1. Quicken Loans
Digital Strategy
By: Maria Barnd

2. Digital Marketing Goals
• Aggressive targeting
toward consumers to reach
our demographic
• Maximize budget and
exposure
• Spread our message across
various platforms

3. Target Audience
• Men & Women from
the ages of 30 to 50+
looking to refinance
their homes
• Adults in their mid-
20s looking to
purchase their first
homes

4. Key Performance
Indicators
• Increase Sales, Social Media
interactions, Moible App
downloads, SEM and SEO
Google AdWord Search
• Google Analytics

5. Key Tactics & Tools
• Twitter can be used to communicated with Quicken
Loans 10,000+ employees and customers
• Facebook to share updates and news in the company
• Instagram would help show trends and hashtags to win
free home insurance
• SEM/SEO Google AdWord search would make it easy for
consumers to reach Quicken Loans for any help they
might need

6. SEO
• Google AdWords should be
optimized to enhance the company
• Key words should be utilized:
“mortgage company”
“loans”
“home loans”
“cheap loans”
“customer satisfaction”
“low interest loans”

7. Budget
• Overall budget for the Digital Plan will consist of $4
million
• This budget includes advertising costs for:
Website Banner
Agency Costs
Re-roll Ads
Google AdWords
• Quicken Loans’ estimated spending runs up to about
$21.1 million

8. Points of Emphasis
• When using Social Media it is important to stress:
Low Rates with a stress free process
Quick closing times that save your money!
America’s #1 Online Mortgage Lender
A loyal community and team

9. Summary
• Increase:
Spending on all forms of digital advertsing
SEO
Google Adwords / Analytics
Social media consumers, fans and shared content
• Larger Digital Presence = Higher Company Revenue

10. Quicken Loans
Social Media
• Quicken Loans YouTube Channel
• Quicken Loans Twitter Account
• Quicken Loans Facebook Page
• Quicken LoanZING Instagram Account