216 1369 344% 13% Singapore 450 531 250 320 500 11% 56% UK 820 890 1074 1695 2540 210% 50% USA 1066 1805 2312 2851 3136 194% 10% Total 11546 14920 20131 25168 30241 161.9% 20.2% y/y 29.22% 34.9% 25.0% 20.2% 20.2% Paid 2002 2003 2004 2005 2006 5 Year I Year Spain 4185 4284 4196 4138 4150 -1% 0% Sweden 3668 3652 3603 3554 3430 -6% -3% Switzerland 2593 2486 2405 2344 2275 -12% -3% Denmark 1381 1325 1290 1268 1241 -10% -2% Netherlands 4204 4061 3912 3831 3719 -12% -3% Italy 5711 5618 5462 5510 5494 -4% 0% Canada 4930 4911 4799 4573 4675 -5% 2% France 8037 7934 7807 7686 7649 -5% 0% Korea, Republic 13500 13441 13267 13274 13137 -3% -1% Hong Kong 2250 2230 2216 2000 2050 -9% 2% Singapore 1046 1011 1009 1050 1218 16% 16% UK 17250 16485 16494 16056 15501 -10% -3% USA 55185 54626 53345 52329 50742 -8% -3% Total 68,755 67,438 66,460 65,284 64,539 -6.1% -1.1% y/y -1.9% -1.5% -1.8% -1.1% -1.1%

21. WORLD PAID DAILY CIRCULATION - BY REGION Asia +4.7% S. America +6.72% N. America -2.14% Africa -0.49.% Europe -1.87% Australasia -4.28% 1 Year

22. WORLD PAID DAILY TITLES Up 2.98% Up 11.02%

23. WORLD PAID DAILY TITLES - BY REGION Asia +5.295% S. America +2.54% N. America -0.56% Africa +3.99.% Europe + 0.48% Australasia +4.55%

24. WORLD PAID DAILY TITLES AND COMBINED PAID/FREE Period Paid Paid & Free 1 Year 2.98 3.2 5 Year 11.02 12.89

25. WORLD FREE DAILY CIRCULATION WORLD DAILY CIRCULATION

26. WORLD FREE DAILY CIRCULATION - BY REGION Asia +23.10% S. America +9.04% N. America +9.00% Africa +182.% Europe +21.58% Australasia+25.46% (000) WORLD DAILY CIRCULATION 1 Year

27. WORLD PAID DAILY CIRCULATION – VARIANCE IN PERCENTAGE Paid Dailies 5 year% 1year % Up 57.69 38.04 Down 25.27 20.65 Stable 17.03 41.3 Paid Non Dailies 5 year % 1year % Up 21.66 44.44 Down 34.61 33.33 Stable 15.38 22.22 Paid Sundays 5 year % 1year % Up 71.42 41.17 Down 28.57 52.94 Stable 0.00 5.88

28. PAID DAILY CIRCULATION PERFORMANCE – EU 2007

30. DAILY PAID CIRCULATION PERFORMANCE EU – 2003/2007

31. DAILY PAID & FREE CIRCULATION PERFORMANCE EU – 2003/2007

32. DAILY PAID TITLE PERFORMANCE EU – 2003/2007 2003 2004 2005 2006 2007

33. DAILY PAID & FREE TITLE PERFORMANCE EU - 2007 2003 2004 2005 2006 2007

34. DALY PAID & FREE CIRCULATION PERFORMANCE – ALL EUROPE

35. PAID & FREE TITLE PERFORMANCE – ALL EUROPE

36. PAID DAILY CIRCULATION PERFORMANCE – MAJOR MARKETS

37. PAID DAILY NEWSPAPER CIRCULATION - LATIN AMERICA Latin America Change (%) 5 year Change (%) 1 year Argentina 22.70 7.54 Bolivia 3.70 0.00 Brazil 24.93 11.80 Chile 13.82 3.99 Colombia 8.97 -1.25 Ecuador 15.22 0.00 French Guiana 0.00 0.00 Guyana 6.67 0.00 Paraguay -16.67 -3.85 Suriname 22.22 3.77 Uruguay -11.18 0.00 Venezuela 0.00 0.00 Total 16.33 6.72

38. PAID DAILY N EWSPAPER CIRCULATION – ASIA AND MIDDLE EAST Asia selected markets Change (%) 5 year Change (%) 1 year Bahrain -13.89 3.33 Bangladesh 40.00 7.69 Cambodia 10.00 0.00 China 20.69 3.84 Hong Kong -8.89 2.50 India 35.51 11.22 Indonesia 11.67 2.00 Iran 18.62 3.61 Israel 4.17 0.00 Japan -2.70 -0.96 Jordan 350.00 12.50 Kazakhstan 181.25 12.50 Korea, North 0.00 0.00 Korea, Republic of -2.69 -1.03 Kuwait 66.67 27.91 Kyrgyzstan 0.00 18.18 Lebanon 11.63 0.00 Macau 12.43 2.70 Malaysia 93.95 61.83 Mongolia 42.11 3.85 Nepal 36.00 4.62 Oman 95.00 17.00 Pakistan 32.08 0.50 Palestinian Authority 28.57 12.50 Philippines -1.05 -0.53 Saudi Arabia 13.82 0.21 Singapore 16.44 16.00 Sri Lanka 0.00 0.00 Syria 3.33 0.00 Taiwan -11.11 -4.76 Thailand 9.77 0.00 Turkey 16.51 0.43 Turkmenistan 24.44 0.00 United Arab Emirates 33.33 0.00 Vietnam 6.42 0.71 All Asia total 16.85 4.74

39. PAID DAILY NEWSPAPER CIRCULATION – AUSTRALIA AND OCEANA Australia & Oceana Change (%) 2007/2003 Change (%) 2007/2006 American Samoa 28.57 Australia -5.35 -5.35 Cook Islands 0.00 0.00 Fiji 0.00 0.00 French Polynesia 0.00 0.00 Guam 0.00 0.00 New Caledonia 0.00 0.00 New Zealand -3.79 -1.39 N. Mariana Islands 0.00 0.00 Papua New Guinea 10.00 1.85 Solomon Islands 0.00 0.00 Vanuatu 0.00 0.00 Total -4.45 -4.28

40. PAID DAILY N EWSPAPER CIRCULATION -AFRICA Africa selected markets Change (%) 5 year Change (%) 1 year Algeria 6.38 4.17 Angola -59.00 0.00 Benin 31.58 4.17 Burkina Faso -3.03 -3.03 Cameroon 12.31 4.29 Central African Republic 25.00 0.00 Congo, Dem Republic -28.57 0.00 Egypt -10.00 0.00 Ethiopia 2.22 0.00 Gabon -9.09 0.00 Gambia, The 33.33 33.33 Ghana 13.16 0.00 Ivory Coast 11.11 2.56 Kenya 50.94 45.45 Liberia 37.50 10.00 Libya 42.86 42.86 Madagascar 22.22 4.76 Mali 14.29 0.00 Mauritania 12.50 0.00 Mauritius 22.22 0.00 Morocco 10.00 10.00 Mozambique 13.33 0.00 Namibia 57.14 10.00 Nigeria -34.62 -37.80 Reunion 2.86 -1.37 Senegal 17.14 2.50 Sierra Leone 10.00 0.00 Somalia 75.00 5.00 South Africa 30.02 2.70 Sudan 8.24 0.00 Tanzania 4.55 0.00 Uganda 20.48 0.00 Zambia -1.82 0.00 Zimbabwe -8.00 -8.00 All Africa Total 1.99 -0.49

41. PAID DAILY NEWSPAPER C IRCULATIONS - LARGEST MARKETS

42. NEWSPAPER REACH Daily newspaper reach available markets Region % Reach Africa 19.55 North America 62.55 South America 44.14 Asia 48.27 Australia & Oceana 51.65 Europe 55.62 Global average 50.23

43. NEWSPAPER SALES PER THOUSAND POPULATION Japan 624 Norway 580 Finland 503 Sweden 449 Singapore 361

44. NEWSPAPER READING TIMES

45. NON DAILY NEWSPAPERS Non Dailies Change (%) 5 year Change (%) 1 year Chad 33.33 0.00 South Africa 26.32 2.90 Tanzania 0.00 0.00 Costa Rica 0.10 -8.33 United States of America -2.97 -0.27 Armenia 0.29 35.71 Bhutan 133.33 0.00 China -0.09 0.00 India 33.93 1.31 Indonesia 0.00 0.00 Lebanon 0.00 0.00 Malaysia 131.88 1.27 Pakistan 0.22 0.00 Singapore -0.06 0.00 Turkmenistan 92.81 0.92 Australia 0.00 0.00 Kiribati 0.00 0.00 New Zealand -61.19 -33.33 Bulgaria 0.27 0.00 Croatia 0.10 0.00 Czech Republic 9.09 3.45 Denmark -99.19 3.39 Estonia -28.87 14.90 Faroe Islands 0.00 0.00 Finland -2.45 -0.98 Germany 5.70 -3.50 Greece 80.13 -13.54 Iceland 0.43 0.00 Ireland 18.60 17.28 Latvia 131.95 76.27 Luxembourg -0.02 0.00 Moldova -2.14 5.26 Netherlands, The -0.03 0.00 Norway 41.27 5.59 Poland -3.78 -6.04 Romania -9.58 -7.66 Sweden 4.40 0.50 Switzerland -4.44 5.51 Ukraine 1.13 0.01 United Kingdom -5.31 -2.21 Total 0.06 0.01

46. FREE DAILY NEWSPAPERS Titles Circulation No. of titles Change % 5 years Change % 1 year Africa 300.00% 300.00% America, North 140.00% 16.67% America, South 125.00% 12.50% Asia 255.56% 23.08% Australia & Oceania 50.00% 0.00% Europe 263.83% 6.88% Total 205.88% 12.23% Circulation of dailies (000) Change % 5 years Change % 1 year Africa 181.54% 181.54% America, North 169.94% 9.00% America, South 14.34% 9.04% Asia 256.62% 23.10% Australia & Oceania 88.89% 25.46% Europe 171.23% 21.58% Total 173.21% 20.07%

47. FREE DAILY NEWSPAPERS World Titles Free dailies = 7% of world daily circulations Free dailies = 23% of European circulations World Circulation

48. FREE DAILY NEWSPAPERS Free dailies = 7% of world daily circulations Free dailies = 23% of European circulations World Circulation Free dailies = 8 % of U.S.A circulations

49. FREE DAILY NEWSPAPERS Free dailies = 7% of world daily circulations Free dailies = 23% of European circulations Free dailies = 8 % of U.S.A daily circulations Free dailies = 2% of Asian daily circulations

50. MARKET SHARE OF FREE AND PAID DAILIES Free Paid

51. TOP TWENTY FREE DAILIES Title Country Circulation (000) Leggo Italy 1,950 Metro United Kingdom 1,366 20 Minutos Spain 1,005 Metro Canada 990 Que! Spain 959 ADN Spain 959 City Italy 850 Metro Italy 850 Metro Directo Spain 829 20 Minutes France 745 Metro France 731 Headline Daily Hong Kong 703 The Examiner USA 700 Metro USA 646 Metro (Moscow) Russia 600 Nyhedsavisen Denmark 540 Metro Poland 505 Metro Netherlands, The 502 Metro Korea, Republic of 501 Metro Sweden 501

53. NEWSPAPER ONLINE SITES 2003 2004 2005 2006 2007 Change % 5 year Change % 1 year 3004 3336 3498 3981 4529 50.77% 13.77%

54. NEWSPAPER WEB SITE USERS… READ PRINT ALSO 81 % of online newspaper readers have read the printed version in the last seven days 52% of online newspaper readers spend the same time as they did previously with newspaper content 35% say they spend more time overall with newspaper content

55. NEWSPAPER PRINT READERS… READ ONLINE ALSO PwC. Global Media & Entertainment Outlook 2007-2011

56. PAID DAILY ADVERTISING REVENUES Source: WAN WPT/ Zenith Optimedia

57. TOTAL NEWSPAPER ADVERTISING REVENUE & SHARE Source: WAN WPT/ Zenith Optimedia

58. TOTAL NEWSPAPER AND INTERNET ADVERTISING REVENUE & SHARE

59. SHARE OF ADVERTISING BY MEDIUM Source: WAN WPT/ Zenith Optimedia

60. SHARE OF ADVERTISING BY MEDIUM Source: WAN WPT/ Zenith Optimedia

61. SHARE OF NEWSPAPER ADVERTISING BY REGION Source: WAN WPT/ Zenith Optimedia

62. NEWSPAPER ADVERTISING REVENUE BY REGION Region 2003 2004 2005 2006 2007 Change (%) 5 year Change (%) 1 year North America 48805 51201 52961 54261 52757 8.10% -2.77% Western Europe 30877 31786 32135 33345 34012 10.15% 2.00% Asia Pacific 23403 24163 24664 25798 26652 13.88% 3.31% Middle East & Africa 2209 2681 3307 3891 4403 99.30% 13.17% Latin America 2578 2814 3269 3617 4006 55.38% 10.77% Central & Eastern Europe 2532 3161 2367 2606 2746 8.47% 5.39%

63. EUROPEAN UNION NEWSPAPER ADVERTISING REVENUES Source: WAN WPT/ Zenith Optimedia EU Advertising 2003 2004 2005 2006 2007 Change (%) 5 year Change (%) 1 year Austria 894 948 1045 1107 1207 34.92% 9.07% Belgium 592 666 743 1099 1125 89.97% 2.36% Bulgaria 44 51 58 61 58 30.71% -4.66% Czech Republic 303 345 359 415 386 27.54% -7.04% Denmark 792 843 918 1002 1009 27.44% 0.67% Estonia 32 35 40 47 54 67.91% 15.78% Finland 748 793 807 827 872 16.61% 5.46% France 1877 1927 1958 1977 1918 2.19% -2.98% Germany 8170 8365 8355 8564 8635 5.70% 0.84% Greece 296 361 413 469 529 78.57% 12.73% Hungary 210 238 256 252 252 19.70% -0.05% Ireland 915 1123 1112 1332 1453 58.85% 9.04% Italy 1983 2015 2071 2110 2133 7.56% 1.10% Latvia 25 26 31 34 36 44.60% 6.20% Lithuania 47 55 55 58 63 33.48% 8.18% Netherlands 1873 1809 1797 1848 1885 0.63% 2.00% Poland 493 615 229 238 244 -50.58% 2.50% Portugal 87 89 88 84 85 -1.63% 1.49% Romania 22 34 34 38 46 106.82% 20.37% Slovakia 49 59 66 65 71 43.09% 8.00% Slovenia 48 59 90 107 109 126.69% 1.77% Spain 1877 1987 2091 2246 2381 26.87% 6.00% Sweden 1054 1064 1125 1199 1253 18.95% 4.50% United Kingdom 7620 7999 7684 7357 7225 -5.18% -1.79% Total Advertising EU 30051 31507 31424 32535 33027 9.91% 1.51%

64. EUROPEAN UNION NEWSPAPER ADVERTISING Source: WAN WPT/ Zenith Optimedia EU Advertising 2003 2004 2005 2006 2007 Change (%) 5 year Change (%) 1 year Austria 894 948 1045 1107 1207 34.92% 9.07% Belgium 592 666 743 1099 1125 89.97% 2.36% Bulgaria 44 51 58 61 58 30.71% -4.66% Czech Republic 303 345 359 415 386 27.54% -7.04% Denmark 792 843 918 1002 1009 27.44% 0.67% Estonia 32 35 40 47 54 67.91% 15.78% Finland 748 793 807 827 872 16.61% 5.46% France 1877 1927 1958 1977 1918 2.19% -2.98% Germany 8170 8365 8355 8564 8635 5.70% 0.84% Greece 296 361 413 469 529 78.57% 12.73% Hungary 210 238 256 252 252 19.70% -0.05% Ireland 915 1123 1112 1332 1453 58.85% 9.04% Italy 1983 2015 2071 2110 2133 7.56% 1.10% Latvia 25 26 31 34 36 44.60% 6.20% Lithuania 47 55 55 58 63 33.48% 8.18% Netherlands 1873 1809 1797 1848 1885 0.63% 2.00% Poland 493 615 229 238 244 -50.58% 2.50% Portugal 87 89 88 84 85 -1.63% 1.49% Romania 22 34 34 38 46 106.82% 20.37% Slovakia 49 59 66 65 71 43.09% 8.00% Slovenia 48 59 90 107 109 126.69% 1.77% Spain 1877 1987 2091 2246 2381 26.87% 6.00% Sweden 1054 1064 1125 1199 1253 18.95% 4.50% United Kingdom 7620 7999 7684 7357 7225 -5.18% -1.79% Total Advertising EU 30051 31507 31424 32535 33027 9.91% 1.51%

65. NEWSPAPER ADVERTISING MAJOR MARKETS Markets over 1 billion US $. WAN WPT Zenith Optimedia

66. ALL INTERNET ADVERTISING REVENUE 2003 2004 2005 2006 2007 Change % 5 year Change % 1 year 12014 15053 20074 27197 36022 199.84% 32.45%

67. INTERNET ADVERTISING REVENUE BY REGION US Million $ current Context: North American internet advertising revenue is 20 x greater than Central and Eastern Europe, Latin America and the Middle East & Africa combined

68. INTERNET ADVERTISING REVENUES BY REGION US Million $ current Region 2003 2004 2005 2006 2007 Change % 5 year Change % 1 year North America 7,934 8,959 10,410 13,241 17,106 116% 29% Western Europe 2,136 3,071 4,939 7,369 9,997 368% 36% Asia Pacific 1,798 2,756 4,300 5,925 7,975 344% 35% Central & Eastern Europe 57 125 209 383 573 901% 50% Latin America 69 94 143 183 255 269% 39% Middle East & Africa 36 87 74 95 115 223% 20%

69. SHARE OF INTERNET ADVERTISING – EUROPE & USA The United Kingdom has 38.8% of total internet advertising revenue in Europe Germany has 22.9% France has 14% USA has 62% share United Kingdom has 15% Germany has 8% Europe vs the U.S. European internet advertising share

70. INTERNET HIGH SPENDERS Internet display advertising now surpasses classified Search is the largest advertising market online

71. MOBILE MARKET POTENTIAL TV is predicted to account for 39% of mobile revenues by 2011

72. MOBILE TV MARKET POTENTIAL

73. DEVICES “I WOULD FIND HARD TO GIVE UP” In 2007 for the first time the internet and the mobile phone become the most important devices surpassing the importance of a ‘landline’ and television

74. NORDIC COUNTRIES COMPETITORS & REVENUE SOURCES 2007 Nordic Future and Change Study for Newspapers

75. NORDIC COUNTRIES COMPETITORS & REVENUE SOURCES

76. NEWSPAPER ONLINE REVENUES PREDICTED TO GROW RAPIDLY PwC Predicts US newspaper online revenues will more than double in the next five years PwC Predicts by 2011 an 18.8% compound annual revenue increase for US newspapers online PwC Predicts by 2011 newspaper online revenues will account for 12% of total newspaper advertising

77. ADVERTISING – TRUSTED MEDIA Newspaper ads are trusted more than twice as much as online ads Newspaper ads are trusted more than three times as much as ads on mobile phones

78. IN CONCLUSION Timothy Balding NEWSPAPERS ARE A GROWTH BUSINESS Daily Circulations 1 year up 2.57% 5 year up 9.39% Daily Ad Revenues 1 year up 0.86% 5 year up 12.84% Paid & Free Circulations 1 year up 3.65% 5 year up 14.30% Newspapers Online 1 year up 20% 3 year up 100% Print is the largest advertising medium in the world (40%) Daily Titles 1 year up 2.98% 5 year up 11.02%