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State of Advertising Agency X
1.
Introduction
What a Ride. 1.
2.
Share the “what.” Ask
the “why.” Discuss the “how to.” 1.
3.
Company X
It was hot! 2.
4.
Not for the
love of ads. ...
5.
Lindsey is
Who’s there? there. 3.
6.
Loud
Silent 3.
7.
What should
Can we build this? we build? 3.
8.
OUR MOST INDULGENT CRUST!
Strategic Service Providers Partners 3.
9.
Best Bet
Safe Bet 3.
10.
External
“Nothing special” 3.
11.
Internal
“Unhappy” 3.
12.
Upstairs Melbourne Govt.
Downstairs Sydney Non-Govt. AND Versus 3.
13.
Environment
“Unlovedness” 3.
14.
“If you stay
focused on the environment as a celebration of what the agency believes in and does, it can become a manifestation of the spirit of the company.” - Lee Clow
15.
Culture
We’ve lost it. 3.
16.
Ambition We’ve still got
it. 4.
17.
Creative Problem
Let’s build on it. Solvers 4.
18.
Creative Standard Commercial Imperative
5.
19.
Actions
Words 5.
20.
Benefits Features
5.
21.
Vision Mission Principles
Goals The larger framework. 5.
22.
Next
Task forces 5.
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