Análisis del poste

1. Observación Redes Sociales María Angulo Alejandro Campos María José Coto De TV a FB

5. Marco Teórico " While overall spending on marketing may go up, traditional-media outlays are declining, and spending is growing on the creative and technology necessary to implement social campaigns on Facebook, Twitter and MySpace." -Learmont, 2009. AdAge. "Businesses are transforming how they relate to people and operate, The web organized around people creates new opportunities, Companies recognizing this shift are gaining strategic advantage." -Personette, 2011. “ Facebook is not necessarily a strategy anymore. It’s sort of like ground zero in terms of reaching [the millennial] audience.” -Britton, 2011

6. " Anything that lets brands amplify social action or word-of-mouth is a great thing," said Michael Lazerow, CEO of Facebook marketer Buddy Media, adding that, historically, it's been very difficult for companies to buy word-of-mouth. - Slutsky, 2011. AdAge "Brands and businesses all over the world are competing for likes. Facebook has managed to turn a function on it’s own site in to one of the most desired items on the internet today." -Harbison, 2011 "Facebook penetration in Costa Rica is34.98% compared to the country's population and 78.99% in relation to number of Internet users. The total number of FB users in Costa Rica is reaching 1 579 840 and grew by more than 279 440 in the last 6 months." -Socialbakers.com, 2011 “ Fan status is indicative of high purchase intent, especially when compared to any traditional form of advertising, and is an even greater predictor of advocacy with over 90% noting that being a fan has a positive impact on recommending a brand to friends," -Catherine Lautier, Director of Business Intelligence at DDB. Marco Teórico

7. Antecedentes Facebook posee más de 600 millones de usuarios en el mundo. En algunos países y rangos etáreos el consumo de Facebook sobrepasa el consumo de Televisión tradicional En Costa Rica un 78% de los usuarios de internet son usuarios de Facebook Fuente: socialbakers.com

9. Fuente: AdAge 2011

10. Top Ten Facebook pages CR Fuente: socialbakers.com

12. "Los anuncios de Movistar y Claro hicieron que estas compañías, al igual que Full Móvil y Tuyo Móvil, llevaran sus servicios a las redes sociales. Todas estas firmas a su vez buscan arrebatarle mercado al estatal ICE y su marca Kolbi."" -Cerdas, D (2010).

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32. Gracias

33. Bibliografía Bernhart Warner . 2011.Facebook Commerce: A Brief History: Tracking the Ascent of the Social Network's Next Big Business. http://adage.com/article/digitalnext/facebook-commerce-a-history/228732/ MERCEDES AGÜERO R. Y VANESSA LOAIZA. 2011. Chinchilla firma concesión de bandas celulares a Telefónica y Claro. http://www.nacion.com/2011-01-18/ElPais/UltimaHora/ElPais2655734.aspx DANIELA CERDAS. 2011. Desde la web, firmas de telefonía buscan seducir a ticos. http://www.nacion.com/2011-10-08/ElPais/Desde-la-web--firmas-de-telefonia-buscan-seducir-a-ticos.aspx 2011. Facebook Usage Beats TV During Work Hours.http://www.emarketer.com/Article.aspx?R=1008657 Costa Rica Facebook Statistics 2011. http://www.socialbakers.com/facebook-statistics/costa-rica