Websites Exposed

Copyright © 2013 LaunchU LLC

Websites Exposed
The biggest mistake and breaks you can make
with your business website!


By the end of this presentation you will be able to…

List the biggest mistakes small
business owners make with their
websites and how it impacts them.

Describe what are the latest and
greatest trends of business
websites.

Explain what many businesses are
actually doing (review and
discussion of real websites).


Inbound Marketing

Two primary goals:

Traffic and Conversion


Biggest Website Mistakes
(what people mess up a lot)


Mistake #1 - Lousy Content Management System

Limited control/ownership

• Controlled by another entity/non-transferable

Limited content management

• Ability to quickly edit text and media

Limited Scalability

• Modifying functions and capabilities

Not supportive of multiple platforms

• Desktop, mobile, and Apple devices


Best Strategies for a CMS

Hire a website developer that supports you with…
• Selecting host server
• Selecting domain registrar
• Branded URL and email address
• Using Wordpress.org or Drupal platform (open source software)


Mistake #2 - No on-page optimization

• Tells search engines what your website is about
• Affects how easily people can find you using a search engine
• Supports off-page optimization

Keywords

Keyword Title
Placement Tags

On-Page
SEO
Keyword
Description
Density

H1 Tags


Off-Page Optimization

• Increases relevance of website
Content
in relationship to keywords and
competition

Social
• Increases search rankings
Bookmarking
networking

Off
Page
SEO
Video Articles

Blogs


Best Strategies for SEO

Work with a Use Work with Hire SEO
legitimate researched a copy expert to
SEO expert keywords writer to increase
for on-page with good generate ranking very
optimization. traffic and optimized quickly through
medium and off-page
competition. readable optimization.
text.


Mistake #3 - Not Mobile Friendly

1 in 3 mobile searches are local.

After looking up a local business
on their smartphone, 61%of users
called the business and 59%
visited.


Best Strategies for Going Mobile

• Use a responsive theme/template
• Have a separate mobile website constructed


Mistake #4 - No Calls-To-Action

The visitor does not know what YOU would like for them to do!


Best Strategies for Designing CTA

• Words
• Placement
• Graphics
• Keep tweaking
• A/B testing
• Contact info on
homepage


Mistake #5 - Lack of Social Media Integration

Social marketing is the current and
growing marketing trend.

Social media is now in competition
with internet search engines for
directing website traffic.

People expect to use social media
tools, don’t disappoint.


Best Strategies for Integrating SM

Social media sharing buttons

• Each page
• Floating bar
• Beginning of articles

Social media profile buttons

• Modern/Easy to find
• Feeds

Other integrations

• Blog comments
• Auto publish


1. The quality of your marketing next to competitors
2. The strength and weakness of current marketing system
3. What to implement immediately to get greater results
4. Long-term marketing strategies to consider


1. Helps you redefine your business niche
2. Provides guidance on branding, image, and promotional
system that is affordable and sustainable
3. Recommends resources and experts you can use to put
the plan into action
4. Outlines a schedule and expenses estimate to launch the
new marketing system


Launch Sequence Blog
Perspectives and strategies on promoting a successful professional small business.


Biggest Website Breaks
(what can make yours outstanding!)


Break #1 - Website Videos

• Analysts anticipate 90% of
traffic in 2013 to be video
related.
• More than three out of five
consumers will spend at least
two minutes watching a video
that educates them about a
product they plan to
purchase.
• Shoppers who viewed video
were 174% more likely to
purchase than viewers who
did not.


Best Strategies for Website Videos

High quality videos for home and
primary product/service pages.

Share casual but thoughtfully
prepared videos on You-Tube.

Ensure fast load time on webpage.

Very short intros, you have 20
seconds to convince them to stay
for two minutes.


Break #2 - Blogging

• Google likes fresh, relevant
content
• Gives people a reason to come
back
• Demonstrates you are
resource/expert
• Great email newsletter content
• Share it on social media for
website traffic


Best Strategies for Blogging

• Blog is part of the website
• What do targeted readers want?
• Keyword optimize articles
• Creative titles
• Between 300-500 words
• Use headers, bullets, lists
• Publish regularly


Break #3 – Landing Pages

A website page for Increases (statistic) 44% of
targeted visitors conversion rate of clicks for B2B
that directs them website traffic. companies are
to a primary directed to the
action. home page, not a
special landing
page.


Best Strategies for Landing Pages

Target who will be your visitor.

Outline a strategy for driving traffic to the
page.

Decide the action you want them to take.

Remove distractions from the page.

Easy to read, convincing text and clear CTA.


Break #4 – Sign-up Form

Collect contact Add to your potential Stay in touch through
information from client list. newsletters, blog
your website visitors. updates, and other
campaigns.


Best Strategies For Sign-up Forms

Use a quality contact management system to
stay organized.

Place sign-up forms in multiple locations.

Use graphics and CTA.

Offer something of value in exchange.

Make it mobile friendly.


Break #5 – Fat Footers

•A little more SEO boost
•Friendly navigation tool
• A place for more creativity


Best Strategies for Fat Footers

Make comments expandable so footer is easily seen.

Keep an eye on page load time.

Use keywords in text/links.

• Top Blog articles
• Top website pages
• Social media buttons
• About information
• Contact information
• Graphics/images

Websites Exposed

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