Hyper Island Project

1. Friday, 10 August 12

2. Knowledge Knowledge Understanding
of Business of Culture of Change
Friday, 10 August 12

3. We miss out on opportunities
if we don’t feel good about ourselves.
Friday, 10 August 12

4. It ends when you say it does.
Friday, 10 August 12

5. Make Cornetto a relevant brand
for youth culture.
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24. PLANNING
April May June July August
Influencers
Freeze Your Summer
Media Plan
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25. + Cornetto becomes relevant in their lives by being part of their “perfect ending.”
+ Cornetto doesn’t tell them what to do or how to behave but gives them a platform of expression.
+ Cornetto talks straight to the target and the whole group that they inspire.
+ We ensure that we convey the main message of Cornetto: “Enjoy the Ride, Love the Ending.”
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26. IT’S NOT JUST ABOUT LOVE
it’s about life.
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27. Thank You
Friday, 10 August 12