some information about business intelligence second generation (in-memory) Tibco Spotfire and InfomatiX view how to use BI and mobile solutions to increase sales and marketing effectivennes
2. Founded 2002 – Budapest, HUNGARY Our strategic
Employees ~160 partners
Customers 100+
Users 50.000+
Partners 15+
Company Broad Experience in Business Intelligence & Mobile
highlights International Business Experience
Young and Agile Professional Team
Dedicated Connections to Universities
Continuous R&D Projects in BI & Mobile space
Multilingual Culture
Some
References
3. R&D, Innovation Awards:
- Best innovation on EEVC
Teams:
conferences 2009, 2010
-Professional Services
- Nestlé Innovation Price
- Enterprise mobility
- Most Innovative
- Sales Effectiveness
Company in R&D, ICT
sector
Agile Cooperations:
- Budapest University of Technology and Economics
-Babes Boyai University, Cluj Napoca
- Sintef, Norway
-- Kuźmiński, Polska
5. Genesis
Traditional Custom & Legacy
Business Intelligence Applications
Cost Savings
Packaged
Applications
Sales Growth
Risk Reduction Salesforce.com
ERP Systems
ERP Systems
6. Typical business questions
How successful is my product
at my customer?
How do my
promotions perform? Assortment optimization?
Where do I have/risk
Out-Of-Stocks / Dvoids ?
How do my
new items perform?
How do different retailer outlets
perform (Store Benchmarking)?
What sales
patterns do exist?
Efficient Pricing
& Promotion ? How is my inventory at
the retail outlet developing ?
9. PLAN Planning and visit management
GOALS:
• Optimized tours
• Intelligence visit frequency handling
• Sales/visit targets for sales representatives
MEASURES
• Target visit number coverage
• Visit distribution between targeted customers
• Activities sequence
FEATURES
• Expenses reduction
• Increase effectivness of sales people
• Better care of the most prospective customers
• Limit too big preasure for some customers
• Get full and clearly view of this activity
10. PLAN Field budget planning
GOALS:
• Dedicated budgets for visitors/clients
• Divide into activities
MEASURES
• Number of visits vs targeted
• Number of visits vs targeted revenue
• Really cost of visists vs targeted
FEATURES
• Better budget management
• Give better represenatives additional possibilities
• Aware good sales people
• Increase sales effectivenes
11. PLAN Campaign Planning & Execution
Identify and target unique customer segments
• Provide visibility into unknown trends and relationships in the data
Develop richer customer profiles and lists
• Easily
access and combine data from multiple marketing applications to
develop 360o customer view
Improve campaign effectiveness
• Identify
campaign drivers and explore their impact through predictive
analytics to improve market share and value
12. DRIVE Drive actions with PLAN !!!
SFA / CRM / VanSales / Doctor Visitor:
• Sector based field force support
• Full range of Mobile extensions in
functionality and platforms
Contract management:
• Extended approval management
• Discount and pay back registering
• Document management
Distributor management:
• Integrate sales workflow with 3rd party
wholesalers systems
13. DRIVE Monitoring sales efficienty
Sales force efficiency messures
Reporting tool on multiple
levels
Surface of daily messaging
from HQ
Efficient control over the field-
workers
14. ANALYZE Sales effictivity with Spotfire Analysis
From Out of the box solution …
o Interactive data analysis
o standard and ad-hoc reporting
with Zero Foot print (thin) client in browser
… To BI building
Know-how for Field work performance
measurement with KPI’s
• Visit performance analysis,
• Sales target comparing
• Financial effectiveness
all data transformed into powerful, dynamic
visual content
performance Dasboards
management Scorecards
predictive data analysis & drill down into any
data
17. ANALYZE Changing times
New Database and BI technologies introduced
Excel
Relational databases
Reports can be created through excel
Data warehousing realized
To enable mass data handling
Reliable reporting and fast data aggregation
Everyone has BI nowadays
19. ANALYZE IT Centric BI
IT Business
Developer User
Gather
Source Load Specifications
the data the data
Design
Data Models Publish
ERP To User
E Data BI
Warehouse Platform
CRM T
Meta
L Data Build
Reports
Construct
OLAP BI Metadata
SCM Cube
If specifications change, repeat the process!
20. ANALYZE Business user centric BI
IT Business
Developer User
Gather
Source Load Specifications
the data the data
… and/or
Multiple
Design
Data Sources
Data Models Publish
ERP To User
Publish/Share
w/ others
Connect to
Data Data Source BI
E
Warehouse Platform
CRM T
Meta
L Data
Interact & Build
Visualize Data Reports
OLAP Construct
BI Metadata
Cube
SCM
If specifications change, repeat the process!
22. ANALYZE The new game
Still challenged business issues
Data Warehouse projects do NOT deliver
Take Too long, Cost Too much and Requite Too much effort
Not flexible enough in any way
IT Driven
Business users have little influence on the results
Cannot change quickly if new approach is necessary
Data Explosion
Data amount is hugely increasing
Data sources are also increasing in volume.
24. ANALYZE New era
Hardware Acceleration
Key Features
Hardware optimized to the database engine
Not Cheap
Key Benefits
Data Access Speed is tremendously increased
Scalable and easy to build clusters on it
Columnar databases
Key Features
• Totally different approach to data storage
Key Benefits
• More efficient on aggregate needs
• Scalable and easy to build clusters on it
25. ANALYZE In-memory analytics
Key Features
• Calculations are done in memory
• Independent of any traditional BI
formats
• Improving hugely and will keep on
increasing in significance
Key Benefits
• Faster than any BI method for
analytical approach
• More complex calculations can be
achieved in memory
• Analytics and data exploration can
get back into the focus again
• CHEAP compared to the other
next gen items
26. Analytic Dashboards
ANALYZE Quickly focus on vital information
Key Features
• Interactive Summary Views with
– Dynamic Values
– Wide range of Conditional
Icons
– Sparklines
• Drill-down navigation
• Driven by filters, user control
• Guided Analytics is the way to
step-by-step approach
Key Benefits
• Key metrics at a glance
• Quickly see everything needed on
a single screen
• Easily & intuitively spot patterns,
exceptions, trends and outliers
• Quickly drill into details when
needed
Analytic Dashboards increase productivity and improve data-
driven decision making!
27. ANALYZE User Centered Design
Key Features
• Clean visual style for graphics, pages and
tables
– Larger titles on visualizations
– Smaller table headers
• Easily hide unneeded elements
– Popover filters and legends, more control
over contents
– Individual control over axis labels
Integratable Into our Current Business
APPS
Key Benefits
• Maximize your useful view
– Put your data in focus for rapid insight
• Easier to blend in with portals and other
applications
– Deliver analyses in business context
• Intuitive, interactive experience
– Discover and focus on the important insights
• Shorten ramp up time & ensure adoption
29. ANALYZE On-line Data Exploration
From Past to Present
Helping Data Consumers to focus on Information Search
• Interactive Data Access
• Straightforward visualization and design
• Flexible interface for changing and digging deep
30. ANALYZE Predictions
Exploring the FUTURE
• Exploring possibilities
• Usable for analysts
• What if? Always the next question
• Driving the unknown
31. ANALYZE Contextual & Social Collaboration
Key Features
• Embed Analytics pages directly into Sharepoint,
corporate portals, blogs, etc.
• Share out to any social media (with link back)
– Visualization, page, or bookmark
– Alerting, mobile access
• Embed discussions in the analysis
– Provide deeper context
– Works with other portals as well
Key Benefits
• Embed analyses directly in relevant business
context
– Improve decision quality
• Easily socialize your analysis
– Leverage collective expertise of distributed teams
• Rapid find insights and drive consensus on action
– Increase productivity and improve decision making
• Improve visibility to key insights
– Drive confidence in the data, process, & key
decisions
32. ANALYZE Mobility, easy to reach
Data Exploration is important on the field as well
Tablets widely available
Presentation tool
Important for Teamwork
33. ANALYZE Plan detail per Division & Customer & Engagement
Filter Settings
InvoiceANDPlans
- Div / Clients: PS (Empty)
- Inv_Date: 2012
34. ANALYZE Overview by project leader - financial
Filter Settings
Time & Invoice analysis
- Date: 2012
- ClientName: (Rafinanz Service Kft.)
36. ANALYZE Summary
Universal Adaptability Visibility Into the Unknown
Leverage a single analytics and data discovery Discover unexpected insights hidden in Big Data
platform to empower anyone, anywhere to make and Real-Time Events to immediately identify
insightful decisions strategic business opportunities or threats.
Self-Service Discovery Fastest to Actionable Insight
Freely explore data to any level of detail, radically Instantly turn insight into action by enabling
accelerating decision making, while dramatically anyone to rapidly discover hidden insights and
reducing dependence on IT quickly collaborate in context
37. ANALYZE The Shift to Spotfire Analytics
Reporting Analytics / Statistics
Interactive Data
Q&R MOLAP ROLAP HOLAP Analysis Predictive Mining Stats
Dashboards
EPM
Crystal Reports Cognos PowerPlay Cognos ReportNet Excel SAS
IBI Focus Microsoft AS Business Objects SPSS
Brio MicroStrategy R
Impromptu Qliktech
Metaphor Business Objects Spotfire Analytics
Essbase MicroStrategy
Seibel
38. ANALYZE Enterprise Information Architecture
Contextual Collaboration |
Executive HR Sales Business IT Staff Treasurer Procurement
Professional Manager Analyst Specialist
Dimension-Free Data Exploration Data Mashup | Predictive & Event driven |
|
Enterprise apps
Analytic & Business Events
Operational Data warehouse
Dashboards
Predictive Algorithms
Excel, Access, SAS, …
Analytic
Applications Other sources
Data on Demand Statistics & Events
Enterprise-class |
Mission Unmatched Massive 24x7 Customer Global Domain Security
Reliable Performance Scalability Service Expertise
39. ANALYZE Simpler integration to enterprise data
40. ANALYZE TS Enterprise Analytics – Platform Overview
Spotfire Spotfire
Professional Player
Dimension-free Analytic &
Analytic
Data Operational
Applications
Exploration Dashboards
Administration, Enterprise
Security:
Integration & In-memory Social
Central IT
SDK Engines Collaboration
LDAP
Spotfire
Spotfire
Server
Player tibbr
Server
Data
Mashup
Spotfire Spotfire Rules & Spotfire
Advanced/ Event Automation
Application
Statistics
Data Services Services Services Services
Advanced Real-time
Data Connectivity Statistics & Connectivity
Predictive Analytics
Web Service data
SAP ERP, SAP BI Corporate data marts
Other Applications Relational databases