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Nourish Brands:
2010 Global Food and Beverage Study Tour

                      Getting ready for the journey




                                          November 2009
Study Objectives


  Visit the source of many of the food avours and beverages
         that are increasing in popularity in Australia.

We want to experience and understand the authentic source of
  these in uences. From understanding we will create usable
            insights and inspiration for our clients.
What do we want to investigate?



  Estate
Teas
       The
Tagine
     Mint
Tea





     Delis
&
                        Croa5an

                    Rus5c
Italian

 
Food
Retailing
                    Seafood

Hand Picked Estate Tea

                         Specialty teas are growing in
                         sales and the number of new
                         products that are entering the
                         market.
  Estate
Teas

                         We will spend time on tea
                         estates in Sri Lanka to
                         understand how to craft the
                         perfect blend and the authentic
                         way to serve tea.
Cous Cous and Spice

                      Moroccan and African
                       avours are growing in
                      popularity in Australia

                      A visit to the spice markets
  The
Tagine
         of Morocco and the artisan
                      tagine makers will allow us
                      to understand the unique
                        avour combinations and
                      cooking techniques of this
                      cuisine.
The Long Pour Tea Ritual

                           The long pour mint tea is
                           another Moroccan tradition
                           that we want to
                           understand.

      Mint
Tea
            The rituals of tea are
                           emerging in the café scene
                           as much as the coffee
                           rituals, we want to learn
                           more about them rsthand.
The Revival of the Salami

                            Australians love their
                            smallgoods. Through the Czech
                            Republic, Austria and Northern
                            Italy we will learn the tradition
                            of Salami from the
       Delis
&
             Flieshmiesters themselves.
   
Food
Retailing

                            Then Contrast this perspective
                            with the Deli culture of New
                            York, where the pastrami on rye
                            is just as effective as a doorstop
                            as it is a lunch.
Pasta from the Masters



                         Traveling through Northern
                         Italy we will visit the local
                         markets and learn about
                         pasta traditions and food from
                         the source.

  Rus5c
Italian

Croatian Seafood Exploration



                               Island hopping through Croatia
                               we hope to uncover the secrets
                               of cooking amazing seafood.

                               These villages all have their
   Croa5an
Seafood
            special way to serve their local
                               produce and we will uncover it
                               and share with you.
So what’s in it for you?
•  We will be sharing our preparation for the journey and the
   learnings along the way.

•  When we return we can take you through our ndings and the
   insights and implications for your business

•  We will be traveling from 26th April – 6th June 2010, so until then
   we will whet your appetite with our preparations.

•  Keep informed follow us:
    Twitter: @mariacrews
    Facebook: www.facebook.com/#/pages/Nourish-Brands/
      171502787157?ref=nf

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Nourish Brands Global Food Study Tour

  • 1. Nourish Brands: 2010 Global Food and Beverage Study Tour Getting ready for the journey November 2009
  • 2. Study Objectives Visit the source of many of the food avours and beverages that are increasing in popularity in Australia. We want to experience and understand the authentic source of these in uences. From understanding we will create usable insights and inspiration for our clients.
  • 3. What do we want to investigate? Estate
Teas
 The
Tagine
 Mint
Tea
 Delis
&
 Croa5an
 Rus5c
Italian
 
Food
Retailing
 Seafood

  • 4. Hand Picked Estate Tea Specialty teas are growing in sales and the number of new products that are entering the market. Estate
Teas
 We will spend time on tea estates in Sri Lanka to understand how to craft the perfect blend and the authentic way to serve tea.
  • 5. Cous Cous and Spice Moroccan and African avours are growing in popularity in Australia A visit to the spice markets The
Tagine
 of Morocco and the artisan tagine makers will allow us to understand the unique avour combinations and cooking techniques of this cuisine.
  • 6. The Long Pour Tea Ritual The long pour mint tea is another Moroccan tradition that we want to understand. Mint
Tea
 The rituals of tea are emerging in the café scene as much as the coffee rituals, we want to learn more about them rsthand.
  • 7. The Revival of the Salami Australians love their smallgoods. Through the Czech Republic, Austria and Northern Italy we will learn the tradition of Salami from the Delis
&
 Flieshmiesters themselves. 
Food
Retailing
 Then Contrast this perspective with the Deli culture of New York, where the pastrami on rye is just as effective as a doorstop as it is a lunch.
  • 8. Pasta from the Masters Traveling through Northern Italy we will visit the local markets and learn about pasta traditions and food from the source. Rus5c
Italian

  • 9. Croatian Seafood Exploration Island hopping through Croatia we hope to uncover the secrets of cooking amazing seafood. These villages all have their Croa5an
Seafood
 special way to serve their local produce and we will uncover it and share with you.
  • 10. So what’s in it for you? •  We will be sharing our preparation for the journey and the learnings along the way. •  When we return we can take you through our ndings and the insights and implications for your business •  We will be traveling from 26th April – 6th June 2010, so until then we will whet your appetite with our preparations. •  Keep informed follow us: Twitter: @mariacrews Facebook: www.facebook.com/#/pages/Nourish-Brands/ 171502787157?ref=nf